What isthe Consumer Law     Revolution?          Stephanie L. Kimbro - Copyright (c) 2013
Empowered Consumers         Stephanie L. Kimbro - Copyright (c) 2013
Branded Networks  Stephanie L. Kimbro - Copyright (c) 2013
Online Marketing Tools•   Q&A sites, Forums•   Online profiles•   Hosting and sharing content•   Online brand building•   ...
From placeholders to                   conversations• Online marketing tools are a part of  the online conversation around...
Benefits for Lawyers    Stephanie L. Kimbro - Copyright (c) 2013
What about the risk? Clients seeking online legal  services will find and retain an  online offering regardless. Lawyers...
Benefits for the PublicDelivery Options Increase =      Access Increases       Stephanie L. Kimbro - Copyright (c) 2013
Benefits for Innovators• Association with practitioners• Untapped market for online, personal legal  services• An industry...
Barriers Exist• Lawyer Rules   – UPL   – Rule 7.2 (b)   – Rule 5.3 – Supervision of Non-Lawyer     Assistance   – Rule 5.4...
Prepare for another Backlash• State Bar Monopoly on Referrals• Protectionists                    Stephanie L. Kimbro - Cop...
Progress• Unbundling resolution passes               ABA Model Rule 1.2(c) “A lawyer               may limit the scope of ...
Future Study:                               Why does the legal profession                               have people       ...
Re-evaluate Assumptions• In a digital environment where there is a wealth of  free content, what is misleading and what is...
Healthy Competition  Forces lawyers to  tighten  the value they provide          to clients  and be more flexible in  usin...
Focus on Best Practices ForWorking With Branded Networks         Stephanie L. Kimbro - Copyright (c) 2013
Future innovations in the delivery oflegal services will include more applications toallow the public            to direct...
Innovation in the delivery of legal services           online is finally speeding up.Not working with branded networks dec...
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ReInventLaw Slides - Consumer Law Revolution

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These are the slides from my six minute presentation at the ReInvent Law Conference in Silicon Valley on March 8, 2013.

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ReInventLaw Slides - Consumer Law Revolution

  1. 1. What isthe Consumer Law Revolution? Stephanie L. Kimbro - Copyright (c) 2013
  2. 2. Empowered Consumers Stephanie L. Kimbro - Copyright (c) 2013
  3. 3. Branded Networks Stephanie L. Kimbro - Copyright (c) 2013
  4. 4. Online Marketing Tools• Q&A sites, Forums• Online profiles• Hosting and sharing content• Online brand building• Secure online communication space• Video conferencing tools• Document automation and assembly systems and document libraries• Expert systems to advise decision making• Matching services to connect the user to a consumer Stephanie L. Kimbro - Copyright (c) 2013
  5. 5. From placeholders to conversations• Online marketing tools are a part of the online conversation around legal services.• Integrated with social media these tools expand the engagement. Stephanie L. Kimbro - Copyright (c) 2013
  6. 6. Benefits for Lawyers Stephanie L. Kimbro - Copyright (c) 2013
  7. 7. What about the risk? Clients seeking online legal services will find and retain an online offering regardless. Lawyers working with branded networks online may provide a safer, higher quality alternative.Like any chosen law practice management tool oradvertising method, the attorney has the responsibilityto research and understand the risks and to mitigatethem appropriately. Stephanie L. Kimbro - Copyright (c) 2013
  8. 8. Benefits for the PublicDelivery Options Increase = Access Increases Stephanie L. Kimbro - Copyright (c) 2013
  9. 9. Benefits for Innovators• Association with practitioners• Untapped market for online, personal legal services• An industry ripe for disruption Stephanie L. Kimbro - Copyright (c) 2013
  10. 10. Barriers Exist• Lawyer Rules – UPL – Rule 7.2 (b) – Rule 5.3 – Supervision of Non-Lawyer Assistance – Rule 5.4 – Fee Sharing/Professional Independence of the Lawyer Stephanie L. Kimbro - Copyright (c) 2013
  11. 11. Prepare for another Backlash• State Bar Monopoly on Referrals• Protectionists Stephanie L. Kimbro - Copyright (c) 2013
  12. 12. Progress• Unbundling resolution passes ABA Model Rule 1.2(c) “A lawyer may limit the scope of the representation if the limitation is reasonable under the circumstances. Stephanie L. Kimbro - Copyright (c) 2013
  13. 13. Future Study: Why does the legal profession have people of limited and modest means needing legal services at the same time we have out of work and under-employed lawyers?– How does the legal profession defy the laws of supply and demand?– Multidisciplinary– First Amendment Arguments (c) 2013 Stephanie L. Kimbro - Copyright
  14. 14. Re-evaluate Assumptions• In a digital environment where there is a wealth of free content, what is misleading and what is solicitation? •Is it possible for regulators to interpret rules that will take into consideration lawyers’ collaboration with branded networks? •Should lawyers be regulated as service providers rather than professionals? Stephanie L. Kimbro - Copyright (c) 2013
  15. 15. Healthy Competition Forces lawyers to tighten the value they provide to clients and be more flexible in using alternative and complementary delivery methods. Stephanie L. Kimbro - Copyright (c) 2013
  16. 16. Focus on Best Practices ForWorking With Branded Networks Stephanie L. Kimbro - Copyright (c) 2013
  17. 17. Future innovations in the delivery oflegal services will include more applications toallow the public to directly interactwith a lawyer online.Where are we? How will lawyers work with branded networks as part of a marketing strategy? Will lawyers unbundle legal services online? Will lawyers learn best practices for using online marketing tools and delivering services online? Is this a first step towards greater acceptance of ABS in the States? Stephanie L. Kimbro - Copyright (c) 2013
  18. 18. Innovation in the delivery of legal services online is finally speeding up.Not working with branded networks decreases needed access to justice.Not including branded networks as part of the lawyer’s online marketing strategy is bad business. Stephanie L. Kimbro - Copyright (c) 2013

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