Unity technologies on BarCamp Vilnius

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Unity technologies on BarCamp Vilnius

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Unity technologies on BarCamp Vilnius

  1. 1. Unity Technologies Renaldas Zioma Handhelds Tech Lead
  2. 2. Unity• Game Development Tools
  3. 3. Au g 1O ,2 ct 00 1 5De , 2 00Jac 1 5 n ,2 1, 0M 0 a 20 5Apr 1 06 r 1, 2Ju , 2006 n 0 Ju 1 06 l 1, 2Se , 2006 0 pO 1 06 ct , 12 3 YearsDe , 2006 0Jac 1 06 n ,2 1M , 2006 ar 00Ap 1 7 r 1, 2Ju , 2007 n 0 Ju 1 07 l 1, 2Se , 2007 0O p 1 07 ct , 12De , 2007 0Jac 1 07 n ,2 1M , 2007 ar 00Ap 1 8 r 1, 2Ju , 20 8 00 n Ju 1 08 l 1, 2Se , 2008 0 pO 1 08 ct , 12De , 2008 0Jac 1 08 n ,2 1M , 2008 a 0 Unity Indie goes FREEApr 1 09 r 1, 2Ju , 2009 n 0 Ju 1 09 l 1, 2Se , 2009 0O p 1 09 ct , 12De , 2009 0Jac 1 09 n ,2 1M , 2009 ar 01 Obama Elected! ;)Ap 1 0 r 1, 2Ju , 2010 n 0 Ju 1 10 l 1, 2Se , 2010 0O p 1 10 ct , 12De , 2010 0Jac 1 10 n ,2 1M , 2010 a 0Apr 1 11 r1 ,2 , 201 011 1 Page visits - unique IPs
  4. 4. Au g 1O ,2 ct 00 1 5De , 2 c 00 1 5Fe , 2 b 00 1 5Ap , 2 r1 00 6Ju , 2 n 0 Ju 1 06 l 1, 2Se , 2006 p 006 1N ,2 ov 0 1 06Ja , 2 n 00 1 6M ,2 ar 00 7M 1, 2 ay 00Ju 1 n 7 Ju 1, 20 l 1, 2 07Se , 2007 p 007 1N ,2 ov 0 1 07Ja , 2 n 00 1 7M ,2 ar 00 8M 1, 2 ay 00Ju 1 n 8 Ju 1, 20 l 1, 2 08Se , 2008 p 008 1N ,2 ov 0 1 08Ja , 2 n 00 1 8M ,2 ar 00 9M 1, 2 ay 00Ju 1 n 9 Ju 1, 20 Actually there are sales here! l 1, 2 09Se , 2009 p 009 1N ,2 ov 0 1 09Ja , 2 n 00 1 9M ,2 ar 01 0M 1, 2 aJu y 1 010 n Ju 1, 20 l 1, 2 10Se , 2010 p 010 1 Sales 2005-2008N ,2 ov 0 1 10Ja , 2 n 01 1 0M ,2 ar 01 1, 1 20 11
  5. 5. Au g 1O ,2 ct 00 1 5De , 2 c 00 1 5Fe , 2 b 00 1 5Ap , 2 r1 00 6Ju , 2 n 0 Ju 1 06 l 1, 2Se , 2006 p 006 1N ,2 ov 0 1 06Ja , 2 n 00 1 6M ,2 ar 00 7M 1, 2 ay 00Ju 1 n 7 Ju 1, 20 l 1, 2 07Se , 2007 p 007 1N ,2 ov 0 1 07Ja , 2 n 00 1 7M ,2 ar 00 8M 1, 2 Unity iPhone 1.0 ay 00Ju 1 n 8 Ju 1, 20 l 1, 2 08Se , 2008 p 008 1N ,2 ov 0 1 08Ja , 2 n 00 1 8M ,2 ar 00 9M 1, 2 Unity Indie goes FREE ay 00Ju 1 n 9 Ju 1, 20 l 1, 2 09Se , 2009 p 009 1N ,2 ov 0 1 09Ja , 2 n 00 Unity Android 1 9M ,2 ar 01 0M 1, 2 aJu y 1 010 n Ju 1, 20 l 1, 2 10Se , 2010 p 010 1N ,2 ov 0 1 10Ja , 2 n 01 1 0M ,2 ar 01 1, 1 20 UNITY iPhone Released 11
  6. 6. Se p 1,O 2 ct 00 1 8N , 20 ov 0 1, 8De 20 c 0 1, 8Ja 20 n 0 1, 8Fe 20 b 0 1, 9M 2 ar 009 1,Ap 20 r 1 09M , 20 ay 0 1, 9Ju 20 n 0 Unite 2008 1, 9 Ju 200 l1 9 ,Au 20 g 0 1, 9Se 20 p 0 1, 9O 2 ct 00 1 9N , 20 ov 0 1, 9De 20 Unite 2009 c 0 1, 9Ja 20 n 0 1, 9Fe 20 b 1 1, 0M 2 ar 010 1,Ap 20 r 1 10M , 20 ay 1 1, 0Ju 20 n 1 1, 0 Ju 201 l1 0 ,2Au 01 g Unity 3.0 1, 0Se 20 p 1 1, 0O 2 ct 01 1 0N , 20 ov 1 1, 0De 20 c 1 1, 0Ja 20 n 1 1, 0Fe 20 b 1 1, 1M 2 UNITY iPhone Sales ar 011 1,Ap 20 r 1 11 ,2 01 1
  7. 7. Se p 1O , 20 ct 0 1, 8N 2 ov 00 1 8De , 20 c 0 1, 8Ja 20 n 0 1, 8Fe 20 b 0 1, 9M 2 ar 00 1, 9Ap 20 r 1 09M , 20 ay 0 1, 9Ju 20 n 0 1, 9 Ju 20 l 1 09 ,Au 20 g 0 1, 9Se 20 p 0 1, 9O 2 ct 00 1 9N , 20 ov 0 1, 9De 20 c 0 1, 9Ja 20 n 0 1, 9Fe 20 b 1 1, 0M 2 ar 01 1, 0Ap 20 Unity iPhone 1.5 Released r 1 10M , 20 ay 1 1, 0Ju 20 n 1 1, 0 Ju 20 l 1 10 ,Au 20 g 1 1, 0Se 20 p 1 1, 0O 2 ct 01 1 0N , 20 ov 1 1, 0De 20 c 1 1, 0Ja 20 n 1 Basic goes down 1, 0 Basic vs AdvancedFe 20 b 1 1, 1M 2 ar 01 1, 1Ap 20 r 1 11 ,2 01 1
  8. 8. Se p 1O , 20 ct 0 1, 8N 2 ov 00 1 8De , 20 c 0 1, 8Ja 20 n 0 1, 8Fe 20 b 0 1, 9M 2 ar 00 1, 9Ap 20 r 1 09M , 20 ay 0 1, 9Ju 20 n 0 1, 9 Ju 20 l 1 09 ,Au 20 g 0 1, 9Se 20 p 0 1, 9O 2 ct 00 1 9N , 20 ov 0 1, 9De 20 c 0 1, 9Ja 20 n 0 1, 9Fe 20 b 1 Version every 2-3 months 1, 0M 2 ar 01 1, 0Ap 20 r 1 10M , 20 ay 1 1, 0Ju 20 n 1 1, 0 Ju 20 l 1 10 ,Au 20 g 1 1, 0Se 20 p 1 1, 0O 2 ct 01 1 0N , 20 Release Often ov 1 1, 0De 20 c 1 1, 0Ja 20 n 1 Basic goes down 1, 0Fe 20 b 1 1, 1M 2 ar 01 1, 1Ap 20 r 1 11 ,2 01 1
  9. 9. Se p 1,O 2 ct 008 1,N 2 ov 008 1,De 20 c 0 1, 8Ja 20 n 0 1, 8Fe 20 b 0 1, 9M 2 released ar 009 1,Ap 20 powered game r 1 09 1st Unity iPhone ,2M ay 009 1,Ju 20 n 0 1, 9 Ju 200 l1 9 ,2Au 00 g 9 1,Se 20 p 0 1, 9O 2 ct 009 1,N 2 ov 009 1,De 20 c 0 1, 9Ja 20 n 0 (TOP #1 game) 1, 9 Zombieville USAFe 20 b 1 1, 0M 2 ar 010 1,Ap 20 r 1 10 ,2M ay 010 1,Ju 20 n 1 (iTunes) 1, 0 Ju 201 l1 0 ,2Au 01 g 0 1,Se 20 p 1 1, 0O 2 ct 010 1,N 2 ov 010 1,De 20 c 1 1, 0Ja 20 1 TOP Sellers 2009 announced n 1, 0Fe 20 b 1 TOP games 1, 1M 2 More than 30 ar 011 1,Ap 20 r 1 11 Games powered by UNITY ,2 01 1
  10. 10. Standard Pricing model in GameDev tools• UnrealEngine, CryTek, idTech • ~500K$ per game • ~300K$ license • ~100K$ per SKU • ~150K$ source
  11. 11. Unity Pricing• Indie version - Free• Unity Pro - $1500• iOS - $400• iOS Pro - $1500 ... but such pricing is NOT unique
  12. 12. Competition• Early Torque GarageGames ShiVa 3D• Now UDK
  13. 13. Competition• Early Improve the Product (continuously) Being first vs being persistent Working close with customers• Now Release Quality (full QA/alpha/beta cycle)
  14. 14. Make your customers earn $$$• AssetStore• UNION

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