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E-Commerce Architektur aus Sicht eines Dienstleisters, IPC 2013

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Der E-Commerce oder mittlerweile eigentlich nur noch Commerce ist der treibende Faktor im Onlinebusiness. Sowohl Händler als auch Betreiber und Dienstleister von Commerce-Plattformen stehen vor denselben Herausforderungen. Die Vielzahl an Services und Tools, die in einer modernen Commerce-Plattform verbunden werden müssen, ist enorm und die Geschwindigkeit im Markt steigt stetig. Der Talk soll einen Einblick über die Anforderungen an moderne Commerce-Architekturen aus der Sicht eines Webdienstleisters geben und dabei auf einige Probleme eingehen, aber auch Beispiele und mögliche Lösungswege aufzeigen.

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E-Commerce Architektur aus Sicht eines Dienstleisters, IPC 2013

  1. 1. E-Commerce Architektur aus Sicht eines Dienstleisters Präsentation am 29.10.2013 Stefan Willkommer © 2013 www.techdivision.com
  2. 2. Umsatz im B2C eCommerce in Deutschland 40 33,1 29,5 30 26,1 21,9 23,7 20 10 2009 * Prognose 2010 2011 2012 2013* 0 Quelle: HDE © 2013 www.techdivision.com
  3. 3. über 70 % des Versandhandels in Deutschland durch eCommerce © 2013 www.techdivision.com
  4. 4. Gesamtumsatz im B2B eCommerce 870 Mrd. € © 2013 www.techdivision.com
  5. 5. Gesamtumsatz im B2B eCommerce 16 % 84 % Shops und Marktplätze 136 Mrd. € automatisierter Datenaustausch 734 Mrd. € Quelle: IFH © 2013 www.techdivision.com
  6. 6. B2C vs. B2B © 2013 www.techdivision.com
  7. 7. 46 % B2B, 35 Mrd. € 54 % B2C, 30 Mrd. € Quelle: IFH © 2013 www.techdivision.com
  8. 8. en Eigenentwicklung • OnDemand / SaaS • Mö glic hk eit • proprietäre Lösung Energie Südbayern © 2013 www.techdivision.com
  9. 9. © 2013 www.techdivision.com
  10. 10. eBusiness Plattform MUSS quelloffen sein © 2013 www.techdivision.com
  11. 11. Technik Top 1 Million Sites Magento ZenCart VirtueMart osCommerce Prestashop OpenCart Volusion Yahoo Stores Interspire Ubercart WP e-Commerce ECSHOP Others 23 % 17 % 2 % 2 % 2 % 3 % 3 % 3 % 13 % 5 % 7 % 10 % 8 % Quelle: http://tomrobertshaw.net/2012/11/october-2012-ecommerce-survey/ © 2013 www.techdivision.com
  12. 12. Technik Top 100K Sites Magento IBM WebSphere ATG ZenCart VirtueMart osCommerce Actinic Demandware Yahoo Stores ECSHOP Ubercart Intershop Prestashop Others 17 % 25 % 3 % 3 % 3 % 3 % 3 % 11 % 4 % 5 % 8 % 5 % 5 % 5 % Quelle: http://tomrobertshaw.net/2012/11/october-2012-ecommerce-survey/ © 2013 www.techdivision.com
  13. 13. Verteilung im deutschen Markt Open Source kostenpflichtige Software SaaS Eigenentwicklung Leasing-Shop 11 % 2 % 38 % 16 % 33 % Quelle: http://tomrobertshaw.net/2012/11/october-2012-ecommerce-survey/ © 2013 www.techdivision.com
  14. 14. eCommerce Feature Lanes Standard Performance Shopping-Cart B2C Bonussystem Liveshopping Multistore Self Service Business Processes Club Multistore Layout/Frontend/RWD Usability B2B Pricerules Customer Groups Promotions Site-Sales Multiuser Rights Management ePayment CRM Fulfillment Tracking PIM CMS Datamigration ERP Enterprise Search Controlling/BI © 2013 www.techdivision.com
  15. 15. Architekturprinzip Kunden Import-Bridge eBusiness Plattform CMS eServices eShop Flexibilisierung Unternehmensprozesse © 2013 www.techdivision.com
  16. 16. Architektur eBusiness Identification Layer SSO/Login Presentation Layer Dialogsteuerung Business Process Layer CMS Integration Layer Persistence Layer eService eShop Apps Service Bus DB ERP PIM CRM ... © 2013 www.techdivision.com
  17. 17. the so called Multichannel © 2013 www.techdivision.com
  18. 18. aber was bedeutet Multichannel Omnichannel Crosschanel © 2013 www.techdivision.com
  19. 19. und was hat Multichannel mit Architektur zu tun © 2013 www.techdivision.com
  20. 20. Multichannel mit POS Architektur Search Engine Geotargeting Suche RecoEngine Webstore Katalog Checkout RWD Ordermanagement Payment Riskmgm. Rechnung Storenet Dokumenterstellung Ordersplitting Zentrallager Pick/Pack/Ship Labeling Status Händler Pick/Pack/Ship Labeling Status © 2013 www.techdivision.com
  21. 21. Konnektivität
  22. 22. Frontend Integration Newsletter Reco Engine Payment Affiliate CMS Webtracking Mobile Geotargeting Shipping POS eShop Externe Suche Social Media eServices © 2013 www.techdivision.com
  23. 23. Backend Integration eShop PIM ERP Payment CRM BI/Controlling Big Data Fulfillment Portale Riskmanagement © 2013 www.techdivision.com
  24. 24. JSON XML-RPC SOAP CSV EDI XML © 2013 www.techdivision.com
  25. 25. Standardschnittstellen kaum möglich © 2013 www.techdivision.com
  26. 26. Beispiele aus dem Alltag © 2013 www.techdivision.com
  27. 27. Commerce Plattform mit Open Source Standardsoftware © 2013 www.techdivision.com
  28. 28. Apps DB © 2013 www.techdivision.com
  29. 29. let‘s get connected © 2013 www.techdivision.com
  30. 30. Systemintegration ERP/PIM PIM (Stammdaten) Bestand Stammdaten Import-Bridge ERP Schnittstelle Bestellungen Retouren Bestand ERP-Systeme Rechnungserstellung { Übergabe Fulfilment © 2013 www.techdivision.com
  31. 31. Import/Index 500k Produkte < 4 Stunden © 2013 www.techdivision.com
  32. 32. Problem: kein paralleles Ausführen möglich © 2013 www.techdivision.com
  33. 33. XML XML Chunk Files CSV Validation Transformation merging CSV import © 2013 www.techdivision.com
  34. 34. Multichannel == Multistore ? © 2013 www.techdivision.com
  35. 35. Multi-Store am Beispiel Magento Website 1 Store I Storeview I Website II Store II Storeview II Store III Storeview III Unterschiedliche Produkte Keine Gemeinsamkeiten Ein Backend Unterschiedliche Kategorien & Produkte Kundendaten, Warenkorb, Checkout identisch Bezahlung über einen Checkout Gleiche Kategorien & Produkte Kundendaten, Warenkorb, Checkout identisch Sprachen unterschiedlich © 2013 www.techdivision.com
  36. 36. Enterprise Commerce Infrastruktur nicht aus der Box © 2013 www.techdivision.com
  37. 37. Attention Commercial! © 2013 www.techdivision.com
  38. 38. http://appserver.io © 2013 www.techdivision.com
  39. 39. Get in touch with me https://twitter.com/swillkommer http://www.facebook.com/stefan.willkommer https://www.xing.com/profile/Stefan_Willkommer http://de.slideshare.net/StefanWillkommer Alle Inhalte der vorliegenden Präsentation sind Eigentum der TechDivision GmbH und dürfen nur nach schriftlicher Genehmigung durch TechDivision weiterverwendet werden!
  40. 40. Vielen Dank für Eure Aufmerksamkeit Fragen? Fragen! TechDivision GmbH Spinnereiinsel 3a 83059 Kolbermoor Telefon: +49 8031 / 221055-0 Telefax: +49 8031 / 221055-22 Email: info@techdivision.com © 2013 www.techdivision.com

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