2 Tweet Or Not 2 Tweet

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Beyond the basics, how to best use Twitter efficiently

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2 Tweet Or Not 2 Tweet

  1. 1. Stephanie Baudin 11/17/2009 2 Tweet or Not 2 Tweet A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  2. 2. Twitter Jitters “ It’s too complicated” “ Why would anyone actually be interested in knowing what I am doing ever second of the day?” “ It seems tedious and inefficient” “ I’m on Facebook, LinkedIn, MySpace…I’m on social media overload” “ Who has time?” “ I don’t get Twitter” A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  3. 3. What is Twitter? <ul><li>Twitter is: </li></ul><ul><ul><li>Free social networking and micro-blogging service </li></ul></ul><ul><ul><li>Allows its users to send and read other users' updates (otherwise known as tweets) </li></ul></ul><ul><ul><li>Text-based posts of up to 140 characters in length. </li></ul></ul><ul><ul><li>3,300,000 registered users and counting </li></ul></ul><ul><li>Twitter is not: </li></ul><ul><ul><li>A job board </li></ul></ul><ul><ul><li>A resume database </li></ul></ul><ul><ul><li>Email or instant messaging or spam </li></ul></ul><ul><ul><li>Facebook or MySpace </li></ul></ul>A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  4. 4. Why use Twitter? <ul><li>It’s great for: </li></ul><ul><ul><li>Attracting talent </li></ul></ul><ul><ul><li>Establishing your employment brand </li></ul></ul><ul><ul><li>Marketing your services </li></ul></ul><ul><ul><li>Network with passive candidates </li></ul></ul><ul><ul><li>Joining niche communities </li></ul></ul><ul><li>You don’t want to be the recruiter that still faxes the resumes…do you? </li></ul>A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  5. 5. How do I get started? <ul><li>Create an account www.twitter.com </li></ul><ul><li>Short and simple avoid numbers and symbols </li></ul><ul><li>Settings: name, website, location, bio, profile picture </li></ul>A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  6. 6. Profile Bio <ul><li>Keyword rich </li></ul><ul><li>Briefly describe how your expertise helps people, or what they can do for you. </li></ul><ul><li>Examples: </li></ul><ul><ul><li>“ Experienced healthcare recruiter and sourcing specialist. Jobs available in healthcare, medical, nursing, pharmaceutical ” </li></ul></ul><ul><ul><li>“ Stephanie, Amy & Mary from CareerBuilder’s employer blog. The Hiring Site, tweeting about the attraction, engagement, & retention of employees. ” </li></ul></ul>A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  7. 7. What to tweet? <ul><li>Build your brand </li></ul><ul><li>Ignore: “What are you doing” </li></ul><ul><li>Focus on: “What would everyone like to know, discover, or share?” </li></ul><ul><li>Write about what others wants to read. </li></ul><ul><li>Establish yourself as an expert </li></ul><ul><li>Post your jobs: www.tinyurl.com </li></ul>A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  8. 8. Find Tweeple <ul><li>Use “Find Friends” function </li></ul><ul><li>Twitter search: http://search.twitter.com </li></ul><ul><ul><li>Use advanced search </li></ul></ul><ul><ul><li>Keywords based upon job titles or industries </li></ul></ul><ul><ul><li>Hashtag “#jobs” </li></ul></ul><ul><li>Twellow: groups people in categories based on keywords in profile, http://twellow.com </li></ul><ul><li>Tweepular.com: follower management tool </li></ul>A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  9. 9. Tweet Guidelines <ul><li>NEVER split a single comment across multiple tweets – 140 chars is enough, or you’re saying too much at once. </li></ul><ul><li>Retweet upon request or when possible </li></ul><ul><li>Don’t be too noisy </li></ul><ul><li>Don’t be broadcast-only and try to respond </li></ul><ul><li>Don’t use Twitter just for chatting </li></ul><ul><li>K.I.S.S and refer to Korn/Ferry’s IT Security Policy: http://ksys/reference/IT_Security_Policy.pdf </li></ul><ul><li>Refer to and follow client’s guidelines when tweeting </li></ul>A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  10. 10. Extra Credit <ul><li>Combine your tools </li></ul><ul><li>Update multiple networks: http://ping.fm </li></ul><ul><li>Create a blog and display your updates </li></ul><ul><li>Add Twitter to your email signature </li></ul><ul><li>Join online Twitter Groups </li></ul><ul><li>Send automated thank you notes & schedule tweets: http:// www.tweetlater.com </li></ul>A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  11. 11. Questions & Contact Info <ul><li>Stephanie Baudin </li></ul><ul><li>@stephaniebaudin (twitter) </li></ul><ul><li>[email_address] </li></ul>A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  12. 12. Sources & Additional Resources <ul><li>http://www.recruitingblogs.com/profiles/blogs/why-recruiters-should-use </li></ul><ul><li>http://www.recruitingblogs.com/profiles/blogs/twitter-for-recruiting-part-2 </li></ul><ul><li>http://business.twitter.com/twitter101/learning#rt </li></ul><ul><li>http://andypiper.wordpress.com/2008/10/23/breaking-my-own-twitter-rules/ </li></ul><ul><li>V:FS Training-NAWeb 2.0 </li></ul>A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals

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