Noxious Weed Management

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Noxious Weed Management. Learn more at ag.utah.gov

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Noxious Weed Management

  1. 1. LOCAL STRATEGIC OUTREACH Using Outreach as par t of your overall noxious weed management February 19, 2014
  2. 2. NOXIOUS WEED OUTREACH  A UDAF-Local Partnership  Effective weed outreach needs to be:  Locally-led  …with State support and some statewide materials  Sample UDAF Contribution  Statewide Branding  “Weeds are Everybody’s Problem”  Support for local, regional and statewide branding  Technical (communications) support for local noxious weed awareness and behavior change outreach campaigns.
  3. 3. WHAT ARE YOUR OUTREACH GOALS? Gain implementation partners Awareness for funding/support Get land owners to spot and help map weeds Get all land users to clean of f clothes, vehicles, equipment before leaving an infested area  Recruit volunteers    
  4. 4. OUTREACH COMPONENTS     Specific Topic (weed) Audience Messages Mediums (distribution)
  5. 5. AUDIENCES:  In your own backyard  Local elected officials  Landowners  Public land managers     Federal State Local Utilities  Transportation  Roads  Rail  Private Land owners  Land Users       Hunting Fishing Hiking Off road vehicle use Boating Horseback riding
  6. 6. MESSAGES  Message Vary  By weed species  By audience  By project objectives  Sample messages  Rush Skeletonweed: “We need your help spotting and mapping this weed.”  Squarrose Knapweed: Don’t let weeds hitch hike home with you.”
  7. 7. MESSAGES  Statewide Message:  “Weeds are Everybody’s Problem.”  Develop a series of graphics for use locally  Each file will have the same message line: e.g. “Weeds are Everybody’s Problem.”  Each graphic file will have a different iconic image tailored to one specific audience.
  8. 8. MEDIUMS:  Best ways to get out your message(s)  It may vary from message to message and audience to audience        Face to face Meetings Videos News releases/news conferences Printed materials, displays, etc. Radio Social media
  9. 9. SAMPLE CAMPAIGN  Weed: Squarrose Knapweed  Audience: AT V rider s at Little Sahara; other recreationists  Outreach Goal: “Clean of f burrs, weed seeds, etc. before leaving one area and going to another recreation area or returning home.”  Message: “ Weeds are Ever ybody’s Problem: Don’t Let Weeds Hitchhike Home with You.”  Medium(s):  Posters (Take state slogan, photo, and add your specific text)      Entrance, other locations at Little Sahara AT V Trails Horse Trails Hiking Trails AT V Dealers  Radio  Public service Announcement  Interview  News Release (Memorial Day, etc.)
  10. 10. SAMPLE CAMPAIGN  Weed: Rush Skeletonweed  Audience: Ranchers, farmers  Outreach Goal: “Look for, spot, describe and geo -locate patches of the weed on rangeland.”  Message: “Weeds are Everybody’s Problem: Be a Weed Spotter.”  Medium(s):  Face to face visits to farms/ranches  Meetings  Radio  Public service Announcement  Interview  News Release  Social media
  11. 11. CONCLUSION  Outreach goals should relate to project goals  Planning is important  Audiences, messages and mediums  They should relate to each other  They will vary  Most noxious weed outreach should be locally led  UDAF will assist as needed  Contact: Rich Riding  801-538-7186 (office)  801-602-1961 (cell)  Contact: Jack Wilbur  801-538-7098  801-243-2801

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