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5 Tipps für effektvolle Überschriften im Internet

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Überschriften im Web entscheiden mit darüber, wie viele Besucher Ihre Texte lesen und wie Ihre Website bei Google rankt. Erfahren Sie hier, worauf Sie beim Texten achten sollten.

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5 Tipps für effektvolle Überschriften im Internet

  1. 1. 5 Tipps für effektvolle Überschriften im Internet erfolgreich-im-web.ch
  2. 2. 1.
 
 Definieren Sie das wichtigste Keyword für Ihren Text und verwenden Sie es in der Hauptüberschrift • Die Hauptüberschrift (H1) muss die Suchmaschinen über das Thema Ihrer Seite informieren und gleichzeitig das Interesse Ihrer Leser wecken. • Platzieren Sie das Hauptkeyword möglichst nahe am Anfang der Überschrift
  3. 3. 2.
 
 Gestalten Sie die Hauptüberschrift wie eine kurze Zusammenfassung des Seitentextes • Je konkreter eine Überschrift den Lesernutzen verdeutlicht, desto besser kommt sie an • Fassen Sie sich kurz und klar und verzichten Sie auf nichtssagende Floskeln • Aus der Hauptüberschrift sollte deutlich hervorgehen, um was es im Text geht
  4. 4. 3.
 
 Überschriften die Zahlen enthalten sind besonders beliebt • Zahlen – in Ziffern geschrieben – in Überschriften sind gemäss Studien besonders populär • Beliebt ist auch die direkte Leser-Ansprache • Darüber hinaus gibt es eine Reihe von Zauberwörtern, welche Überschriften unwiderstehlich machen
  5. 5. 4.
 
 Zwischentitel lockern Ihre Texte auf, machen sie verständlich und animieren zum Weiterlesen • Teilen Sie Ihre Texte in kleine Häppchen auf und wählen Sie prägnante Zwischentitel, so dass die Hauptaussage auch ohne inhaltlichen Kontext gut verständlich ist • Denken Sie daran, dass die meisten Online-Nutzer Ihre Texte lediglich überfliegen und nicht Wort für Wort lesen
  6. 6. 5.
 
 Achten Sie bei den Überschriften auf eine korrekte logische Reihenfolge • H1 ist die Hauptüberschrift einer Seite, H2 ist eine Zwischenüberschrift, H3, H4, etc. sind hierarchisch tiefer gestellte Überschriften. • Überspringen Sie insbesondere die H2 Überschriften nicht • Reservieren Sie die wichtigsten Überschriften (H1 – H4) für den Haupttext
  7. 7. Bonus
 
 Investieren Sie genügend Zeit in Ihre Überschriften und betreiben Sie kein Clickbait, auch wenn es manchmal verlockend sein sollte.

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