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cc flickr: AliceMarieDesigns
Warwick Davies
Principal, The Event
Mechanic!
The Five Steps to Long
Term Media Success
Marke...
inclusive vs. exclusive
connecting people
cc flickr: wolfsavard
long term
cc flickr: Cornel University library
consistency
cc flickrEmilianT
free content
cc flickr: marcinMoga
interact
cc flickr: storem
authentic
research
knowledge
strategy
cc flickr: Ralphunden
sites
measurement
cc flickr: Pink Sherbert
Summary
 Philosophy-does it lend itself to effective
social media execution?
 Knowledge- Do you know where your
audience...
maturity model diagram
Thank you
Thank you
 Warwick H. Davies
Principal
The Event Mechanic!
22 Garfield Street
Lexington MA 02421
T: 781.354.0119
warwick@...
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Session 4 - The Five Steps to Long Term Social Media Success, by Warwick Davies

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Solving Your Biggest Marketing Challenges Through Better Engagement.

The Marketing Challenges Workshop (MCW) was created to address the hardest challenges, which marketing practitioners are facing. Given the tougher economy and difficulty in the attracting and keeping quality audiences for market leading conferences and expositions, marketing professionals have an urgent need to find timely solutions to hit market attendance goals.

Session 4 by Warwick Davies

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Session 4 - The Five Steps to Long Term Social Media Success, by Warwick Davies

  1. 1. cc flickr: AliceMarieDesigns Warwick Davies Principal, The Event Mechanic! The Five Steps to Long Term Media Success Marketing Challenges Workshop
  2. 2. inclusive vs. exclusive
  3. 3. connecting people cc flickr: wolfsavard
  4. 4. long term cc flickr: Cornel University library
  5. 5. consistency cc flickrEmilianT
  6. 6. free content cc flickr: marcinMoga
  7. 7. interact cc flickr: storem
  8. 8. authentic
  9. 9. research
  10. 10. knowledge
  11. 11. strategy cc flickr: Ralphunden
  12. 12. sites
  13. 13. measurement cc flickr: Pink Sherbert
  14. 14. Summary  Philosophy-does it lend itself to effective social media execution?  Knowledge- Do you know where your audience spends its time and on what?  Strategy-Are you in this for the long run? Do you have the right people doing the right things?  Tactics-what tools will you use?  Measurement-how will you know how well you are doing?
  15. 15. maturity model diagram
  16. 16. Thank you
  17. 17. Thank you  Warwick H. Davies Principal The Event Mechanic! 22 Garfield Street Lexington MA 02421 T: 781.354.0119 warwick@theeventmechanic.com www.theeventmechanic.com Slides: hull@dougHull.com

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