Market Research

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A presentation on market research for the FastTrac program cohosted by the Kauffmann Foundation and Small Business Development Center at Rome Chamber of Commerce.

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  • Market Research

    1. 1. Listening.<br />
    2. 2. Reasons to Listen <br /><ul><li>Find potential customers.
    3. 3. Perfect products.
    4. 4. Deepen relationships.
    5. 5. Wake up dormant relationships.
    6. 6. Find growth opportunities.</li></li></ul><li>How do you listen? <br />Published Research<br />Web Analytics<br />Social Media<br />Blogging<br />Email Surveys<br />Post Purchase Surveys <br />One-on-One Interviews<br />
    7. 7. Listen because you want to do something with what you hear.<br />
    8. 8. Research Sources<br />Scholarly:<br /><ul><li>Google Scholar
    9. 9. http://berry.edu/library/subguide/marketing.asp
    10. 10. ABI-Inform
    11. 11. Business Source Complete</li></li></ul><li>Research Sources<br />Commercial:<br />American Marketing Association<br />Advertising Age<br />Media Mark<br />Right Site<br />Inc MagazineHarvard Business Review<br />
    12. 12. Research Sources<br />Social<br />Twitter<br />SocialMention<br />IceRocket<br />Technorati<br />SocialSeek from Sensidea (download)<br />
    13. 13. Research Sources<br />As It Happens<br />Google Alert<br />SocialMention Alert<br />RSS Feeds<br />Email Newsletters<br />
    14. 14. Social Media Has Changed Research.<br />Conversation<br />Real Time<br />Ongoing<br />
    15. 15. Listen. Plan. Implement. <br />Repeat.<br />Marketing 2.0<br />
    16. 16. Steele Agency<br />http://www.steele-agency.com<br />Twitter: @steeleagency<br />706.622.4545<br />

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