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Keeping abreast of monster sites - Enterprise SEO - BrightonSEO April '18

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In a lot of ways, moving the dial can feel a lot like turning an oil tanker, here are 10 hacks to get on top of the workload and a little formula for buy in.

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Keeping abreast of monster sites - Enterprise SEO - BrightonSEO April '18

  1. 1. STEPH VICKERS HARGREAVES LANSDOWN Keeping abreast of monster sites @cantTWEETdont http://www.slideshare.net/StephVickers
  2. 2. Hargreaves Lansdown THE CHALLENGE #BRIGHTONSEO
  3. 3. Hargreaves Lansdown OVERHEARD AT THE ENTERPRISE#BRIGHTONSEO
  4. 4. “SITE WIDE CAMPAIGN GOING LIVE TOMORROW …CAN WE GRAB SOME META DATA FOR THAT?” “WE’VE GOT A NEW SERVICE/PRODUCT AND WE’RE GONNA CALL IT *SOMETHING NO ONE HAS EVER SEARCHED FOR. LIKE EVER*…” “…I REWROTE AN ARTICLE ON A NEW URL FOR THE 5TH TIME, AND ITS NOT RANKING. WHYZAT?” #BRIGHTONSEO “…THAT’S NOTON THE TECH ROADMAP FOR THE NEXT *INSERT REALLY LONG TIME HERE*”
  5. 5. NOT DO ENTERPRISE SEO LIKE ME FAILE D #BRIGHTONSEO
  6. 6. Hargreaves Lansdown YOU ARE EASIEST TO CHANGE #BRIGHTONSEO
  7. 7. Hargreaves Lansdown HOW TO GIVE YOURSELF THE BREATHING SPACE TO BEAPROACTIVE SEO MASTER #BRIGHTONSEO
  8. 8. Hargreaves Lansdown 1. ACCEPT YOUR ATI #BRIGHTONSEO
  9. 9. Hargreaves Lansdown 2. DON’T SWEAT THE SMALL STUFF #BRIGHTONSEO
  10. 10. 404 ERRORS. ENTERPRISE STYLE 10 STEPS TO SUCCESS #BRIGHTONSEO
  11. 11. Hargreaves Lansdown GET IT ALT TAG MISSING? COUPLA BROKEN LINKS? NOT A STONKING TRAFFIC DRIVER? #BRIGHTONSEO
  12. 12. Hargreaves Lansdown 3. KNOW WHAT’S IMPORTANT #BRIGHTONSEO
  13. 13. Hargreaves Lansdown ALL OVER IT SHED TON OF SEARCH TRAFFIC? RANKING FOR MEGA COMMERCIAL KW’S? PPC BIDDING LIKE LOONS? HIGH YIELD URLS #BRIGHTONSEO
  14. 14. Hargreaves Lansdown 4. HAVE THE RIGHT TOOLS FOR THE JOB #BRIGHTONSEO
  15. 15. WIELD MACHETES AND POCKET KNIVES #BRIGHTONSEO
  16. 16. Hargreaves Lansdown 5. AUDIT REGULAR LY #BRIGHTONSEO
  17. 17. TECH BUGS. ENTERPRISE STYLE YOU KNOW YOU’RE IN TROUBLE WHEN YOUR LOG FILES MAKE PRETTY PATTERNS IN EXCEL #BRIGHTONSEO
  18. 18. Hargreaves Lansdown FULL SITE QUARTERLY HIGH YIELD URLS WEEKLY INBOUND LINKS MONTHLY #BRIGHTONSEO
  19. 19. Hargreaves Lansdown 6. AUTOMATE ALL THE THINGS #BRIGHTONSEO
  20. 20. Hargreaves Lansdown ANY AND ALL GRUNT WORK ANALYTICS RANKINGS CRAWLS OPTIMISATION #BRIGHTONSEO
  21. 21. Hargreaves Lansdown 7. LEARN THE ART OF PRIORITISATI ON #BRIGHTONSEO
  22. 22. AVOID THE NO PRIORITY SPOT SEO IMPACT TIME/RESOURCE NOTHING LIVES HERE. 10 #BRIGHTONSEO
  23. 23. Hargreaves Lansdown 8. BE AMENABLE AND COMPROMISE#BRIGHTONSEO
  24. 24. Hargreaves Lansdown #BRIGHTONSEO THINK DOES GOOGLE REALLY GIVE A HOOT? !
  25. 25. Hargreaves Lansdown 9. EDUCATION #BRIGHTONSEO
  26. 26. Hargreaves Lansdown #BRIGHTONSEO KNOW OTHER PEOPLES OBJECTIVES HOW CAN YOU WORK TOGETHER? BANG THE SEO DRUM… JUST A LITTLE
  27. 27. Hargreaves Lansdown 10. ALWAYS BRING SNACKS AND BANTS #BRIGHTONSEO
  28. 28. Hargreaves Lansdown YOU NOW. #BRIGHTONSEO
  29. 29. Hargreaves Lansdown BUY IN FOR BIG BOY STUFF #BRIGHTONSEO
  30. 30. USE THE UNIVERSAL LANGUAGE OF £££NOT SCHEMA #BRIGHTONSEO
  31. 31. Hargreaves Lansdown DON’T BE A SELF- SERVING TWERP #BRIGHTONSEO
  32. 32. DO SOME LEGWORK #BRIGHTONSEO
  33. 33. Hargreaves Lansdown STILL NOT ON BOARD? …PROBS NOT THE GREATEST IDEA #BRIGHTONSEO
  34. 34. Hargreaves Lansdown #BRIGHTONSEO
  35. 35. Hargreaves Lansdown SOMETIMES SEO AIN’T #1. ACCEPT IT AND BOW OUT. GRACEFULLY. #BRIGHTONSEO
  36. 36. Hargreaves Lansdown THANKS@cantTWEETdont #BRIGHTONSEO

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