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Search Engine Marketing

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Search Engine Marketing

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Search Engine Marketing

  1. 1. SEM Search Engine Marketing ANYWAY.
  2. 2. SEM  FIELD OF ONLINE MARKETING. ANYWAY.
  3. 3. SEM RESEARCHING, SUBMITTING AND POSITIONING OF WEBSITES. ANYWAY.
  4. 4. HOW DO SEARCH ENGINES WORK? ANYWAY.
  5. 5. Crawling. Indexing. Ranking. ANYWAY.
  6. 6. MAJOR SEARCH ENGINES. GOOGLE BING ASK.COM YAHOO ANYWAY.
  7. 7. DEVISION OF SEM. ANYWAY.
  8. 8. SEM Search Engine Marketing SEA Search Engine Advertising SEO Search Engine Optimazation
  9. 9. ANYWAY. Keywords Attractive Content Know your Audience RULES FOR SEO. Mobile and Images Links
  10. 10. KEYWORD SELECTION. ANYWAY.
  11. 11.  Focus on good phrases.  Avoiding vanity keywords.  Using Google's wonder wheel.  The value of repetition.  Guiding your content strategy. ANYWAY.
  12. 12. ADVANTAGES OF SEO. ANYWAY. Relevant traffic Supporting leads Supporting sales
  13. 13. DISADVANTAGES OF SEO. ANYWAY. Greater audience than target audience Not able to handle the sudden success Success in optimalisation is hard to find
  14. 14. SEARCH ENGINE ADVERTISING. ANYWAY. Use of specific keywords Pay per click campaign Increase direct and indirect sales Advertisements at search engines
  15. 15. ANYWAY. MUST – KNOW FACTS ABOUT COST – PER - CLICK
  16. 16. ANYWAY.
  17. 17. ANYWAY. IMPROVE YOUR COVERAGE IN SEARCH RESULTS. IMPROVE YOUR OVERALL RANKINGS.

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