Online Social Networking Presentation


Published on

Online Social Networking - an introduction to the various no-cost options for museums and non-profits to use for online social interactions.

Published in: Technology
1 Comment
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Online Social Networking Presentation

  1. 1. Social Networking<br />Expanding your network by using the “internetwork”<br />
  2. 2. Social Networking <br />What is social networking?<br />Meeting with people you may or may not know - who are like-minded individuals - with a desire to reach a common goal.<br />What is online social networking?<br />In short? See above.<br />Main difference: where you are meeting these individuals you network with<br />
  3. 3. Social Networking <br />Online Social Networking<br />A continually emerging idea<br />Not all of us are social butterflies by nature<br />Online networking can even the odds in many ways<br />All you need is an internet connection and a desire to be a part of a community<br />Stories from inside: Why online networking?<br />WTOP Article & Personal reader response<br />
  4. 4. Social Networking <br />
  5. 5. Social Networking <br />A History<br />The first online social networking sites<br />For the technologically forward: “The WELL” (Whole Earth ‘Lectronic Link) started in 1985 with internet forums<br />For Me: 1992, University of Southern Colorado with Auggie BBS (Bulletin Board System) <br />For Many: 2002-2004<br />Myspace, Friendster and Bebo<br />For everyone else: NOW<br />
  6. 6. Social Networking <br />A History<br />How far have we come?<br />Pretty far, all things considered<br />From a black screen with green type to a completely interactive, graphics-intensive other world in which to “live,” communicate, experience and connect with other people<br />Significant recent news stories with online social networks<br />Twitter: Twittering Brain Surgery<br />MySpace: Court backing information in MySpace lawsuit<br />Facebook:Facebook faces fervor over content rights<br />
  7. 7. Social Networking <br />A History<br />Where are we going?<br />Investors Business Daily article<br />Large and small companies alike validating online social networking faster than people can document it<br />Philanthropy<br />Increase in tapping into the power of social networking to reach a broad and passionate audience to find a channel for giving and volunteering<br />Medicine<br />Social networks are being adopted by medical professionals to manage institutional knowledge and provide information from physician to physician.<br />Networks created for people suffering from life-altering illness<br />e-Learning<br />Identity, Privacy – serious implications<br />Education online<br />
  8. 8. Social Networking <br />A History<br />Pros<br />Allows us to connect on different levels with different people, according to shared interests<br />Two-way dialogs for businesses and organizations – instant notification of urgent information<br />Used by job seekers to link to companies or people they want to work with<br />Used by non-profits or organizations looking to gather support <br />
  9. 9. Social Networking <br />A History<br />Cons<br />Not all networking applications used are beneficial professionally<br />Employees are more likely to have inappropriate conversations – many of them in a public forum<br />The message can get lost in the delivery<br />Large group messages might not improve a situation<br />Important to consider the nature of the message and the audience before deciding the medium to send it<br />Identity and privacy issues<br />
  10. 10. Social Networking <br />What are we going to be talking about today:<br />Myspace<br />Facebook<br />Twitter<br />Linked In<br />Craigslist<br />Internet Messenger and Skype<br />Second Life<br />
  11. 11. Social Networking <br />Getting started with Online Social Networking<br />Best places to establish an online presence<br />Facebookis the online networking site of choice for both professionals and average users just looking to connect with other users<br />Twitter gaining ground as an alternate and also as a simultaneous place to share your life <br />Recent celebrity twitters<br />Shaq – Tweeting from the court<br />Ashton Kutcher – Tweeting home construction <br />
  12. 12. Social Networking<br />
  13. 13. Social Networking<br />
  14. 14. Social Networking <br />Reviewing the sites: MySpace<br />Started in 2003, by 2004 was a true online networking site<br />More views than Google at its peak<br />Began the idea that online social networking should be FREE of charge in order to be successful. All other successful online social networking have followed suit.<br />Generally considered less “professional” and more “for personal use”<br />MySpace Records has discovered new music talent<br />Helped catapult YouTube to worldwide fame in 2005<br />
  15. 15. Social Networking<br />Entry to MySpace page<br />
  16. 16. Social Networking<br />Personal “Dashboard”<br />
  17. 17. Social Networking<br />Personal Profile<br />
  18. 18. Social Networking <br />Reviewing the sites: Facebook<br />One of two of the most successful start-ups in recent memory according to Fast Company<br />Article on creator Chris Hughes from April 2009 issue of Fast Company<br />Surpassed MySpace in visitors since April 2008 <br />150 MILLION users worldwide<br />70% of the users are from outside the US<br />More than 52,000 applications to personalize your profile and “show your spirit”<br />Helped take “porn” from #1 searchable item to #2<br />
  19. 19. Social Networking <br />Entry to Facebook page<br />
  20. 20. Social Networking <br />Personal “Dashboard”<br />
  21. 21. Social Networking <br />Personal Profile<br />
  22. 22. Social Networking <br />Reviewing the sites: Twitter<br />Began when creator Jack Dorsey wanted a way to know what his friends were doing.<br />Launched in August 2006 and officially founded in May 2007 <br /> Twitter asks ONE question: what are you doing? You must respond in 140 characters or less – either on twitter, by mobile or IM – these little messages are called “Tweets”<br />Plan to keep things simple and intuitive in future growth<br />
  23. 23. Social Networking <br />Entry to Twitter page<br />
  24. 24. Social Networking <br />Personal “Dashboard”<br />
  25. 25. Social Networking <br />Personal Profile<br />
  26. 26. Social Networking <br />Reviewing the sites: Linked In<br />Business oriented networking site launched in 2003<br />More than 35 million registered users worldwide<br />Contact network is built up consisting of connections – and then expanded by including “second degree” connections<br />Can be used to find jobs or even people to help you get an “in” with a certain company<br />Groups allow you to connect with relevant groups, alumni or professional organizations in your community or across the world<br />Focuses on professional networking<br />Has been jokingly referred to as “Facebook in a Suit”<br />
  27. 27. Social Networking <br />Entry to Linked In<br />
  28. 28. Social Networking <br />Personal “Dashboard”<br />
  29. 29. Social Networking <br />Personal Profile – Edit View<br />
  30. 30. Social Networking <br />Personal Profile – Public View<br />
  31. 31. Social Networking <br />Personal Network at a Glance<br />
  32. 32. Social Networking <br />Reviewing the sites: Craigslist<br />Began in 1995 as a series of emails between friends about upcoming events in the San Francisco area<br />Incorporated in 1999 and slowly began expanding – now in 570 cities and 50 countries<br />Funded by paid advertising, employs 28 people<br />20 billion page views per month, 28th place in the WORLD – 9th place in the USA<br />“Policed” by users – that’s you and me<br />Offering everything from rentals to relationships<br />Open discussion forums: Apples to Writers<br />
  33. 33. Social Networking <br />Craigslist – From advertising to meeting<br />
  34. 34. Social Networking <br />Additional Communication tools: Skype and Instant Messenger<br />Talk to your network for free<br />Free calls, computer-to-computer<br />Free video conferencing (Skype only)<br />Real-time Chat<br />File sharing<br />Games<br />Communities: dating, make a difference, news<br />
  35. 35. Social Networking <br />IM – Internet Messenger<br />
  36. 36. Social Networking <br />Skype<br />
  37. 37. Social Networking <br />Reviewing the sites: Second Life<br />Virtual world developed in 2003 and accessible online free (software download needed)<br />Residents can meet, socialize, create property or services to sell (for SL currency which can be traded for real currency) <br />Users retain copyright for any content they create<br />Over 15 million accounts registered <br />Residents may own or rent land or property<br />Countries have built and established embassies in SL (Maldives, Sweden, Serbia, Estonia)<br />The Smithsonian has opened The Smithsonian Latino Virtual Museum (underwritten by The Walt Disney Company)<br />
  38. 38. Social Networking <br />Reviewing the sites: Second Life<br />Available office space in-world and auditoriums to hold conferences<br />
  39. 39. Social Networking <br />Reviewing the sites: Second Life<br />Online learning at Saint Leo University<br />
  40. 40. Social Networking <br />Reviewing the sites: Second Life<br />Career advancement in-world<br />
  41. 41. Social Networking <br />Reviewing the sites: Second Life<br />Live concerts, exploring, skiing surfing or hiking in themed regions <br />
  42. 42. Social Networking <br />Reviewing the sites: Second Life<br />Museums and real-world reproductions of art and culture from around the globe <br />
  43. 43. Social Networking <br />Reviewing the sites: Second Life<br />Logging in<br />Creating an Avatar / use existing Avatar<br />Explore a region<br />Make a purchase<br />Build an item to sell<br />Search for volunteer opportunities<br />Attend an event or visit to historic re-creation<br />Share personal volunteer & educational experiences <br />National Day of Service – 1/19/09<br />
  44. 44. Social Networking <br />Practical Application:<br />Now where do I take this? What exactly does it mean for me?<br />Personal<br />Professional<br />Creating a Facebook page<br />The Basics <br />Setting up an account, adding friends and groups<br />Privacy settings<br />Remembering to keep what you want private, private<br />Don’t go “crazy” with the Applications, at least not at first<br />GET ON BOARD!<br />