Steffi's Part on SP Setia International Business Strategy. Course Subject: Issues in Global Business

1. International Business Strategy
 Entry Strategy
 Real Estate Strategy
 Competitive Strategy

2. MARKET ENTRY-Joint Venture
• German-attractive alternative for cross border
• Fifth largest economy in the world- buying
power- project standard of living- Demographic
• Local company-knowledge and experience-existing
distribution chain or customer base -moderating
capital investment required -broadening our business
portfolio
• Minimize risk- share strength- increase competitive
advantages

3. Corporate Real Estate Strategy
• Value Based- short run- expresses values and
strategic direction - emphasized both meaning of the
building as well as its meaning to the company- symbolize
company value- motivate employees and enhance positive
image in customer’s eye and influence their behavior- utilize
building express corporate image
• Standardization- focus on control and synchronize
capacity design. Standard on decision making on real estate
and facilities is set and applies for the entire organization
which mainly rely upon prediction on future requirement-
on control of business effectiveness, cost, and employees’
behavior .

4. COMPETITIVE STRATEGY-
Differentiation
Better Quality- strives provde best quality +
features- LED light- Installed Eco friendly AC-
cost effective
Better Performance- unique features space
saving furniture - increase living standard –
safe time, space, power- convenient
Customization- virtual show house- take
virtual journey, customization (design the
house)