28 days without shoesSummarizing a month with Stendahls Creative Pop Up
Content» A feeling, an idea, a popup» 8 am, monday morning» Ten system developers write about the future» What works, and what can we improve?» Stendahls.se» Rapid prototyping – aps in an hour» Rapid prototyping – The paper-folding workshop» #barnkonversationen» Client presentation & workshop
A feeling, an idea, a pop upHow Stendahls Creative Pop Up came to be
In May 2013, we took a step out from the office environment at Vasagatan, Gothenburg,to meet people in a new environment and get new ideas. Out in the real world.As a creative, you sometimes have to get out ofthe office to find the true brilliant ideas. Out in thereal world and meet those you’re communicatingwith. Face to face.During May of 2013, we moved to one of the mostcentral environments in Gothenburg and createdStendahls Creative Pop Up. A place where thepublic could be a part of, give feedback, criticizeor celebrate the concepts and campaigns we’vecreated. Or simply tell us about what they thinkof advertising.The pop up was also used as an alternativeworkplace, as a room for creative workshop(whether with clients or internal), lectures and ashowroom for our campaigns.After a month at Kaserntorget, it was time tosummarize and get moving again, only toreappear somewhere else. Where exactly is at thistime unknown, but it’s guaranteed to be a placeof inspiration. A place where it’s easy for anyoneto stop by and give us new great ideas.In this presentation, we summarize some of theactivities we filled the moth with at StendahlsCreative Pop Up. Feel free to contact us if youwant to find out more.Christer Hedbergchrister.firstname.lastname@example.org
A creative space doesn’t demand “fun stuff” towork. What we liked about the shop premises atKaserntorget was the total lack of stuff. It hadwalls and a floor. And a big shop window facingthe street.We filled the room deliberately with very fewthings. A few bean bags, a handful of lowfootstools, carpets and two tables. The rest wasempty space and the content changed every hour.Oh right, we filled the room with post-it notes andsketches. Lots of post-it notes and sketches.And about that part with walking around in oursocks. It started as a result of not having anycleaning booked for the premises. But right afterday one, the fact that we were walking around inour socks got positive comments. And we decidedto keep it that way. One month without shoes.
”It’s pretty damn fun to bewalking around in your socks”Sofia, Project manager
”It would be great to always work here”Erik, UX developer
”I wanted to design something that felt playful and inspiring, andthat you wouldn’t miss passing by. At the same time, I wanted togive the feeling that loads of creative things, thoughts anddialogues were going on inside the popup. Both high and low.”Anna,Art Director and designer of the popup profile
8 am, monday morning...Workshoping with 35 advertising students from Yrkeshögskolan, Gothenburg
It was a messy room with 34 excited soon-to-beadvertisers. Everyone was curious since theywere in a new environment. And the promise offree lunch boosted the mood.My group, which consisted of four people, had agood balance. We had fun together, there werehigh ceilings and we affirmed each other’sideas. The premises and context made amember of the group feel like provoking, I reallydon’t know why. But it was the feeling of beingrebellious that led us into the subject of feces.I think the person in question thought that feceswould have a provoking effect. Another memberof our group was quick to point out theirintestinal disorders, and the need to keep checkof it. Which is what gave birth to the app ”PoopWellness”.Stendahls Creative Pop Up gave us a place tobe, a method and rebellious inspiration for asolution to (perhaps) a real problem.”Jimmy, advertising student.
10 systems developers write about the futureWe write a book in three hours
Workshop inspired by @timleake / timleake.com and @hyperisland / hyperisland.com
”The feeling of energy. The opportunity to spread out,spatially and in the mind. Everything could go up on thewalls. It can be summarized in curiosity, commitmentand space.”Anna-Maria, Key Account Manager
”I wanted to shake thing up. So I threw insome zombies and hoped for the best.”Rodrigo, Systems developer
What works, and what can we improve?Workshops with our teams
”Shoes off. That’s the main thing. I take of my sandals. Hmm... Barefooted on the floortiles. Should I have brought socks? Oh well. Somebody else will leave footprints.But so what? I sneak in. Into the room, between the pillars.The team are circulating. What is this? What are we going to do?There are many sceptics. Friendly greetings are made between tightly pressed lips.Not knowing is debilitating.After a few visits to the bathroom, mugs of coffee and water, we begin to feel at home.Despite impossible beanbags and small puffs. Hopefully, Christer and Henrik will bestanding steadily in the foreground. Remaining butts sink merciless down onto thefloor in helpless piles. Well, at least mine.But we’re soon off. Up on our feet again. What’s our state of mind? We’re to be nice –and have fun! Down on the floor again, bring out the post-it notes.The sceptics are weary. But suddenly, there it is – the magic. The sound of felt pensscraping over the notes. Lowered heads mixed with contemplating looks towards thewall. Brown paper. Can this room get any uglier? Doesn’t look like it. Grey, cold, messy.But as we know, beauty comes from within. And as time goes on and we stick thenotes on to the wall, the room becomes lighter, warmer and the mood almost becomesbeautiful. Energy, commitment and lots of laughter.When we leave, positively surprised, with new common insights and goals, the thoughtof going home and having a baby feels a bit dull. Every hand that reaches out to helpme up from the floor time after time is a reflection of the feeling in the trucks room.We’re a damn good team, to say the least. It can only improve from here.”Jennie, pregnant copywriter
Reflection...Summarizing thoughts after a team workshop
Rapid prototyping Less talk, more prototypes. Creating apps in an hour.
Workshop inspiration: @perhakansson / perhakansson.comGet an idea, sketch, try it, think again, try it again.All in a matter of seconds.Rapid prototyping in action at the mobile workshop
”To have a workshop in such a stripped down and simpleenvironment were great. It was easy to focus and to kick-start a creative mind-set. And I also really enjoyed workingwith colleagues who I never really meet unless I say hello tothem while passing by in our office.I’ve started prototyping a lot more on paper since the popup.This night I was up prototyping slides on paper for a lunchwhere I’m giving a presentation. I think I’ll end up takingphotos of the prototypes and using them in slides, which Imake in impress.js. Prototyping FTW!”Erik, Systems developer
”One thing I found was everyone was there, both physically andmentally. Everyone was in a workshop mood and wanted to have agood time. So, why was that? Maybe it was the walk to thepremises that, like a small ritual, got everyone’s minds working thesame? You got to let go, laugh for a while, and get some fresh air.Maybe it was insecurity, why do we have this popup? And withthat, there was the realisation of maybe, it’s because we’re on thefloor with no shoes on?The walk to the pop up also gave us time to reflect and developideas even more.”Mats-Ola, Systems developer
”I really appreciated the change of scenery,both physically and mentally, and my opinionis that the physical change really encouragedthinking out of the box. The walk to the popup gave us time to reflect and develop ideaseven more.”Lars, Systems developer
”I thought it was great to meet your workcolleagues outside the office. I got newenergy and opened my way of thinking.It would be fun to continue this form atother premises.”Anna,Assisting Art Director
”Who knew you could draw an apple somany times without it looking the same– and without even thinking?”Systems developer
Rapid prototyping Solving problems with paper prototypes
”It was great to let loose with paper, scissorsand pens. No computer whatsoever. And notthinking ahead, just folding, folding again andcutting. And folding again.”Anna,Art Director
#barnkonversationenOur latest pro bono campaign for Solrosen/Gothenburg’s Rescue Mission
”Sometimes you need to be in a new box rather than theold box, to manage to think outside the box. StendahlsCreative Pop Up is a reminder to not always thinkcreatively, but to be creative.”Kristian,Art Director
The office outside the officeEmil, the managing director of Gothenburg’s Rescue Mission working at Stendahls Pop Up.
RadioThe local radio station P4 Göteborg interviews Line from Solrosen and Malin from Gothenburg’s Rescue Mission.
The night shiftDinner on the floor before the last push is made to launch the #barnkonversationen.campaign
TVThe local TV station TV4 Göteborg interviewsLine from Solrosen.
”A major strategy demands a big space.In the pop up, we were completely free tocover every wall, and we ended up seeingnew connections in the material. And it goteven better when the client dropped by towork with us.”Henrik, Key Account Manager
We are 120 personalities who are driven bycuriosity and the joy of innovation.With half of us being creative technologydevelopers and the other half being creators, welook at ourselves as more of inventors thanadvertisers.You’ll find more about us at www.stendahls.seDo you wish to get our weekly mail where wehave an eye on the world and give tips on trendsin the digital world? Email us email@example.com.Regards,Us at StendahlsA bit about us
Last but not least...Big thanks to Wallenstam who liked our idea and lend us the premises for thepopup. We hope that the next tenant will like it as much as we did.