Why Your Business NEEDS Instagram: The Power of UGC Marketing

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Although traditional media is still used for business marketing, digital media might as well just be the next step. The best thing about posting on the Internet is that: it's free! Free to say whatever you want to say, free to see whatever you want to see, free to share whatever you want to share. Web 2.0 has given users the ability to share information online and collaborate to create a variety of Internet content. User-generated content is one of the most powerful tools businesses can use for publicity.

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Why Your Business NEEDS Instagram: The Power of UGC Marketing

  1. 1. Why Your business NEEDS Instagram: THE POWER OF UGC MARKETING Photo by Pixeden. Creative Commons Attribution Share/Remix License.http://www.pixeden.com/vector-characters/business-man-vector-characters
  2. 2. SOCIAL NETWORKING AND SOCIAL MEDIA ALL HAVE ONE THING IN COMMON: Photo by Highways Agency. Creative Commons Attribution Share/Remix License. https://www.flickr.com/photos/highwaysagency/11235762823
  3. 3. They all contain UGC
  4. 4. UG what …? Photo by Pixeden. Creative Commons Attribution Share/Remix License.http://www.pixeden.com/vector-characters/business-man-vector-characters
  5. 5. U G C SER ONTENT ENERATED Denoting or relating to material on a website that is voluntarily contributed by members of the public who use the site “ - Oxford Dictionary
  6. 6. 80% OF ONLINE CONTENT IS USER-GENERATED = UGC
  7. 7. So what does this mean for YOU? Photo by Pixeden. Creative Commons Attribution Share/Remix License.http://www.pixeden.com/vector-characters/business-man-vector-characters
  8. 8. Instead of spending 1-30% of sales revenue on marketing budgets, using user-generated content is the most cost-effective 1 Photo by 401(K) 2012. Creative Commons Attribution Share/Remix license. https://www.flickr.com/photos/68751915@N05/6793826885/
  9. 9. 2 User-generated content is created by loyal customers Screenshot of: Starbucks. http://instagram.com/starbucks
  10. 10. Instagram Users taking of the brands they Photo by Kārlis Dambrāns. Creative Commons Attribution Share/Remix License. https://www.flickr.com/photos/janitors/10575730845/
  11. 11. Screenshots from Instagram
  12. 12. Screenshots from Instagram
  13. 13. 3 The more user-generated content, the greater the consumer outreach Photo by J L. Creative Commons Attribution Share/Remix License.https://www.flickr.com/photos/noticelj/2878326718/
  14. 14. 4 User-generated content is more trusted than content produced by the company itself 34% 37% 44% 50% 68% 74% TV Radio Newspaper Social Networking Peer Reviews Conversations with friends Traditional Media UGC Photo by Sarah Reid. Creative Commons Attribution Share/Remix License. https://www.flickr.com/photos/sarahreido/3120877348/
  15. 15. Let’s put this into perspective…
  16. 16. Let’s put this into perspective… 200 million ACTIVE USERS
  17. 17. Let’s put this into perspective… 200 million ACTIVE USERS 60 million AVERAGE PHOTOS PER DAY
  18. 18. Let’s put this into perspective… 20 billion PHOTOS SHARED 200 million ACTIVE USERS 60 million AVERAGE PHOTOS PER DAY &
  19. 19. Let’s put this into perspective… 20 billion PHOTOS SHARED 200 million ACTIVE USERS 60 million AVERAGE PHOTOS PER DAY & That’s a lot of publicity…
  20. 20. Any publicity is good publicity “ ”Photo by Lord Jim. Creative Commons Attribution Share/Remix license https://www.flickr.com/photos/lord-jim/9715649710/
  21. 21. Therefore, do your business a favour and get a company Instagram Photo by Pixeden. Creative Commons Attribution Share/Remix License.http://www.pixeden.com/vector-characters/business-man-vector-characters
  22. 22. 
 “Recognition is most of the time the best prize.” -Romain Ouzeau in Instagram Marketing Screenshot of: David’s Tea. http://instagram.com/davidstea
  23. 23. Sources http://www.oxforddictionaries.com/definition/english/user-generated http://www.mandmglobal.com/news/19-05-14/brands-see-twitter-and-facebook-as-key-to-mob.aspx http://content.time.com/time/magazine/article/0,9171,1570810,00.html http://seotermglossary.com/ugc-user-generated-content/ http://mashable.com/2014/04/09/millennials-user-generated-media/ http://socialtimes.com/sxsw-millennials-trust-user-generated-content-50-traditional-media_b144425 http://blog.crowdtap.it/2014/04/millennials-heart-ugc-infographic/ http://www.cyberalert.com/blog/index.php/user-generated-content-is-what-millennials-trust-and-remember-study-reveals/ http://www.bizreport.com/2014/03/report-millennials-spending-more-time-with-ugc.html http://www.buuteeq.com/blog/wp-content/uploads/2012/08/Bazaarvoice_Millennials_Infographic.pdf http://www.marketingcharts.com/wp/online/millennials-said-to-be-highly-trusting-of-user-generated-content-41276/ http://mashable.com/2013/08/02/snap-my-ad/ http://www.forbes.com/sites/danschawbel/2011/10/06/leverage-visual-marketing-to-grow-your-business/ http://blog.iconosquare.com/unlock-power-user-generated-content-instagram/ http://blog.storenvy.com/post/58078233145/3-ways-to-leverage-user-generated-content-to-drive-more http://smallbusiness.chron.com/recommended-percentage-sales-marketing-budget-25023.html http://www.wordstream.com/blog/ws/2014/04/28/user-generated-content http://blogs.imediaconnection.com/blog/2014/04/14/case-studies-4-ways-to-take-charge-of-social-media-ugc/ http://www.seomworld.com/2013/11/top-10s-on-instagram-for-2013-countries.html#.U4DKfV64nFI Thank-you!

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