Basket voice startupjam


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Startup pitch on StartupJam Baltics'10

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  • There’s one thing which you can not avoid in Lithuania. Try guess ing what is it? Yep, it’s Basketball! We are country of 3 million basketball experts. That’s a joke. The most ambitious basketball startup is born in Lithuania. This is not a joke.
  • There’s a lot of buzz around basketball – fans fight for favourite teams, they judge players and coaches after matches. We have created activity, where besides buzzing fans can do actions much similar to real basketball: They can buy and sell players like club managers do They can predict game statistics and define tactics like coaches do Basketvoice is based on real basketball players and and results, so fans can compare how their decisions would be reflected in real basketball life. Major basketball leagues as NBA or Euroleague have own manager games. Most of competitors have 1 game around 1 league. BasketVoice offers 3 games around plenty of leagues and international tournaments.
  • BasketVoice is a web based game. We pay lots of attention to design and usability to make it more emotional than boring tables. We are ready for Spain – here you see Spanish version. We motivate users with good prizes – during season we have shipped more than 100 smaller prizes and tomorrow I’ll ship 2 huge LCD TVs for all game winners.
  • People behind the scenes – that’s me and my partner Evaldas. Both of us have around 10 years of senior executive experience and we have founded several companies.
  • There 4 million basketball fans using Internet in Europe. According to research, sports fans are among most active users of SNs. We plan to convert 5% of them to registered users. Spain is the biggest market, Russia is emerging market. Baltics, Nordic countries, Austria, Slovenia and Ukaraine are our home markets.
  • BasketVoice is a freemium. Also, users can join paid leagues with 10, 20 or 50 EUR entry fee which make money pool. Pool is shared between winners and we get commission. We already have income from advertising.
  • Leagues and federations care much about fans, but they have neither competence, nor resources for developing activities for fans. News portals and blogs write lots of news, but they want to involve more fans with additional content. Here we arrive with win-win strategy. Partners get additional activities and content for fans while we get promotion. We have spent 0 EUR for marketing till now.
  • Key factors for r evenue growth are additional business models implemented in additional markets. We look for 0,5 mEUR investment which will be mainly used for entering new markets and development of new functionalities. We will reach break-even and will be cache positive in 2 years.
  • We use Bowling strategy which means that enter new markets with existing games and launch new games in existing markets.
  • There 4 million basketball fans using Internet in Europe. We plan to convert 5% of them to registered users. Spain is the biggest market, Russia is emerging market. Baltics, Nordic countries, Austria, Slovenia and Ukaraine are our home markets.
  • Do you feel hooked on Basketball? Any questions?
  • Basket voice startupjam

    1. 1. BasketVoice The best entertainment portal for 4 mi llion basketball fans in Europe Agnius Paplauskas 2010 0 5 29 We care about basketball! Do you?
    2. 2. Product Description / Business Idea <ul><li>Enable fans to be a part of basketball </li></ul><ul><ul><li>Everything drives buzz </li></ul></ul><ul><ul><li>Fans make decisions </li></ul></ul><ul><li>3 games, real results </li></ul><ul><ul><li>Manager, Predictor, Tactics </li></ul></ul><ul><ul><li>Based on real basketball results </li></ul></ul><ul><li>Competitors / Why is it unique? </li></ul><ul><ul><li>Everything in one place </li></ul></ul><ul><ul><li>Fancy and innovative </li></ul></ul><ul><ul><li>Partnerships with federations and leagues </li></ul></ul>
    3. 3.
    4. 4. Team & Partners Evaldas Urbonas Agnius Paplauskas Takes risk Recurring revenue experience Founder of MBT Basketball networker Founder of Salonium, Norby Telecom Senior executive Feels good under stress Successful exit
    5. 5. Market <ul><li>~4 mio. basketball fans across the Europe using internet </li></ul><ul><li>Our initial goal – 20 0 ’ 000 registered users (5%) </li></ul><ul><li>Spain, Italy, France, Greece, Turkey , Russia, Baltics, Nordic, Slovenia, Austria, Ukraine </li></ul>
    6. 6. Business model <ul><li>Premium services </li></ul><ul><ul><li>Revenue: € 20/ year per user </li></ul></ul><ul><ul><li>Subscribers: ~25 % from all users </li></ul></ul><ul><ul><li>Margin: 60% </li></ul></ul><ul><li>Share from money pool </li></ul><ul><ul><li>Revenue: €100 / year per user </li></ul></ul><ul><ul><li>Subscribers: ~ 1 5% from all users </li></ul></ul><ul><ul><li>Margin: 15 % </li></ul></ul><ul><li>Advertising / sponsorship </li></ul><ul><ul><li>Revenue: € 10’ 000 / year per country </li></ul></ul><ul><ul><li>Countries: 12 </li></ul></ul><ul><ul><li>Margin: 50% </li></ul></ul>
    7. 7. Distribution strategy <ul><li>National l eagues and federations </li></ul><ul><li>News portals, bloggers, forums </li></ul><ul><li>Brands </li></ul><ul><li>Social networks (e.g. Facebook) </li></ul>
    8. 8. Key Business Figures <ul><li>Investment: €0,5 mio. </li></ul><ul><li>Investment split </li></ul><ul><ul><li>45% entering new markets, sales </li></ul></ul><ul><ul><li>55% development and support </li></ul></ul><ul><li>Positive cash flow in 2 years </li></ul>€ ‘ 000 2010 2011 2012 2013 2014 Revenue 30 2 20 1’0 5 0 2 ’ 410 4 ’ 4 20 Costs 210 4 80 1 ’ 03 0 2 ’ 0 60 3 ’ 5 70 Profit -1 80 -2 60 2 0 35 0 85 0
    9. 9. Progression Plan <ul><li>STEP 1 (COMPLETE) : 2009 Q3 – 2010 Q1 </li></ul><ul><li>Baltics, Finland, Slovenia </li></ul><ul><li>Manager game: 15 ’ 000 virtual teams </li></ul><ul><li>STEP 2 (EXECUTING) : 2010 Q2 – 2010 Q4 </li></ul><ul><li>Spain </li></ul><ul><li>Predictor game, premium services </li></ul><ul><li>STEP 3: 2011 Q1 – 2011 Q4 </li></ul><ul><li>Russia, Turkey, Italy, France </li></ul><ul><li>Tactics game, money prizes module </li></ul><ul><li>STEP 4: 2012 Q1 – 2012 Q3 </li></ul><ul><li>All games in all markets </li></ul>
    10. 10. Exit strategy – trade sale in 3-5 years <ul><li>Betting companies </li></ul><ul><li>Mass sports entertainment portals </li></ul><ul><li>Biggest league </li></ul><ul><li>Social media gaming </li></ul>
    11. 11. Why? <ul><li>Scalable business based on subscriptions </li></ul><ul><li>Already in business with revenues </li></ul><ul><li>Specific knowledge and exit </li></ul>
    12. 12. Agnius Paplauskas [email_address] +370 698 31066 ?