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Promise and Reality: Media Concentration and the Global Village


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Presentation by undergraduate students in a Communication course on "Media and Culture" at the University of Massachusetts Amherst.
April 2011.

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Promise and Reality: Media Concentration and the Global Village

  1. 1. Media Globalization & The Three Social Relations<br />Group II<br />
  2. 2. What is Globalization<br />Two Components:<br />The changing role of geography and physical distance: Crossing Limits of Time and Space<br />The content of our communication: Crossing Cultural Boundaries<br />
  3. 3. Promise & Reality<br />“Global Village”<br />“Media offer an electronic soapbox from which differing voices may speak. This multiplicity of voices, in turn, extends the range of publicly available knowledge about many different areas and aspects of the world. Finally, the airing of voices and knowledge can promote greater understanding between different nations and cultures.”- McLuhan<br />Key areas of concern related to media globalization<br />Ownership and Control<br />Content<br />Consumption<br />
  4. 4. The Bertelsmann Music Group<br />One of the world’s “big five”<br />200 labels/44 countries<br />Thrived during the shutdown of Napster<br />Record music, manufacture CDs, play music on radio stations, promote artists through publications, sell music via clubs and websites<br />The Random House Division: publishing<br />
  5. 5. The Concentrated Media Industry<br /><ul><li>Wealthier nations dominate the ownership and control of the media industry, as well as the production of global media products.
  6. 6. Consumption is also skewed heavily toward wealthier populations.</li></ul>– C&H<br />
  7. 7. The Three Social Relations Within Media Industry<br />Socially: between the “big five” <br />Institutionally: among different branches one company owns (eg. Bertelsman)<br />Individually: between companies and consumers<br />
  8. 8. DAYGLOW<br />Dayglow is the industry<br />Dayglow sells shirts, CDs, wristbands, sunglasses, gloves, paint, etc.<br />Umass and students are the consumers of Dayglow<br />