Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Content in Action: Learn How to Curate Captivating Content at Your Event to Create Impactful Engagement

781 views

Published on

This is the session on How to Curate Captivating Content at Your Event to Create Impactful Engagement, presented in Vancouver the 11 of January 2016 at Convening Leaders #PCMACL.
Don’t limit the success of your event to your event! They say content is king and you know how to do a good job with that: how to select the most interesting topics, to choose the best speakers and how to get the best out of them. You even know how to engage participants so your event will be a without-a-doubt success. And then?


Learn how to make the best of all the effort you made to create such a good programme.


This session has been designed to give you inspiration on how you can capture content at your event and use it to engage a larger audience in real-time during the event or after the event is over. You’ll see different ways of capturing content with professional tools but also how to use the content produced by your event participants to have happier clients and sponsors.

Published in: Marketing
  • Be the first to comment

Content in Action: Learn How to Curate Captivating Content at Your Event to Create Impactful Engagement

  1. 1. Content in Action: Learn How to Curate Captivating Content at Your Event to Create Impactful Engagement Stefania Conti-Vecchi @contivecchi #PCMACL
  2. 2. ‣ This session has been designed to give you inspiration on how you can capture content at your event and use it to engage a larger audience in real-time during the event or after the event is over. ‣ You’ll see different ways of capturing content with professional tools but also how to use the content produced by your event participants to have happier clients and sponsors. Learner Outcomes
  3. 3. What’s the content in meetings and events?
  4. 4. 1. Slides 2. Photography 3. Video (images and sound) Sound (sound only) 4. Webcast 5. Text 6. Drawing 7. Social Media 7 Content capturing categories
  5. 5. A plan We need a strategy well before the event to have clear in mind what we do want to collect and when and how we decide to share it.
  6. 6. The first distinction we can make is between the content meeting organizers generate and the one generated by our participants Professional VS Amateur
  7. 7. Short promotional videos we can use to promote the event, presenting speaker sessions, some back stage moments To be released before the event Start sharing some content through webinars Videos before the event
  8. 8. Videos during the event Sessions
  9. 9. Videos during the event Interviews
  10. 10. Videos during the event Backstage moments and memories
  11. 11. Content Capturing Technical equipment
  12. 12. Content capturing
  13. 13. Hybrid angels in action
  14. 14. Live streaming Livestream
  15. 15. Wearable live streaming technology FirstV1sion https://www.youtube.com/watch ?t=49&v=oEVY5WX9MuA
  16. 16. Our best ambassadors
  17. 17. Periscope – over 10 million users Periscope
  18. 18. #PCMACL – live the experience of a participant periscoping the conference http://www.eventprofs.education/convening-leaders
  19. 19. Social Media live streaming Meerkat
  20. 20. YouTube YouTube Capture
  21. 21. Video Channels
  22. 22. Soundcloud Live audio broadcast
  23. 23. A team to capture content
  24. 24. Visual
  25. 25. Drawing the keypoint of the sessions
  26. 26. BYOD - Audience generated content I know how to use my device
  27. 27. piratepad.net On-line collaboration and co-creation
  28. 28. Brainstorm: Create, comment, score,
  29. 29. Real-time audience interaction You can join at www.slido.co m with this code: #PCMACL
  30. 30. Interactive Presentation Tool Meetingpulse You can join at meet.ps/PCMACL
  31. 31. Capturing content Post-it® Plus
  32. 32. Photos and documents
  33. 33. The selfie station
  34. 34. Selfie station
  35. 35. Flickr
  36. 36. Slideshare Linkedin
  37. 37. Useful content drives viewers ReFRESHing Social Media More than 1000 views in 7 days
  38. 38. Storytelling - Storify
  39. 39. Sharing slides through Apps EventPilot Conference App
  40. 40. Multilearning Platform
  41. 41. Dynamic and interactive website, possibly a blog info collector and landing page for social media posts and content sharing Website
  42. 42. Thousands of plugins Optimized for social media Embedding options Wordpress
  43. 43. Wordpress plugins
  44. 44. How to embed content Embedding http://embedresponsively.com
  45. 45. Keywords, tags and hashtags eventprofs#
  46. 46. Benefits!!  Create a story of your event  Provide access to content ON-DEMAND  Increased value to event attendees  Year-Round revenue/attention generation  Future event promotion Content capturing and boosting
  47. 47. Using Hybrid Events to Create Buzzworthy Experiences for Virtual and F2F Attendees 2:45 - ROOM 224 Stefania Conti-Vecchi and Toby Lewis @contivecchi @tobylew15 #PCMACL
  48. 48. Thank you for participating! Stefania Conti-Vecchi @contivecchi Please complete your session evaluation in the mobile app. Did you scan your badge? This is for CEU credits and also helps PCMA develop education for YOU. Thank you!

×