Navigating The Tech Maze

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  • Moore’s law apply – small organization lag behind but can gain efficiencies from new tools – competitive edge is possible
    Example Online Registration
  • Tradeshow or event may have multiple audiences – technology impacts all stakeholders
    better communications, introductions, increase networking, time management, making people smarter
    effciencies in spending time
    This is the approach that results in enhance audience experiences
  • Screens – flat, HD, miniature
  • Navigating The Tech Maze

    1. 1. Navigating the Maze: Navigating the Maze:  How to research and select the correct technology How to research and select the correct technology Stephen Nold President Advon Technologies Jeff Rasco President AttendeeMangement Inc.
    2. 2. Transformation  Innovation is evolving tradeshow tools to the overall benefit of the tradeshow industry.  Small organizations  Snail pace to adopt the latest solutions?  Challenge just researching the tools  Efficient operations for small organizations can result from new tools  Adopting technology to stay ahead of competition.
    3. 3. Technology AdoptionTechnology Adoption Life CycleLife Cycle Geoffrey A. MooreGeoffrey A. Moore Crossing the ChasmCrossing the Chasm
    4. 4. What can Technology do?  Increase operational agility  Redesign business processes  Enhance audience experiences  Requirements  changes in attitudes  understanding of organizational business processes.
    5. 5. Searching for Solutions?  Consultants  MeetingTechOnline  Industry Education  IAEE E2 eMERGE and Expo Expo  EIBTM  ASAE Springtime  Articles/White Papers
    6. 6. Eight Impacting Innovations  Web 2.0  Microsoft Surface  WiFi  Mobile Phone Applications  VoIP  Screens  RFID  APEX
    7. 7. Four Technology Trends  Dashboard integration  Event matchmaking  Online Communities  Streaming Video
    8. 8. Best practices: vendor review and selection  Research  Internal and External  Organization Technical Requirements  Trends  Unbiased peers/advisors  RFP  Vendor recommendations  References
    9. 9. Case Studies  Large association seeks registration and event management tool  Oil and gas association seeks to solve data gap  Beauty Health association integrates show systems  Marie Blackie, DMIA
    10. 10. Best practices: implementing/executing new tradeshow tools  Technology Migration Plan  Resource Allocation  Training  Consultants  Stakeholder Ownership
    11. 11. Approaches for Value Measurements  ROI calculator – Sandy Angus, former IAEE chairman  Business Process Valuation  Common financial metrics  Payback Period (PP)  Net Present Value (NPV)  Internal Rate of Return (IRR)
    12. 12. Approaches for Value Measurements  Standard ROI calculation  ROI% = (total benefits – total costs)/total costs * 100
    13. 13. Links  Tradeshow Week www.tradeshowweek.com  ExpoWeb Hot Contractor Technologies  MeetingTechOnline www.meetingtechonline.com  Corbin Ball www.corbinball.com Twelve Technology Trends in the Meetings and Events Market

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