Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Onm mobile marketing-loreal

608 views

Published on

Mobile Marketing

Published in: Internet
  • Be the first to comment

  • Be the first to like this

Onm mobile marketing-loreal

  1. 1. OUR CLIENT: L´ORÈAL Mobile Marketing Campaigns by ANYWAY.
  2. 2. Mobile Engagement  Applications for iPhone and Android  L´Oréal Make up Genius  L’ORÉAL PARiS privée  L’ORÉAL Shade Genius  L’ORÉAL Studio Line #TXTMYSTYLE  L´Oréal Finance  QR Codes  Smartphone / tablet-optimized content  SEO  Display ads  Customer Experience Design
  3. 3. L'ORÉAL Mobile focus points SPECIALS (Why should they download/use it?) ENGAGEMENT CUSTOMER RETENTION PROSPECT ATTENTION LIVE PRODUCT TESTING VIA CAMERA NEWS AND EVENTS SOCIAL MEDIA CONNECTION
  4. 4. Optimising content for all devices
  5. 5. Campaign Make Up Genius App
  6. 6. Campaign Make Up Genius App „I want to easily try the right make up looks for me – comfortably from home.“ Strategy  Developing the 1st virtual high standard makeup tester  Using algorithms to identify faces in real-time  Technology from Hollywood studios  Smartphone as mirror
  7. 7. Campaign Make Up Genius App Free – real-time results – integrated barcode scanner to purchase favorite products – huge makeup category – do it from home – look adapts to facial expressions
  8. 8. Campaign Make Up Genius App Complete looks from makeup artists – Android & iOS – 31 languages – compatible with mobile and tablet – small data – save as photo – share
  9. 9. Campaign Make Up Genius App Results  High attention from media  Positive reviews on AppStore  14 million downloads worldwide  4.7 million in China  Raising brand awareness
  10. 10. Campaign L'ORÉAL PARiS privée
  11. 11. Campaign L'ORÉAL PARiS privée „As a L'ORÉAL customer, I want to constantly receive special offers, bonus points and check products before sales launch.“ Strategy  It‘s all about customer retention  Providing exclusive content  Rewarding system for L'ORÉAL customer  Analysing data, wants and needs
  12. 12. Campaign L'ORÉAL PARiS privée
  13. 13. Campaign L'ORÉAL PARiS privée Free – Log in with user name and password – account with Beauty Stars for purchases – choose premiums – exclusive tombola – exclusive privée makeup product
  14. 14. Campaign L'ORÉAL PARiS privée Special beauty tests and checks – test and review products before sales launch – customer service – iOS and Android – receipt scanner – share PERSONALIZED CONTENT
  15. 15. Campaign L'ORÉAL PARiS privée Results  Increasing customer engagement  More receipts handed in for bonus points  Connection to social media  Improving customer satisfaction  Analysing data and providing relevant content  Special offers  Letting them test & review products
  16. 16. Short-term mobile campaign  Development of own camera filter „Cateye“ including brand logo on Snapchat  For smartphone and tablet  Smartphone as mirror  Relation to Genius Makeup tester App
  17. 17. By ANYWAY.

×