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Why selling tech to girls is like selling ice to eskimos, but shouldn't be

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Why selling tech to girls is like selling ice to eskimos, but shouldn't be

  1. 1. @aimafidon at WoInCo 25th September 2013 bit.ly/AMIWoInCo
  2. 2. The Information and communication technologies sector contributes nearly £69billion to the UK economy -7.4%[Oct 2012] UK Commission for Employment and Skills - Sector Skills Assessment 2012: Information and communication technologies - http://www.ukces.org.uk/assets/ukces/docs/publications/briefing-paper-ssa12-information-communication-technologies.pdf
  3. 3. 100,000 people needed
  4. 4. 15% of ICT Professionals 18% of Computer Science graduates 8% of Computer Science A-levels http://www.wisecampaign.org.uk/files/useruploads/files/wise_stats_document_final.pdf
  5. 5. Girls in technology Lack of Role Models Lack of Science Capital Lack of Knowledge of roles Poor industry image Poor career development?
  6. 6. It takes just a spark to ignite a lifetime passion.
  7. 7. Selling tech to girls sometimes feels like Selling ice to eskimos
  8. 8. Women in technology Pizza & Beer culture Lack of flexibility Lack of senior role models Pay gap Poor career development
  9. 9. 1. Be supportive Plethora of organisations
  10. 10. 2. Be aware Hiring, Responsibilities & Promotion
  11. 11. 3. Think of your daughters, nieces, sisters...
  12. 12. ‣girls see they’re welcome in the industry ‣girls can see people like them doing well in the industry ‣girls can enjoy being creative, helping others & become influential ‣more perspectives, better diversity, better results, diverse audience ‣get at all of the talent
  13. 13. Join in. Don’t sell ice, give cake. @aimafidon bit.ly/AMIWoInCo

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