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Big DataThe Next Revolution to Transform Events andCommunities
“I’m Big Data”
“A Visit from Big Data”
What is Big Data? Big data is large and complex information Difficult to process Challenges include: Capture, Storage ...
What is Big Data? Big Data = lots of information. More than a single computer node can handle. Software manages large a...
A Boy and his Atom
Evolution of trade shows tocommunity Role of social media tools and inboundmarketing Discerning between the hype and truth
Big Data Sources Social Media Web Assets Inbound Marketing Mobile Applications Registration Marketing Campaigns Int...
Big Data Usage The latest technology buzz Butts in Seats – Audience Recruitment Exhibitor Profiling Content Marketing...
Big Data Concerns Big data is not magic Strategies are needed Bad big data in = bad big data out Requires resources an...
Big Data InfluencingBusiness Decisions Show organizers should harness the power ofthese new tools Planners can learn fro...
Three New Trends Evolution from Trade Shows and Events toCommunity Data Storage and Management Content Capture and Dist...
Big Data : The Next Revolution to Transform the Events and Communities?
Big Data : The Next Revolution to Transform the Events and Communities?
Big Data : The Next Revolution to Transform the Events and Communities?
Big Data : The Next Revolution to Transform the Events and Communities?
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Big Data : The Next Revolution to Transform the Events and Communities?

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A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on events, trade shows and communities. How can the observation of seemingly insignificant details influence important business decisions? How can show organizers harness the power of these new tools?
The key to answering data management questions for onsite and online communities could become big data. This emerging science can translate myriad phenomena-from the price of airline tickets to the text of millions of books- into searchable form, and uses our increasing computing power to unearth epiphanies that we never could have seen before. A revolution on par with the Internet or perhaps even the printing press, big data will change the way we think about business, health, politics, education, and innovation in the years to come.
Stephen will explain what big data is, how it could impact the trade show industry, and what show organizers and corporate planners should be doing to benefits from these new solutions

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Big Data : The Next Revolution to Transform the Events and Communities?

  1. 1. Big DataThe Next Revolution to Transform Events andCommunities
  2. 2. “I’m Big Data”
  3. 3. “A Visit from Big Data”
  4. 4. What is Big Data? Big data is large and complex information Difficult to process Challenges include: Capture, Storage (=DataWarehousing), Search, Sharing, Transfer, Analysis andVisualization Value? Information provides intel CorrelationsBIGD
  5. 5. What is Big Data? Big Data = lots of information. More than a single computer node can handle. Software manages large amount of informationin order to process algorithms Library shelf 1 of books + library shelf 2 of books =total library shelf of books count Google Books Library Project
  6. 6. A Boy and his Atom
  7. 7. Evolution of trade shows tocommunity Role of social media tools and inboundmarketing Discerning between the hype and truth
  8. 8. Big Data Sources Social Media Web Assets Inbound Marketing Mobile Applications Registration Marketing Campaigns Internet Press Releases, Articles, BlogsBIGD
  9. 9. Big Data Usage The latest technology buzz Butts in Seats – Audience Recruitment Exhibitor Profiling Content Marketing Cross Branding and Messaging Business Intelligence Registration Marketing CampaignsBIGD
  10. 10. Big Data Concerns Big data is not magic Strategies are needed Bad big data in = bad big data out Requires resources and money Doesn’t happen overnight (most of the time) Is rocket science at times and hence knowledgeis needed
  11. 11. Big Data InfluencingBusiness Decisions Show organizers should harness the power ofthese new tools Planners can learn from Google in the power ofpredictions
  12. 12. Three New Trends Evolution from Trade Shows and Events toCommunity Data Storage and Management Content Capture and Distribution Launch.IT ExpoBee

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