International Business Strategy Entry Strategy Real Estate Strategy Competitive Strategy
MARKET ENTRY-Joint Venture• German-attractive alternative for cross border• Fifth largest economy in the world- buying power- project standard of living- Demographic• Local company-knowledge and experience-existing distribution chain or customer base -moderating capital investment required -broadening our business portfolio• Minimize risk- share strength- increase competitive advantages
Corporate Real Estate Strategy• Value Based- short run- expresses values and strategic direction - emphasized both meaning of the building as well as its meaning to the company- symbolize company value- motivate employees and enhance positive image in customer’s eye and influence their behavior- utilize building express corporate image• Standardization- focus on control and synchronize capacity design. Standard on decision making on real estate and facilities is set and applies for the entire organization which mainly rely upon prediction on future requirement- on control of business effectiveness, cost, and employees’ behavior .
COMPETITIVE STRATEGY- DifferentiationBetter Quality- strives provde best quality + features- LED light- Installed Eco friendly AC- cost effectiveBetter Performance- unique features space saving furniture - increase living standard – safe time, space, power- convenientCustomization- virtual show house- take virtual journey, customization (design the house)