Getting from here to there: Strategies for Design Synthesis

1,322 views

Published on

The role of design snythesis in innovation projects.

A presentation for the Customer Experience Network Xchange at Stimmt AG in Zurich.

Published in: Design, Technology, Education
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,322
On SlideShare
0
From Embeds
0
Number of Embeds
292
Actions
Shares
0
Downloads
63
Comments
0
Likes
6
Embeds 0
No embeds

No notes for slide
  • Presentation at CEN-Xchange, 05th April 2011, on the role of design snythesis during innovation projects.\n\nAll photos in this presentation were taken by Stephan Engl, Swisscom unless otherwise stated.\nPhotos covering the analysis process are copyright Swisscom. All other photos were taken during private projects. For requests to re-use please contact the author.\n\nFollow Stephan on Twitter @stengl or wirte him at mail@stephanengl.com\n\nDownload more research: http://www.stephanengl.com/presentations-publications/\n\nPhoto: Stephan Engl, Atacama Desert, Chile, 2010\n\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Portrait from: http://twitter.com/#!/tceb62\n
  • Portrait from: http://twitter.com/#!/jkolko\n
  • \n
  • Photo: Stephan Engl, Lucerne, Switzerland 2011\n
  • \n
  • Photo: Stephan Engl, Lucerne, Switzerland 2011\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Photo: Stephan Engl, Bern, Switzerland 2011\n
  • Photo: Stephan Engl, Bern, Switzerland 2011\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Photo: Stephan Engl, Bern, Switzerland 2011\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Photo: Stephan Engl, Bern, Switzerland 2011\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Photo: Stephan Engl, Bern, Switzerland 2011\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Photo: Stephan Engl, Bern, Switzerland 2011\n
  • \n
  • \n
  • Photo: Stephan Engl, Bern, Switzerland 2011\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Photo: Stephan Engl, San Pedro de Atacama, Chile 2010\n
  • \n
  • \n
  • \n
  • Photo: Stephan Engl, Bern, Switzerland 2011\n\n
  • \n
  • Photo: Stephan Engl, Bern, Switzerland 2010\n\n
  • Photo: Stephan Engl, Munich, Germany 2010\n
  • \n
  • Photo: Stephan Engl, Bern, Switzerland 2010\n
  • \n
  • Photo: Stephan Engl, Ratisbon, Germany 2010\n\n
  • \n
  • Photo: Stephan Engl, Bern, Switzerland 2011\n
  • Photo: Stephan Engl, Bern, Switzerland 2011\n
  • Photo: Stephan Engl, Venice, Italy 2010\n
  • Photo: Stephan Engl, Mendoza, Argentina 2010\n
  • Photo: Stephan Engl, Bern, Switzerland 2011\n
  • Photo: Stephan Engl, Geneva, Switzerland 2011\n
  • Photo: Stephan Engl, Bern, Switzerland 2011\n
  • \n
  • Photo: Stephan Engl, Pumamarca, Argentina 2010\n
  • Photo: Stephan Engl, Buenos Aires, Argentina 2010\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Photo: Stephan Engl, San Pedro de Atacama, Chile 2010\n
  • Photo: Stephan Engl, San Pedro de Atacama, Chile 2010\n
  • Getting from here to there: Strategies for Design Synthesis

    1. 1. Getting from here to there. Stephan Engl
    2. 2. 1. What is Design Synthesis?2. How can I do Design Synthesis?3. How can my company support me?
    3. 3. 1. What is Design Synthesis?2. How can I do Design Synthesis?3. How can my company support me?
    4. 4. „Design Thinking“ http://www.google.com/insights/search/#q=design%20thinking&cmpt=q
    5. 5. Questions
    6. 6. Questions Research
    7. 7. Questions Data Research
    8. 8. Questions Data Ideas Research
    9. 9. Questions Data Ideas Research Prototyping
    10. 10. Questions Data Ideas Solutions Research Prototyping
    11. 11. Questions Data Ideas Solutions Research Synthesis Prototyping
    12. 12. Questions Data Knowledge Ideas Solutions Research Synthesis Prototyping
    13. 13. Questions Data Knowledge Ideas Solutions Research Synthesis Ideation Prototyping
    14. 14. Tim Brown
    15. 15. „Synthesis, as the act of extracting meaningful patterns from masses ofTim Brown raw information, is a fundamentally creative act. The data are just that – data – and the facts never speak for themselves.“
    16. 16. Jon Kolko
    17. 17. „Design synthesis generally describes this aspect of design, where theJon Kolko designer is not yet solving a problem but is still doing and making, in an attempt to understand complexity. It‘s the process of translating data and research into knowledge.“
    18. 18. 1. What is Design Synthesis?2. How can I do Design Synthesis?3. How can my company support me?
    19. 19. 1. What is Design Synthesis?2. How can I do Design Synthesis?3. How can my company support me?
    20. 20. Brain Dump your Assumptions
    21. 21. Questions Data Knowledge Ideas Solutions Research Synthesis Ideation Prototyping
    22. 22. Prepare your Data and Get Physical
    23. 23. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Ut enim ad minim veniam, quis nostrud StatementObservation Statement Statement Observation
    24. 24. StatementStatement Statement Statement Observation Statement Statement Observation Observation Statement StatementStatement Observation Observation Statement Statement Observation Observation Observation Statement
    25. 25. StatementStatement Statement Statement Observation Statement Statement Observation Observation Statement StatementStatement Observation Observation Statement Statement Observation Observation Observation Statement
    26. 26. StatementStatement Statement Statement Observation Statement Statement Observation Observation Statement StatementStatement Observation Observation Statement Statement Observation Observation Observation Statement
    27. 27. Perform Pattern Recognition
    28. 28. StatementStatement Statement Statement Observation Statement Statement Observation Observation Statement StatementStatement Observation Observation Statement Statement Observation Observation Observation Statement
    29. 29. Statement Observation Statement Observation Statement Statement Observation Statement Statement Statement Observation Statement Observation Observation Observation StatementStatement Statement Statement Observation
    30. 30. Observation Statement Statement Statement Observation Statement Statement Statement Observation Statement StatementStatement Observation Observation Statement Statement Statement Observation Observation Observation
    31. 31. Theme B Theme A Observation Statement Theme C Statement Statement Observation Statement Statement Statement Observation Statement Statement Theme DStatement Observation Theme E Observation Statement Statement Statement Observation Observation Observation
    32. 32. Theme B Theme A Observation Statement Theme C Statement Statement Observation Statement Statement Statement Observation Statement Statement Theme DStatement Observation Theme E Observation Statement Statement Statement Observation Observation Observation
    33. 33. Theme B Theme A Observation Statement Theme C Statement Statement Observation Statement Statement Statement Observation Statement Statement Theme DStatement Observation Theme E Observation Statement Statement Statement Observation Observation
    34. 34. Structure your Data and Reduce Complexity
    35. 35. Variable x Variable y Theme A Theme BObservation Statement Theme E Theme D Statement Observation Statement Statement Statement Statement Observation Statement Observation Statement Statement Observation Theme C Statement Statement Observation Statement Observation
    36. 36. inform order install use Theme A Theme D Theme B Theme E StatementObservation Statement Observation Statement Statement Statement Observation Observation Statement Statement Statement Observation Statement Theme C Statement Statement Observation Statement Observation
    37. 37. use Variable x Variable yTheme E Theme C Statement StatementStatement Observation Statement Observation
    38. 38. Snythesize Findings and Identify Opportunities
    39. 39. inform order install use Theme A Theme D Theme B Theme E StatementObservation Statement Observation Statement Statement Statement Observation Observation Statement Statement Statement Observation Statement Theme C Statement Statement Observation Statement Observation
    40. 40. Data Theme C StatementStatement Observation
    41. 41. Data What is it? Theme C StatementStatement Observation
    42. 42. Data What is it? Theme C Statement Why is it relevant?Statement Observation
    43. 43. Data What is it? Theme C Statement Why is it relevant? FindingStatement Observation
    44. 44. Data What is it? Theme C Statement Why is it relevant? FindingStatement Observation How … ?
    45. 45. Data What is it? Theme C Statement Why is it relevant? FindingStatement Observation How … ? Opportunity
    46. 46. inform order install use Theme A Theme D Theme B Theme E StatementObservation Statement Observation Statement Statement Statement Observation Observation Statement Statement Statement Observation Statement Theme C Statement Statement Observation Statement Observation
    47. 47. inform order install use Theme A What? Theme D Theme B What? Theme E What? Why? What? Statement hy? W Why? How? Why? How? How? How?Observation Statement Observation Statement What? Statement Observation What? Statement Observation Why? Why? How? How? Statement Statement Statement Observation Statement Theme C What? Statement y? Wh Statement How? Observation Statement Observation
    48. 48. Ideate Strategies and Solutions
    49. 49. inform order install use Theme A What? Theme D Theme B What? Theme E What? Why? What? Statement hy? W Why? How? Why? How? How? How?Observation Statement Observation Statement What? Statement Observation What? Statement Observation Why? Why? How? How? Statement Statement Statement Observation Statement Theme C What? Statement y? Wh Statement How? Observation Statement Observation
    50. 50. What? Why? How? StrategySolution 1 Solution 2Solution 3 Solution 4
    51. 51. How can we What? Why? enable our customers to Ideation How? touch and try hardware? Questions StrategySolution 1 Solution 2Solution 3 Solution 4
    52. 52. How can we What? Why? enable our customers to Ideation How? touch and try hardware? Questions Strategy Provide an Create a environment service StrategiesSolution 1 Solution 2Solution 3 Solution 4
    53. 53. How can we What? Why? enable our customers to Ideation How? touch and try hardware? Questions Strategy Provide an Create a environment service StrategiesSolution 1 Solution 2 Retail: Admin: Admin: Web: Build Shops Allocate Send Trial Advertise Shop Space Hardware Service SolutionsSolution 3 Solution 4 Marketing: Parnter: Partner: Plan Events Work with Negotiate Vendors Distribution
    54. 54. Raw Data
    55. 55. Raw DataStructured Data
    56. 56. Raw DataStructured DataFindings andOpportunities
    57. 57. Raw DataStructured DataFindings andOpportunitiesStrategies andSolutions
    58. 58. Raw DataStructured DataFindings andOpportunitiesStrategies andSolutions
    59. 59. Questions Data Knowledge Ideas Solutions Research Synthesis Ideation Prototyping
    60. 60. Embrace Anomalies
    61. 61. Theme B Theme A Observation Statement Theme C Statement Statement Observation Statement Statement Statement Observation Statement Statement Theme DStatement Observation Theme E Observation Statement Statement Statement Observation Observation Observation
    62. 62. Theme B Theme A Observation Statement Theme C Statement Statement Observation Statement Statement Statement Observation Statement Statement Theme DStatement Observation Theme E Observation Statement Statement Statement Observation Observation Observation
    63. 63. un-pocketable
    64. 64. Think Visually
    65. 65. Work in Teams
    66. 66. Work in Solitude
    67. 67. Adopt an “Always On” Mindset
    68. 68. Challenge your Comfort Zone
    69. 69. 1. What is Design Synthesis?2. How can I do Design Synthesis?3. How can my company support me?
    70. 70. 1. What is Design Synthesis?2. How can I do Design Synthesis?3. How can my company support me?
    71. 71. Raw DataStructured DataFindings andOpportunitiesStrategies andSolutions
    72. 72. Time
    73. 73. Time Space
    74. 74. Time Space Team
    75. 75. Time Space Team Permission
    76. 76. Time Space Team Permission Budget
    77. 77. Empower people!Time Space Team Permission Budget
    78. 78. Questions Data Knowledge Ideas Solutions Research Synthesis Ideation Prototyping
    79. 79. Questions Data Knowledge Ideas Solutions Research Synthesis Ideation Prototyping
    80. 80. Stephan Englwww.stephanengl.commail@stephanengl.com twitter:@stengl

    ×