How Mobile is Mobile Gaming?
    Contextual Influences on Mobile Player Experience:
                  A Model Proposition

...
1. Mobile Gaming Experience

2. User Studies

3. Contextual Gameplay Model
Salen & Zimmerman, 2003

Sánchez et al., 2009                 Rollings & Morris, 2003


Glassner, 2004
                  P...
1997   2007
three user studies on
   mobile gaming
Online Survey
“I usually play games while I'm
in the bathroom or while I'm
on the bus. It helps pass the
time.”
“I play while riding the trolley
on my way to work. People see
me playing and are less likely to
try and start random
conv...
110 statements


   65%      35%




   mobile    home
Observations
      &
 Interviews
16 participants in 5 cities
initial assumptions confirmed


more insights regarding
• hardware
• motivation
• constraints
mobile gaming
experience is subject to
many influencing factors
Semistructured Game
  Experience Tests
Game Experience
Questionnaire (GEQ)
Stimuli

              Bejeweled 2
          !




              Super Monkey Ball
          !
Results
Bejeweled 2
                                1'"#             "':&*#

%




$




#
      *

"
                            ...
Super Monkey Ball
                                1'"#             "':&*#

%




$




#
      *
"
                       ...
So what?
• setting × gender
• setting × age (classified)
• setting × gamer type
!
mobile gaming
experience is subject to
 many different internal
and external influencing
        factors
• Spatial
• Temporal
• Social
• Cultural
• Psychological
A holistic model?
Contextual Gameplay
 Experience Model
!
This is just the beginning
?
How Mobile is Mobile Gaming?
How Mobile is Mobile Gaming?
How Mobile is Mobile Gaming?
How Mobile is Mobile Gaming?
How Mobile is Mobile Gaming?
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How Mobile is Mobile Gaming?

  1. 1. How Mobile is Mobile Gaming? Contextual Influences on Mobile Player Experience: A Model Proposition Stephan Engl, Information Science, University of Regensburg, Germany Lennar Nacke, Department of Computer Science. University of Saskatchewan, Canada
  2. 2. 1. Mobile Gaming Experience 2. User Studies 3. Contextual Gameplay Model
  3. 3. Salen & Zimmerman, 2003 Sánchez et al., 2009 Rollings & Morris, 2003 Glassner, 2004 Playability Järvinen et al., 2002 Fabricatore et al., 2002 Csikszentmihalyi,1975 Nacke, 2009 Cowley et al. 2008 Flow Chen, 2007 Brown & Cairns, 2004 Ermi & Mäyrä, 2005 Immersion Player Sweetser & Wyeth, 2005 Jennett et al., 2008 Experience Fernandez, 2008 Costello & Edmonds, 2007 Poels, de Kort & Ijsselsteijn, 2007 PLEX Four Fun Keys Korhonen, Montola & Arrasvuori, 2009 Lazzaro, 2008
  4. 4. 1997 2007
  5. 5. three user studies on mobile gaming
  6. 6. Online Survey
  7. 7. “I usually play games while I'm in the bathroom or while I'm on the bus. It helps pass the time.”
  8. 8. “I play while riding the trolley on my way to work. People see me playing and are less likely to try and start random conversations.”
  9. 9. 110 statements 65% 35% mobile home
  10. 10. Observations & Interviews
  11. 11. 16 participants in 5 cities
  12. 12. initial assumptions confirmed more insights regarding • hardware • motivation • constraints
  13. 13. mobile gaming experience is subject to many influencing factors
  14. 14. Semistructured Game Experience Tests
  15. 15. Game Experience Questionnaire (GEQ)
  16. 16. Stimuli Bejeweled 2 ! Super Monkey Ball !
  17. 17. Results
  18. 18. Bejeweled 2 1'"# "':&*# % $ # * " * ! !""#$%&'( )*'+ ,'"-#.#(/# 0#(%&'( ,12**#(3# 4'%&.&5#6788#/. 9#32.&5#6788#/.
  19. 19. Super Monkey Ball 1'"# "':&*# % $ # * " * ! !""#$%&'( )*'+ ,'"-#.#(/# 0#(%&'( ,12**#(3# 4'%&.&5#6788#/. 9#32.&5#6788#/.
  20. 20. So what?
  21. 21. • setting × gender • setting × age (classified) • setting × gamer type
  22. 22. !
  23. 23. mobile gaming experience is subject to many different internal and external influencing factors
  24. 24. • Spatial • Temporal • Social • Cultural • Psychological
  25. 25. A holistic model?
  26. 26. Contextual Gameplay Experience Model
  27. 27. !
  28. 28. This is just the beginning
  29. 29. ?

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