Britannia Safety & Training case study


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Britannia Safety & Training is one of the UK’s leading providers of safety and training services, including training courses, audits, inspections and advisory services. Britannia delivers specialist courses for many different sectors, including construction, education, social care, leisure and retail, and covering a wide array of required skills and knowledge for organisations of all sizes. Britannia installed two SMART Board 885ix interactive whiteboards with Meeting ProTM software in September 2011. These tools now lie at the heart of a truly engaging and effective training environment that has helped Britannia to grow its business by 30% in the past 12 months.

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Britannia Safety & Training case study

  1. 1. Customer storyIndustry-leading training solutionsfor BritanniaBritannia Safety & Training, Norfolk/UKUsing the latest SMART Board® interactive whiteboard to grow business by 30%Britannia Safety & Training is one of the UK’s leading providers of safety and training services, Challengeincluding training courses, audits, inspections and advisory services. Britannia delivers specialistcourses for many different sectors, including construction, education, social care, leisure and To deliver a truly innovative trainingretail, and covering a wide array of required skills and knowledge for organisations of all sizes. solution to meet the diverse training needsBritannia installed two SMART Board 885ix interactive whiteboards with Meeting Pro™ software of Britannia’s September 2011. These tools now lie at the heart of a truly engaging and effective trainingenvironment that has helped Britannia to grow its business by 30% in the past 12 months. SolutionFinding a more interactive and engaging training tool Two SMART Board 885ix interactiveBritannia is a leading provider of expertise, advisory services and training, having helped over 5,000 whiteboards, equipped with Meeting Procompanies to meet their safety and training needs. Its training courses are accredited by a number ofhighly respected organisations, including the Chartered Institute of Environmental Health CIEH), the software, installed in the training rooms atPrefabricated Access Suppliers’ & Manufacturers’ Association (PASMA), the International Powered Britannia’s new purpose-built training facility.Access Federation (IPAF) and the Contractors Health & Safety Assessment Scheme (CHAS). In 2010,when Britannia commissioned a new, purpose-built facility in Norfolk with 6,000 sq ft of dedicatedtraining space, it recognised the opportunity to take a fresh look at the tools that it was using to deliver Resultits services. Managing Director Colin Wright explains more: “We had been relying on flipcharts and - 20% increase in participation of delegatesPowerPoint presentations using a normal projector and display, but the bottom line was that I was bored - 25% increase in mark rates and informationwith PowerPoint. I wanted a solution for our new training centre that was far more interactive andengaging for people attending our courses, rather than staring at a static display and writing on flipcharts retention Britannia’s reputation strengthenedand pads of paper.” for the highest quality services - 30% business growth in the past 12 months.A collaboration solution that keeps Britannia ahead of its competitionIn order to find a solution that would keep Britannia one step ahead of the competition, Colin Wrightturned to SMART Technologies. In September 2011, Britannia installed two SMART Board 885ixinteractive whiteboards with Meeting Pro software in two of the three training rooms at Britannia House,its new purpose–built training facility. As Colin explains: “Britannia has a reputation for leading fromthe front in our industry. We designed Britannia House to specifically meet our training requirements,including the size of the rooms and the equipment within them. As soon as I saw the capability of theSMART Board interactive whiteboards, I was really impressed and knew this was the way for us to go.”For Britannia, PowerPoint presentations have been given a new lease of life, thanks to the SMARTBoard’s compatibility with Microsoft Office:“The SMART Boards are now a fundamental part of ourtraining environment. We still have the option of running PowerPoint presentations but we can nowmake it far more interactive. Instead of having to work with a static display, we can expand, move anddraw on pictures, we can cut, save and print content, and we can write by hand, convert it to text andemail it.”When running PowerPoint through a normal projector, you can’t change tack. With our SMARTBoards, we can react more flexibly to the needs of the group. We have access to far more information,including web-based material, and it is much easier to switch between resources. We’ve gone from one-dimension to a multi-dimensional training environment.
  2. 2. More engaged, more effective, more enjoyableAccording to Colin, the benefits that the SMART Boards have brought to Britannia’s trainingsessions have been considerable: “In the market that we compete in, the SMART Boards put ustwo to three years ahead of our competition. Our training sessions are far more effective, far morepowerful and far more enjoyable. Delegates are more engaged and they retain more information.This means they are taking on board the important information that they are being trained on,which ultimately helps to ensure that they and their colleagues are safer and perform better inthe workplace.” Colin notes a particular improvement in the participation of delegates in trainingsessions: “Historically, a 70-30 split between the trainer and the participants was considered good,with the trainer leading for 70% of the time and the participants contributing for 30% of the time.Now, it’s more like 50/50, thanks to all the things we can do with the SMART Boards. It’s so mucheasier to get people involved and working together. ”The SMART Boards also provide delegateswith more creative and collaborative ways to learn: “We offer a course for managers that run bigconstruction projects. Now, instead of asking participants to sketch out on paper where everythingis going to be on the footprint and elevation of a building site, they can work in teams to draw itdirectly onto the SMART Board display. The delegates are much more engaged and they learn morefrom interacting and discussing their ideas with others. ”As Colin explains, the SMART-enabledmeeting facilities are being used for internal meetings, as well as for external corporate hire, such istheir popularity: “The SMART Boards have been great for internal staff meetings and brainstorming Making training more interactivewith the other trainers when we want to discuss new ideas. We host a number of business forums,groups and networking meetings here, all of whom have embraced our SMART tools. We also hireout our rooms to other companies who want to use our facilities. For example, we host a companythat runs a social media course here, which makes great use of ourSMART Boards.”A 25% increase in mark rates and information retention “In the market that we compete in,The SMART Boards have improved the effectiveness of Britannia’s training, both in terms of the the SMART Boards put us two to threepass marks achieved by delegates and the knowledge they retain. Colin explains: “All of our years ahead of our competition. Ourcourses include a written paper. On a typical 30-question paper, you need 24 marks to pass. Our training sessions are far more effective,pass rates are now higher, thanks to the SMART Boards. Comparing the exams we run today with far more powerful and far morethe exams that we ran before we had our SMART Boards, I would say that we see a 25% increasein the mark rate. For example, the average mark on a PASMA course used to be 26-27. Over the enjoyable. Delegates are more engagedpast 12 months, that has risen to 28-29 out of 30.” “It is clear that delegates on our courses are and they retain more information.much better at retaining the information, thanks to the SMART Boards. I estimate that there is a This means they are taking on board20-25% increase in knowledge retention. Most of that is down to our SMART Boards, because the important information that theythey are so much more engaging.” What is more, the SMART Boards also form an important are being trained on, which ultimatelypart of the assessment process: “We use the SMART Boards to present the questions and can helps to ensure that they and theirask delegates to write their answers on the board itself, either individually or working together.Working in a group in this way can be very good for confidence. It also gives us another way to colleagues are safer and perform betterassess delegates that may have literacy issues or that will struggle with the traditional written in the workplace.”question paper. For example, we can instead display a picture of a construction site on the SMART Colin Wright, Managing DirectorBoard and ask them to circle the hazards on the display. It is a brilliant medium to work with.” Aswell as the improved pass rates for delegates, customers are also attracted by the higher qualityof the overall training experience, as Colin explains. “The versatility and interactivity of the SMARTBoard sessions delivers a really impressive performance for our customers, as well as great value About SMARTfor money, which certainly matters in tough economic times. What is more, for a number of our SMART Technologies is a leading providercustomers, such as those in the oil and gas industry, the priority is the quality of what is on offer.It is vital for them that their staff can learn their essential skills in a high quality, highly professional of collaboration solutions that transformenvironment, equipped with the very latest training tools.” the way the world works and learns. We believe that collaboration and interactionStrengthening the Britannia brand and growing the business by 30% should be easy. As the global leader inin the past 12 months interactive whiteboards, we bring more thanColin is in no doubt that the SMART Boards have been a worthwhile investment for Britannia:“We are very happy with what they have delivered for us. Looking back, the investment in the two decades of collaboration research andSMART Boards was a no-brainer. They have not only boosted the quality and effectiveness of our development to a broad range of easy-to-training courses, they also play an important part in strengthening our brand and enhancing our use, integrated solutions that free peoplereputation as a business that does much more than training. We do problem solving. That’s our from their desks and computer screens,culture and the SMART Boards have a big role in this. ”The SMART Boards have also played animportant role in how Britannia markets its services: “The SMART Boards were a big part of our so collaborating and learning with digitalmarketing strategy when we moved into our new premises and this will certainly continue. They resources are more us to stand apart from our competitors. As we move into new sectors, we are having greatsuccess in selling our services to new customers on the strength of what a SMART-Board enabledtraining environment can deliver.”For an accredited training provider like Britannia, the SMARTBoards have made it easier to pass the audit process undertaken by the accrediting bodies. AsColin explains: “The SMART Boards certainly make it quicker and easier when we go through the Steljes Limitedaccreditation process with such internationally respected organisations as IPAF, PASMA, CHAS andCIEH. There is no doubt that they are very impressed by our training rooms and our SMART Boards, Bagshot Manor,which make it easier to demonstrate our competencies as an accredited trainer. To be honest, Green Lane, Bagshot,most people are blown away by the SMART Boards.” Colin is also confident that Britannia will beinvesting further in its SMART success story:“We’re looking to buy another SMART Board for our Surrey,third training room at Britannia House. We also use SMART’s GoWire™ cables at the moment to GU19 5NLconnect our laptops to the SMART Boards, but will install a PC for each board, with all trainingresources accessible from a central server. We don’t yet use SMART’s Bridgit® remote conferencing Phone 08450 758 758software, but we’ve identified some training needs where we can make great use of the ability towork remotely, sharing material between SMART Boards in different rooms and running sessions larger groups.”© 2012 SMART Technologies. All rights reserved. SMART Board, smarttech, the SMART logo and all SMART taglines and product logos are trademarks orregistered trademarks of SMART Technologies in the U.S. and/or other countries. All third-party product and company names are for identification purposesonly and may be trademarks of their respective owners. SJ58499