Class

can I have your attention

please!
Filderstadt, 30.10.2013

The future of commerce
The Past

© 2011 www.techdivision.com
Lifecycles
?
Yesterday... today

1990

2010s
a look at China
Was ist...
Revenue in B2C eCommerce in Germany
40
33,1
29,5

30

26,1
21,9

23,7

20
10

2009

* Prognose

2010

2011

2012

2013*

0...
over

70 % of the mail order business
in Germany
through

eCommerce
© 2013 www.techdivision.com
es
liti

in-house development

•

OnDemand / SaaS

•

proprietary solution

Energie Südbayern

Po
ssi
bi

•
Technology Top 1 Million Sites
Magento
ZenCart
VirtueMart
osCommerce
Prestashop
OpenCart
Volusion
Yahoo Stores
Interspire
...
Technology Top 100K Sites
Magento
IBM WebSphere
ATG
ZenCart
VirtueMart
osCommerce
Actinic
Demandware
Yahoo Stores
ECSHOP
U...
diversification in the German market
Open Source
proprietary Software
SaaS
in-house developed
others

11 %

2 %
38 %

16 %
...
eBusiness

platforms

has to be
open source
in my opinion ;)
What we have now

will be

developed further
Mobile - Number of Smartphone Users
29,5

30

27,3
24
21,3
18

17,8
14,03

12
6,31

8,43
6

Jan 2009 Jan 2010

Dec 2010

J...
Mobile - Number of Tablet Users
30

23,8

24

20,8
18

17,1
13,4

12

9,7

1,6
2010

3,9
2011

6
2012

2013

2014

2015

0...
QR-Codes - Action in both ways

activ

passive
from Windowshopping ... to Augmented Reality
Augmented Reality in the field

http://www.youtube.com/watch?v=bs5V3fvhPpE
Augmented Reality 2.0

http://www.youtube.com/watch?v=hJqIpIlR3nI
The next „Big Thing“ - Wearables...
.... and Drivables
Google Glass in action...

http://www.youtube.com/watch?v=CpmbKj3Q55Y
Someone may laugh about that...
Someone may laugh about that...
... but didn‘t we have that before...
Someone may laugh about that...
... but didn‘t we have that before...

"There is no reason anyone would
want a computer in...
Someone may laugh about that...
... but didn‘t we have that before...

"640 kB RAM is enough"
(Bill Gates, Microsoft, 1981...
Someone may laugh about that...
... but didn‘t we have that before...

"The Internet will collapse in 1996"
(Robert Metcal...
Someone may laugh about that...
... but didn‘t we have that before...

"The Internet won't be a mass
media, because it has...
so what will we

get
... a couple of years later ...

http://www.youtube.com/watch?v=u5OV_BJreTA
What‘s about the

e

commerce
point of

view
... a payment option using #hashtags ...
started to

use

#hashtags
on twitter for payment
the so

called

Multichannel
but

what does

Multichannel
Omnichannel
Crosschanel
mean
http://eng.strawberries.nl/
... options for payment at the POS ...

http://www.youtube.com/watch?v=ygW_nm9if20
... in-aisle purchase ...

http://www.youtube.com/watch?v=_Z44XOmfn_8
... pay in store ...

http://www.youtube.com/watch?v=ryM1zxBVo68
... order ahead ...

http://www.youtube.com/watch?v=oH0JtfwzFgY
and now?
the

good news

yesterday

today

tomorrow

Online

Offline

Offline

Online
& Webinfluenced
Offline

Commerce
eCommerce will be
just

Commerce
stay

be

excited

innovative
Get in touch with me

https://twitter.com/swillkommer
http://www.facebook.com/stefan.willkommer
https://www.xing.com/profil...
T3CON13 future of commerce
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T3CON13 future of commerce

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E-Commerce is the driver of growth in online business. In the future E-Commerce will not longer called E-Commerce just Commerce because through the variety of channels so called multi channel it will be a part of these. In this talk I will show trends in commerce and possibilities how the classical channels can be combined with the digital revolution. I will give examples not only for great integrations for example at the point of sale but also for payment and new delivering methods and concepts.

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T3CON13 future of commerce

  1. 1. Class can I have your attention please!
  2. 2. Filderstadt, 30.10.2013 The future of commerce
  3. 3. The Past © 2011 www.techdivision.com
  4. 4. Lifecycles ?
  5. 5. Yesterday... today 1990 2010s
  6. 6. a look at China
  7. 7. Was ist...
  8. 8. Revenue in B2C eCommerce in Germany 40 33,1 29,5 30 26,1 21,9 23,7 20 10 2009 * Prognose 2010 2011 2012 2013* 0 Quelle: HDE © 2013 www.techdivision.com
  9. 9. over 70 % of the mail order business in Germany through eCommerce © 2013 www.techdivision.com
  10. 10. es liti in-house development • OnDemand / SaaS • proprietary solution Energie Südbayern Po ssi bi •
  11. 11. Technology Top 1 Million Sites Magento ZenCart VirtueMart osCommerce Prestashop OpenCart Volusion Yahoo Stores Interspire Ubercart WP e-Commerce ECSHOP Others 23 % 17 % 2 % 2 % 2 % 3 % 3 % 3 % 13 % 5 % 7 % 10 % 8 % Quelle: http://tomrobertshaw.net/2012/11/october-2012-ecommerce-survey/
  12. 12. Technology Top 100K Sites Magento IBM WebSphere ATG ZenCart VirtueMart osCommerce Actinic Demandware Yahoo Stores ECSHOP Ubercart Intershop Prestashop Others 17 % 25 % 3 % 3 % 3 % 3 % 3 % 11 % 4 % 5 % 8 % 5 % 5 % 5 % Quelle: http://tomrobertshaw.net/2012/11/october-2012-ecommerce-survey/
  13. 13. diversification in the German market Open Source proprietary Software SaaS in-house developed others 11 % 2 % 38 % 16 % 33 % Quelle: http://tomrobertshaw.net/2012/11/october-2012-ecommerce-survey/
  14. 14. eBusiness platforms has to be open source in my opinion ;)
  15. 15. What we have now will be developed further
  16. 16. Mobile - Number of Smartphone Users 29,5 30 27,3 24 21,3 18 17,8 14,03 12 6,31 8,43 6 Jan 2009 Jan 2010 Dec 2010 Jul 2011 Dec 2011 Jul 2012 0 Oct 2012
  17. 17. Mobile - Number of Tablet Users 30 23,8 24 20,8 18 17,1 13,4 12 9,7 1,6 2010 3,9 2011 6 2012 2013 2014 2015 0 2016
  18. 18. QR-Codes - Action in both ways activ passive
  19. 19. from Windowshopping ... to Augmented Reality
  20. 20. Augmented Reality in the field http://www.youtube.com/watch?v=bs5V3fvhPpE
  21. 21. Augmented Reality 2.0 http://www.youtube.com/watch?v=hJqIpIlR3nI
  22. 22. The next „Big Thing“ - Wearables...
  23. 23. .... and Drivables
  24. 24. Google Glass in action... http://www.youtube.com/watch?v=CpmbKj3Q55Y
  25. 25. Someone may laugh about that...
  26. 26. Someone may laugh about that... ... but didn‘t we have that before...
  27. 27. Someone may laugh about that... ... but didn‘t we have that before... "There is no reason anyone would want a computer in their home." (Ken Olsen, Digital Equipment, 1977)
  28. 28. Someone may laugh about that... ... but didn‘t we have that before... "640 kB RAM is enough" (Bill Gates, Microsoft, 1981)
  29. 29. Someone may laugh about that... ... but didn‘t we have that before... "The Internet will collapse in 1996" (Robert Metcalfe, Founder of the ethernet, 1990)
  30. 30. Someone may laugh about that... ... but didn‘t we have that before... "The Internet won't be a mass media, because it has no soul" (Matthias Horx, Future Analyst, 2001)
  31. 31. so what will we get
  32. 32. ... a couple of years later ... http://www.youtube.com/watch?v=u5OV_BJreTA
  33. 33. What‘s about the e commerce point of view
  34. 34. ... a payment option using #hashtags ...
  35. 35. started to use #hashtags on twitter for payment
  36. 36. the so called Multichannel
  37. 37. but what does Multichannel Omnichannel Crosschanel mean
  38. 38. http://eng.strawberries.nl/
  39. 39. ... options for payment at the POS ... http://www.youtube.com/watch?v=ygW_nm9if20
  40. 40. ... in-aisle purchase ... http://www.youtube.com/watch?v=_Z44XOmfn_8
  41. 41. ... pay in store ... http://www.youtube.com/watch?v=ryM1zxBVo68
  42. 42. ... order ahead ... http://www.youtube.com/watch?v=oH0JtfwzFgY
  43. 43. and now?
  44. 44. the good news yesterday today tomorrow Online Offline Offline Online & Webinfluenced Offline Commerce
  45. 45. eCommerce will be just Commerce
  46. 46. stay be excited innovative
  47. 47. Get in touch with me https://twitter.com/swillkommer http://www.facebook.com/stefan.willkommer https://www.xing.com/profile/Stefan_Willkommer http://de.slideshare.net/StefanWillkommer Alle Inhalte der vorliegenden Präsentation sind Eigentum der TechDivision GmbH und dürfen nur nach schriftlicher Genehmigung durch TechDivision weiterverwendet werden!

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