Media Fruit Cakes
                         on
           Cross media and peer production

Stefan Gaarenstroom, Thierno Ken...
media fruit cakes                  peer production




‘Peer production of content will structurally alter production
proc...
media fruit cakes                                          peer production




               "They want control over thei...
media fruit cakes   peer production




                                      4
media fruit cakes               peer production




                                         Social Standing




         ...
media fruit cakes   peer production




Scarcity

- Creativity
- Attention
- Time




                                    ...
media fruit cakes   peer production




Scarcity

- Computation
  resources
- Communication
  Resources




              ...
media fruit cakes              peer production


                    [Brands]




                                        ...
media fruit cakes   peer production




                                      9
media fruit cakes   peer production




                                      10
media fruit cakes                       peer production



                                         [public broadcaster]
"...
media fruit cakes                 peer production



             [Gaming platforms]




                                 ...
media fruit cakes   peer production




Crowdsourcing




                                       13
media fruit cakes   peer production




                                      14
media fruit cakes   peer production




                                      15
media fruit cakes               peer production




                                         Social Standing




         ...
media fruit cakes          peer production



      [commercial broadcaster]




                                         ...
media fruit cakes   peer production




                                      18
media fruit cakes                  peer production




   ‘Peer production of content will structurally alter production
 ...
media fruit cakes                  peer production




                               No.

                  Well at least...
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Presentation Media Fruitcakes - Peer Production and Cross Media

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Presentation Media Fruitcakes - Peer Production and Cross Media

  1. 1. Media Fruit Cakes on Cross media and peer production Stefan Gaarenstroom, Thierno Kensenhuis, Elise van de Velde and Kim Christiaansen 1
  2. 2. media fruit cakes peer production ‘Peer production of content will structurally alter production processes in the creative industry we examine on our blog’ 2
  3. 3. media fruit cakes peer production "They want control over their media, instead of being controlled by it.” 3
  4. 4. media fruit cakes peer production 4
  5. 5. media fruit cakes peer production Social Standing Recognition Instrumental Value Fun 5
  6. 6. media fruit cakes peer production Scarcity - Creativity - Attention - Time 6
  7. 7. media fruit cakes peer production Scarcity - Computation resources - Communication Resources 7
  8. 8. media fruit cakes peer production [Brands] 8
  9. 9. media fruit cakes peer production 9
  10. 10. media fruit cakes peer production 10
  11. 11. media fruit cakes peer production [public broadcaster] "Our vision with Marika was to help a national broadcaster establish a new, intimate relationship with its viewers, reaching audiences that have left the sofa for the keyboard, audiences that demand much more than passive entertainment." Christopher Sandberg (writer) 11
  12. 12. media fruit cakes peer production [Gaming platforms] 12
  13. 13. media fruit cakes peer production Crowdsourcing 13
  14. 14. media fruit cakes peer production 14
  15. 15. media fruit cakes peer production 15
  16. 16. media fruit cakes peer production Social Standing Recognition Instrumental Value Fun 16
  17. 17. media fruit cakes peer production [commercial broadcaster] 17
  18. 18. media fruit cakes peer production 18
  19. 19. media fruit cakes peer production ‘Peer production of content will structurally alter production processes in the creative industry we examine on our blog’ Peer production as highest level of involvement in cross media campaigns. 19
  20. 20. media fruit cakes peer production No. Well at least not structurally. * Uses and gratifications: media use is still dominated by consumption * Scarcity of time and attention remains a problem if every brand or media company get’s into peer production. 20

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