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10 conseils et outils simples pour évaluer votre idée, votre marché, et Booster votre R.O.I grâce au Web !

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ECommerce & Export : 10 Conseils et outils simples pour évaluer votre idée, votre marché, et Booster votre R.O.I grâce au Web !

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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10 conseils et outils simples pour évaluer votre idée, votre marché, et Booster votre R.O.I grâce au Web !

  1. 1. pour évaluer votre idée, votre marché, et Booster votre R.O.I grâce au Web !
  2. 2. A High Level Digital Marketing Team, dedicated to the growth of companies through Digital Marketing.
  3. 3. Phone: +32(81) 72 85 30 | e-mail: info@stratenet.com • • • • • We work with small, medium, large companies.
  4. 4. Phone: +32(81) 72 85 30 | e-mail: info@stratenet.com Digital & Acquisition Strategy Visibility & Awareness Visibility Consulting Inbound Marketing Strategy Visibility Strategy Website & Acquisition Strategy Digital Strategy Strategy, Acquisition, Conversion Visibility Strategy Visibility
  5. 5. Phone: +32(81) 72 85 30 | e-mail: info@stratenet.com Official Google Adwords Partner Certification for the RACE Digital Strategy methodology. Certified SEO experts by Distilled 17.1419.245 visitors to 17 clients. Marketing Platforms Experience in Digital Marketing Projects since 1999. Google Analytics certified. Inbound Marketing Certified Google DISPLAY certification
  6. 6. En 2014, chez STRATENET, nous avons eu 21 demandes de dossier RENTIC, et 57 contacts avec des personnes souhaitant lancer leur projet web, qu’il s’agisse de e-commerce, de site dédié à l’export, etc … A chaque fois nous avons posé une seule question primordiale. Bikini en ligne ? Lingerie en ligne ? Tests de recrutement Co- location
  7. 7. Comment comptez-vous gagner votre vie avec ce projet ? Combien comptez-vous gagner ?
  8. 8. Il est essentiel de ne pas confondre MOYENS & OBJECTIFS
  9. 9. Au diable les NDA, top secret et autres confidentiel ! Il ne s’agit que d’une idée ! Une idée qui n’a pas été confrontée à la réalité ne vaut rien, elle restera une idée. Il existe certainement d’autres personnes qui ont déjà eu la même idée que la vôtre. https://docs.google.com/forms/
  10. 10. Il est également peu probable que quelqu’un de votre entourage s’approprie votre idée. Quand bien même ce serait le cas, pour développer une idée il faut des moyens : Techniques, Humains et Financiers. Et le Web … n’est pas gratuit ! Suivez l’exemple de Lydie, qui effectue un sondage pour valider son idée auprès de son réseau de contact. https://docs.google.com/forms/
  11. 11. S’il y a une demande … il y a un marché ! https://adwords.google.com/ko/KeywordPlanner/
  12. 12. Taille de la demande / Pays https://translate.google.com/globalmarketfinder
  13. 13. https://translate.google.com/globalmarketfinder
  14. 14. https://translate.google.com/globalmarketfinder
  15. 15. Le meilleur moyen de valider votre idée … c’est de la tester sur votre marché, mais à petite échelle Nom de Domaine + Hébergement Landing Page Campagne Adwords
  16. 16. Un nom de domaine + Hébergement
  17. 17. Une landing page
  18. 18. Une landing page
  19. 19. Une landing page
  20. 20. Une campagne Adwords Distributeur de jouets Quebec
  21. 21. Google Analytics http://www.google.com/analytics/
  22. 22. Résultats d’un test Adwords sur plusieurs landings
  23. 23. La formule Magique du Chiffre d’Affaire en ligne Trafic Référencement Adwords Liens Social : FB / Linkedin / Twitter Contenu PR E-mail ….. Taux de Conversion 1% Panier moyen 100 € X X
  24. 24. La formule Magique du Chiffre d’Affaire en ligne Acquisition : 1000 Visiteurs Taux de conversion : 1% Panier Moyen : 10 € CA du site : 100 € Que pourriez-vous faire pour doubler votre chiffre d’affaire en ligne ?
  25. 25. Essentiel ! Trop souvent les porteurs de projet oublient qu’un e-Commerce comporte des charges, des frais fixes, variables, etc … L’exercice est intéressant pour d’autres sites : il permet de calculer l’investissement & le coût d’acquisition d’un prospect.
  26. 26. Créer de la valeur pour l’entreprise http://www.businessmodelgeneration.com/canvas/bmc
  27. 27. Créer de la valeur pour les Clients http://www.amazon.fr/Value-Proposition-Design-Products-Customers/dp/1118968050
  28. 28. Sur base d’un solide cahier des charges
  29. 29. En fonction de vos besoins actuels #pas ce que vous imaginez dans 5 ans
  30. 30. Ne demandez donc pas un porte avion à votre agence … sauf si vous avez du budget à gaspiller
  31. 31. Il existe de superbes solutions
  32. 32. Conseil n°10 : Pour réussir, respectez les 5 phases du Performance Marketing.
  33. 33. Les 5 phases du Performance Marketing 1. Strategy Analyze & plan your online strategy. We do - Market Research - Benchmarks - Competitive Analysis - Strategic Planning - … 2. Acquisition Reach your audience through various channels & tactics. 3. Conversion Convert visitors into leads or sales and maximize ROI. We do - SEO - SEA & PPC - Display - Content Marketing - Mobile Marketing We do - Content Marketing - Lead Nurturing We do - CRO - A/B Testing - Page Optimization - Landing pages 4. Retention Engage with your audience & Maximize loyalty MEASURE SUCCESS
  34. 34. 1. Stratégie Digitale Le Web est une économie de l’attention ou l’audience se mérite plus qu’elle ne s’achète. Il est essentiel d’offrir un service ou un contenu de valeur à l’internaute pour qu’il nous autorise à entrer en relation avec lui. 1. Strategy Analyze & plan your online strategy. We do - Market Research - Benchmarks - Competitive Analysis - Strategic Planning - …
  35. 35. 1. Stratégie Digitale Questions à vous poser : • Vos objectifs ? • Vos cibles ? • Vos concurrents ? • Vos ressources ? • Votre situation actuelle ? Votre Visibilité / notoriété actuelle ? • Votre offre par rapport à la concurrence ? • Votre positionnement par rapport à la concurrence ? • Votre proposition de valeur ? • Votre environnement ? • Vos marchés actuels & futurs ? • Vos forces, vos faiblesses ? • … 1. Strategy Analyze & plan your online strategy. We do - Market Research - Benchmarks - Competitive Analysis - Strategic Planning - …
  36. 36. 2. Acquisition • Comment Faire venir les visiteurs sur le site ? • Quels sont les moyens les plus efficaces de les faires venir ? (TEMPS VS EFFORT VS COUTS) • Comment attirer des visiteurs ? • Qualifiés : intéressés par vos produits • Au bon moment • Avec la bonne offre • Quels sont les canaux / sources de trafic utilisées par vos prospects avant la conversion ? • Quels sont les supports utilisés par vos cibles ? 2. Acquisition Reach your audience through various channels & tactics. We do - SEO - SEA & PPC - Display - Content Marketing - Mobile Marketing
  37. 37. 2. Acquisition Exemple : Canaux utilisés par la cible avant la conversion ecommerce 2. Acquisition Reach your audience through various channels & tactics. We do - SEO - SEA & PPC - Display - Content Marketing - Mobile Marketing
  38. 38. 3. Conversion Eléments qui influent la conversion : • Une bonne offre • Le bon sens • Le contenu • Le design • Des actions claires et précises (CALL TO ACTIONS) • Une proposition de valeur forte (Avantages, Arguments, Différenciation) • Eléments de Réassurance (Notoriété, limitation des risques, essais gratuits, conditions de paiement, condition de retour, garanties, …) 3. Conversion Convert visitors into leads or sales and maximize ROI. We do - CRO - A/B Testing - Page Optimization - Landing pages Il est souvent préférable d’Optimiser la conversion avant de s’attaquer à l’Acquisition
  39. 39. 3. Conversion Entonnoir de conversion : A VOTRE AVIS ??? Si cette entreprise désire vendre plus et augmenter son chiffre d’affaire … Doit-elle investir dans le l’acquisition ou optimiser son entonnoir de conversion ? 3. Conversion Convert visitors into leads or sales and maximize ROI. We do - CRO - A/B Testing - Page Optimization - Landing pages
  40. 40. 4. Rétention • Comment faire RE-venir le visiteur sur votre site ? • Pourquoi devrait-il revenir ? • Que va-t-on lui offrir pour qu’il revienne ? • Comment augmenter la fréquence de ses visites ? De ses achats ? De ses téléchargements ? • Comment entretenir un dialogue / une relation fréquente et personnalisée avec l’internaute pour l’éduquer : aux spécificités de vos produits, de vos services, en fonction de son cycle de décision ou d’achat ? • Comment augmenter sa sympathie envers votre marque ? Votre entreprise ? We do - Content Marketing - Lead Nurturing - Social Media CM 4. Retention Engage with your audience & Maximize loyalty Cette phase est souvent oubliée par les acteurs qui vendent offline
  41. 41. 5. Mesure / Analytics MEASURE SUCCESS
  42. 42. 5. Mesure / Analytics MEASURE SUCCESS Conversion – quelques indicateurs : • Taux de conversion global du site ? • Taux de conversion des landings pages • Taux de conversion des pages stratégiques • Conversion indirectes en fonction de l’entonnoir multicanal • Produits / pages qui amènent le plus de conversion • Produits / services / offres les plus populaires • Nombre de jours avant la conversion • Panier moyen • Fréquence de ré-achat
  43. 43. Un seul problème dans une des 4 premières phases … ET TOUTE LA RENTABILITE DE VOTRE PROJET PEUT ETRE REMISE EN CAUSE 1. Strategy Analyze & plan your online strategy. 2. Acquisition Reach your audience through various channels & tactics. 3. Conversion Convert visitors into leads or sales and maximize ROI. 4. Retention Engage with your audience & Maximize loyalty
  44. 44. Go ahead. Ask away. Give us your best shot. Where we hope you’ll find the answer to any question you may have about
  45. 45. See you soon!

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