Social Media Listening. Un approccio strategico all'ascolto

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Presentazione sull'ascolto strategico delle conversazioni online tenuta allo Young Digital di Milano

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Social Media Listening. Un approccio strategico all'ascolto

  1. 1. Social Media listening un approccio strategico all’ascolto Stefano Mizzella
  2. 2. Monitorare non significa ascoltare
  3. 3. Ascoltare reagirecoinvolgere
  4. 4. Voce! Community! Fiducia! Social Customer!Aspettative! Conoscenza! Trasparenza! Relazione!
  5. 5. http://www.youtube.com/watch?v=w4ooKojHMkA
  6. 6. http://www.youtube.com/watch?v=UpcODCSTx3w
  7. 7. Monitorare osservare assistereinterpretare
  8. 8. stefano.mizzella@gmail.comwww.socialmediascape.org@stefanomizzellain/stefanomizzella

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