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STEPH VICKERS
HARGREAVES LANSDOWN
Keeping abreast of monster sites
@cantTWEETdont
http://www.slideshare.net/StephVickers
Hargreaves Lansdown
THE
CHALLENGE
#BRIGHTONSEO
Hargreaves Lansdown
OVERHEARD
AT
THE
ENTERPRISE#BRIGHTONSEO
“SITE WIDE CAMPAIGN GOING LIVE
TOMORROW
…CAN WE GRAB SOME META DATA FOR
THAT?”
“WE’VE GOT A NEW SERVICE/PRODUCT AND
WE’RE ...
NOT
DO
ENTERPRISE
SEO
LIKE ME
FAILE
D #BRIGHTONSEO
Hargreaves Lansdown
YOU
ARE EASIEST
TO CHANGE
#BRIGHTONSEO
Hargreaves Lansdown
HOW TO
GIVE YOURSELF THE
BREATHING
SPACE TO BEAPROACTIVE
SEO MASTER
#BRIGHTONSEO
Hargreaves Lansdown
1. ACCEPT
YOUR
ATI
#BRIGHTONSEO
Hargreaves Lansdown
2. DON’T
SWEAT THE
SMALL STUFF
#BRIGHTONSEO
404 ERRORS.
ENTERPRISE
STYLE
10 STEPS TO SUCCESS
#BRIGHTONSEO
Hargreaves Lansdown
GET
IT
ALT TAG MISSING?
COUPLA BROKEN LINKS?
NOT A STONKING TRAFFIC
DRIVER?
#BRIGHTONSEO
Hargreaves Lansdown
3. KNOW
WHAT’S
IMPORTANT
#BRIGHTONSEO
Hargreaves Lansdown
ALL OVER IT
SHED TON OF SEARCH TRAFFIC?
RANKING FOR MEGA
COMMERCIAL KW’S?
PPC BIDDING LIKE LOONS?
HIGH...
Hargreaves Lansdown
4. HAVE THE
RIGHT TOOLS
FOR THE JOB
#BRIGHTONSEO
WIELD MACHETES
AND
POCKET KNIVES
#BRIGHTONSEO
Hargreaves Lansdown
5. AUDIT
REGULAR
LY #BRIGHTONSEO
TECH BUGS.
ENTERPRISE
STYLE
YOU KNOW YOU’RE IN TROUBLE
WHEN YOUR LOG FILES MAKE
PRETTY PATTERNS IN EXCEL
#BRIGHTONSEO
Hargreaves Lansdown
FULL SITE
QUARTERLY
HIGH YIELD URLS
WEEKLY
INBOUND LINKS
MONTHLY
#BRIGHTONSEO
Hargreaves Lansdown
6. AUTOMATE
ALL THE
THINGS
#BRIGHTONSEO
Hargreaves Lansdown
ANY AND ALL
GRUNT WORK
ANALYTICS
RANKINGS
CRAWLS
OPTIMISATION
#BRIGHTONSEO
Hargreaves Lansdown
7. LEARN THE
ART OF
PRIORITISATI
ON #BRIGHTONSEO
AVOID THE
NO
PRIORITY
SPOT
SEO IMPACT
TIME/RESOURCE
NOTHING
LIVES
HERE.
10 #BRIGHTONSEO
Hargreaves Lansdown
8. BE
AMENABLE
AND
COMPROMISE#BRIGHTONSEO
Hargreaves Lansdown
#BRIGHTONSEO
THINK
DOES GOOGLE
REALLY
GIVE A HOOT?
!
Hargreaves Lansdown
9. EDUCATION
#BRIGHTONSEO
Hargreaves Lansdown
#BRIGHTONSEO
KNOW OTHER PEOPLES
OBJECTIVES
HOW CAN YOU
WORK TOGETHER?
BANG THE SEO DRUM… JUST
A LITTLE
Hargreaves Lansdown
10. ALWAYS
BRING
SNACKS AND
BANTS #BRIGHTONSEO
Hargreaves Lansdown
YOU NOW.
#BRIGHTONSEO
Hargreaves Lansdown
BUY IN FOR
BIG BOY
STUFF
#BRIGHTONSEO
USE THE UNIVERSAL
LANGUAGE OF
£££NOT
SCHEMA
#BRIGHTONSEO
Hargreaves Lansdown
DON’T BE
A
SELF-
SERVING
TWERP #BRIGHTONSEO
DO SOME
LEGWORK
#BRIGHTONSEO
Hargreaves Lansdown
STILL NOT
ON BOARD?
…PROBS NOT THE GREATEST IDEA
#BRIGHTONSEO
Hargreaves Lansdown
#BRIGHTONSEO
Hargreaves Lansdown
SOMETIMES SEO AIN’T
#1.
ACCEPT IT AND
BOW OUT.
GRACEFULLY.
#BRIGHTONSEO
Hargreaves Lansdown
THANKS@cantTWEETdont
#BRIGHTONSEO
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Keeping abreast of monster sites - Enterprise SEO - BrightonSEO April '18

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In a lot of ways, moving the dial can feel a lot like turning an oil tanker, here are 10 hacks to get on top of the workload and a little formula for buy in.

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Keeping abreast of monster sites - Enterprise SEO - BrightonSEO April '18

  1. 1. STEPH VICKERS HARGREAVES LANSDOWN Keeping abreast of monster sites @cantTWEETdont http://www.slideshare.net/StephVickers
  2. 2. Hargreaves Lansdown THE CHALLENGE #BRIGHTONSEO
  3. 3. Hargreaves Lansdown OVERHEARD AT THE ENTERPRISE#BRIGHTONSEO
  4. 4. “SITE WIDE CAMPAIGN GOING LIVE TOMORROW …CAN WE GRAB SOME META DATA FOR THAT?” “WE’VE GOT A NEW SERVICE/PRODUCT AND WE’RE GONNA CALL IT *SOMETHING NO ONE HAS EVER SEARCHED FOR. LIKE EVER*…” “…I REWROTE AN ARTICLE ON A NEW URL FOR THE 5TH TIME, AND ITS NOT RANKING. WHYZAT?” #BRIGHTONSEO “…THAT’S NOTON THE TECH ROADMAP FOR THE NEXT *INSERT REALLY LONG TIME HERE*”
  5. 5. NOT DO ENTERPRISE SEO LIKE ME FAILE D #BRIGHTONSEO
  6. 6. Hargreaves Lansdown YOU ARE EASIEST TO CHANGE #BRIGHTONSEO
  7. 7. Hargreaves Lansdown HOW TO GIVE YOURSELF THE BREATHING SPACE TO BEAPROACTIVE SEO MASTER #BRIGHTONSEO
  8. 8. Hargreaves Lansdown 1. ACCEPT YOUR ATI #BRIGHTONSEO
  9. 9. Hargreaves Lansdown 2. DON’T SWEAT THE SMALL STUFF #BRIGHTONSEO
  10. 10. 404 ERRORS. ENTERPRISE STYLE 10 STEPS TO SUCCESS #BRIGHTONSEO
  11. 11. Hargreaves Lansdown GET IT ALT TAG MISSING? COUPLA BROKEN LINKS? NOT A STONKING TRAFFIC DRIVER? #BRIGHTONSEO
  12. 12. Hargreaves Lansdown 3. KNOW WHAT’S IMPORTANT #BRIGHTONSEO
  13. 13. Hargreaves Lansdown ALL OVER IT SHED TON OF SEARCH TRAFFIC? RANKING FOR MEGA COMMERCIAL KW’S? PPC BIDDING LIKE LOONS? HIGH YIELD URLS #BRIGHTONSEO
  14. 14. Hargreaves Lansdown 4. HAVE THE RIGHT TOOLS FOR THE JOB #BRIGHTONSEO
  15. 15. WIELD MACHETES AND POCKET KNIVES #BRIGHTONSEO
  16. 16. Hargreaves Lansdown 5. AUDIT REGULAR LY #BRIGHTONSEO
  17. 17. TECH BUGS. ENTERPRISE STYLE YOU KNOW YOU’RE IN TROUBLE WHEN YOUR LOG FILES MAKE PRETTY PATTERNS IN EXCEL #BRIGHTONSEO
  18. 18. Hargreaves Lansdown FULL SITE QUARTERLY HIGH YIELD URLS WEEKLY INBOUND LINKS MONTHLY #BRIGHTONSEO
  19. 19. Hargreaves Lansdown 6. AUTOMATE ALL THE THINGS #BRIGHTONSEO
  20. 20. Hargreaves Lansdown ANY AND ALL GRUNT WORK ANALYTICS RANKINGS CRAWLS OPTIMISATION #BRIGHTONSEO
  21. 21. Hargreaves Lansdown 7. LEARN THE ART OF PRIORITISATI ON #BRIGHTONSEO
  22. 22. AVOID THE NO PRIORITY SPOT SEO IMPACT TIME/RESOURCE NOTHING LIVES HERE. 10 #BRIGHTONSEO
  23. 23. Hargreaves Lansdown 8. BE AMENABLE AND COMPROMISE#BRIGHTONSEO
  24. 24. Hargreaves Lansdown #BRIGHTONSEO THINK DOES GOOGLE REALLY GIVE A HOOT? !
  25. 25. Hargreaves Lansdown 9. EDUCATION #BRIGHTONSEO
  26. 26. Hargreaves Lansdown #BRIGHTONSEO KNOW OTHER PEOPLES OBJECTIVES HOW CAN YOU WORK TOGETHER? BANG THE SEO DRUM… JUST A LITTLE
  27. 27. Hargreaves Lansdown 10. ALWAYS BRING SNACKS AND BANTS #BRIGHTONSEO
  28. 28. Hargreaves Lansdown YOU NOW. #BRIGHTONSEO
  29. 29. Hargreaves Lansdown BUY IN FOR BIG BOY STUFF #BRIGHTONSEO
  30. 30. USE THE UNIVERSAL LANGUAGE OF £££NOT SCHEMA #BRIGHTONSEO
  31. 31. Hargreaves Lansdown DON’T BE A SELF- SERVING TWERP #BRIGHTONSEO
  32. 32. DO SOME LEGWORK #BRIGHTONSEO
  33. 33. Hargreaves Lansdown STILL NOT ON BOARD? …PROBS NOT THE GREATEST IDEA #BRIGHTONSEO
  34. 34. Hargreaves Lansdown #BRIGHTONSEO
  35. 35. Hargreaves Lansdown SOMETIMES SEO AIN’T #1. ACCEPT IT AND BOW OUT. GRACEFULLY. #BRIGHTONSEO
  36. 36. Hargreaves Lansdown THANKS@cantTWEETdont #BRIGHTONSEO

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