Social Media For Coaches

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  • Re-enforce the links Keep contact worldwide
  • Social Media For Coaches

    1. 1. Social Media for Coaches Alaintheriault.com Startupcoach 2010 Credits for Breakfast Montreal March 2010
    2. 2. It’s H ow Y ou L ook at I t…
    3. 3. Relevant Statistics <ul><li>14% of people trust advertisements </li></ul><ul><li>78% of people trust peers </li></ul><ul><li>SN is now more popular than Email </li></ul><ul><li>It’s word-of-mouth marketing, factor X </li></ul>Startupcoach 2010
    4. 4. Knowing the Seven Coaching Trends <ul><li>Increased supply of coaches </li></ul><ul><li>Increased demand for coaching </li></ul><ul><li>Increasing maturity in the coaching market </li></ul><ul><li>Increased need for niches & differentiation </li></ul><ul><li>Growth in coaching products </li></ul><ul><li>Growth in coaching programs </li></ul><ul><li>Growth in availability of web-based technologies </li></ul><ul><li>Source: more than your time (blog) </li></ul>Startupcoach 2010
    5. 5. The Questions: Barriers Startupcoach 2010 Time - related issues
    6. 6. Identity T heft : Not Only on the Web <ul><li>Mail Box </li></ul><ul><li>Recycling Bin </li></ul><ul><ul><ul><li>Bank Statement </li></ul></ul></ul><ul><ul><ul><li>Pre-approved credit card offers </li></ul></ul></ul><ul><ul><ul><li>ATM receipt </li></ul></ul></ul><ul><ul><ul><li>Bills , etc. </li></ul></ul></ul>Startupcoach 2010
    7. 7. And on Your Computer! <ul><li>Computer </li></ul><ul><ul><li>Anti-virus </li></ul></ul><ul><ul><li>Anti-piracy </li></ul></ul><ul><ul><li>Not sure? Don’t click ! </li></ul></ul>Startupcoach 2010
    8. 8. While Online… <ul><ul><li>Encrypt your Wi-Fi connection </li></ul></ul><ul><ul><li>Only buy on recognized sites </li></ul></ul><ul><ul><li>Empty the « cache » often </li></ul></ul><ul><ul><li>Change your passwords often - Example : 4ther1ne </li></ul></ul>Startupcoach 2010
    9. 9. Understanding the lingo…
    10. 10. WEB 1.0 vs WEB 2.0 Startupcoach 2010 Community + Collaboration + Contribution = UGC (user-generated content) Contribution Conversation
    11. 11. Real Simple Syndication (RSS) Startupcoach 2010
    12. 12. RSS = Manage Information Startupcoach 2010
    13. 13. Why Be on the Web 2.0? <ul><li>It’s a conversation! </li></ul><ul><li>No space and time limit </li></ul><ul><li>More than one person can participate </li></ul><ul><li>More than one person may listen </li></ul><ul><li>More point of views </li></ul><ul><li>To build social capital </li></ul>Startupcoach 2010
    14. 14. UGC: Other Users May Have Answers <ul><li>Ask questions </li></ul><ul><li>Ask for referrals </li></ul><ul><li>Ask for testimonials </li></ul><ul><li>Ask for recommendations </li></ul><ul><li>Ask for opportunities </li></ul><ul><li>Ask for resources </li></ul><ul><li>Ask for help </li></ul>Startupcoach 2010
    15. 15. Be Sure to Give, First Balance your account
    16. 16. The Questions: Re: Marketing Startupcoach 2010
    17. 17. Marketing continued <ul><li>Google friendly </li></ul><ul><li>Social -media marketing </li></ul><ul><ul><li>More leads </li></ul></ul><ul><ul><li>More exposure </li></ul></ul><ul><ul><li>Closer </li></ul></ul><ul><ul><li>Less expensive than traditional marketing </li></ul></ul><ul><li>Reinforces offline contacts </li></ul>Startupcoach 2010
    18. 18. Think about… <ul><li>Know, like and trust </li></ul><ul><li>The Unique Client Experience (UCE) - what makes them : </li></ul><ul><ul><li>Happy </li></ul></ul><ul><ul><li>Enthusiastic about your services </li></ul></ul><ul><ul><li>Come back </li></ul></ul>Startupcoach 2010
    19. 19. Think about… <ul><li>Reputation: blogs, comments and Twitter </li></ul><ul><li>Personality: blogs and Facebook (pages and personal) </li></ul><ul><li>Expertise: blogs, LinkedIn, Twitter, and e-books </li></ul><ul><li>Branding: blogs, Facebook pages, signatures,and newsletters </li></ul><ul><li>Sticky: stories, blogs, and Facebook </li></ul><ul><li>Terminology: blogs and e-books </li></ul><ul><li>Predictable: all </li></ul>Startupcoach 2010
    20. 20. Think about reaching one level Startupcoach 2010 Seeing beyond our limits
    21. 21. Me and six degrees of separation Startupcoach 2010
    22. 22. The Questions: Networks Startupcoach 2010
    23. 23. Business and WEB Social Media in the 2009 Inc. 500: New Tools & New Trends Startupcoach 2010
    24. 24. Business and WEB Social Media in the 2009 Inc. 500: New Tools & New Trends Startupcoach 2010
    25. 25. SME and Web Startupcoach 2010
    26. 26. SME and Web Startupcoach 2010
    27. 27. But, It’s SOCIAL N etworking ! <ul><li>It’s not sales…. </li></ul><ul><ul><li>It’s PR, please SHARE </li></ul></ul><ul><ul><li>It’s self-promotion, PUBLISH </li></ul></ul><ul><ul><li>It’s client service at it’s best </li></ul></ul><ul><ul><li>It’s the networks of networks </li></ul></ul><ul><ul><li>It’s UGC </li></ul></ul>Startupcoach 2010
    28. 28. UGC <ul><li>What they say about you, your services , and your product </li></ul><ul><li>What they say about your industry and your profession </li></ul><ul><li>What they say about your competition </li></ul><ul><li>What they say about your suppliers </li></ul><ul><li>What they say about your clients </li></ul><ul><li>WHO SPEAKS ON YOUR BEHALF ? </li></ul><ul><li>Whuffie Factor (Tara Hunt’s book) </li></ul>Startupcoach 2010
    29. 29. UGC Tara Hunt aka @missRogue Startupcoach 2010 ’ W
    30. 30. Mobile Me! Startupcoach 2010 Photo: Foursquare
    31. 31. Step One : At least, be listening ! <ul><li>Your clients talk, what are they saying? </li></ul><ul><li>Your clients talk with each other about what? </li></ul><ul><li>Who influences your client’s decision process? </li></ul><ul><li>What influences your client’s decision process? </li></ul>Startupcoach 2010
    32. 32. Step One : Set up and monitor… <ul><li>Google alerts </li></ul><ul><li>Search.twitter.com </li></ul><ul><li>TweetBeep.com </li></ul><ul><li>Twitter - mainly in listen mode </li></ul>Startupcoach 2010
    33. 33. Step Two : The Almighty Blog Your Client ! Startupcoach 2010
    34. 34. The Questions: Blogs Startupcoach 2010
    35. 35. The Almighty Blog <ul><li>It’s a hub </li></ul><ul><li>70% of them talk about a brand, product , etc. </li></ul><ul><li>Top SEO (search engine optimization) tool </li></ul><ul><li>It’s mutli-media </li></ul><ul><li>It’s fully connected </li></ul><ul><li>It’s easy to use </li></ul>Startupcoach 2010
    36. 36. Step Three : Twister speed of Twitter <ul><li>The advantages of Twitter: </li></ul><ul><li>+25M active users </li></ul><ul><li>Mobility </li></ul><ul><li>Business intelligence </li></ul><ul><li>All is connected </li></ul>Startupcoach 2010
    37. 37. Highly recommend: Tweetdeck
    38. 38. Step Four : That Light at the End of the Tunnel is a TRAIN Called Video! <ul><li>The rise </li></ul><ul><ul><li>Second most important search engine </li></ul></ul><ul><ul><li>71% of Canadian s once a month </li></ul></ul><ul><ul><li>1B video/day </li></ul></ul><ul><ul><li>Tags </li></ul></ul><ul><ul><li>Insights </li></ul></ul><ul><li>The « Embed » function </li></ul><ul><li>The “Flip” revolution </li></ul><ul><li>“ Ustream ”/ Vpype on Facebook </li></ul><ul><ul><li>Back channel </li></ul></ul>Startupcoach 2010
    39. 39. The Flip Revolution <ul><li>The rise </li></ul><ul><ul><li>Second most important search engine </li></ul></ul><ul><ul><li>71% of Canadian once a month </li></ul></ul><ul><ul><li>1B video/day </li></ul></ul><ul><ul><li>Tags </li></ul></ul><ul><ul><li>Insights </li></ul></ul><ul><li>The « Embed » function </li></ul><ul><li>The “Flip” revolution </li></ul><ul><li>Ustream </li></ul><ul><ul><li>Back channel </li></ul></ul>Startupcoach 2010
    40. 40. Step 5: Facebook Virality! <ul><li>+400M members </li></ul><ul><li>Average > 55 minutes a day </li></ul><ul><li>+ 35 y.o. ( ) </li></ul><ul><li>For business </li></ul><ul><li>The pages: b e ready to face the music </li></ul>Startupcoach 2010
    41. 41. Anytime: A LinkedIn credibilty <ul><li>50M users </li></ul><ul><li>Pertinent mail </li></ul><ul><li>Powerful groups </li></ul><ul><li>Useful Q&A </li></ul><ul><li>Precise search </li></ul><ul><li>Highly recommended to recommend </li></ul><ul><li>Contacts of friends </li></ul>Startupcoach 2010
    42. 42. Do You Think It’s a Fad ?
    43. 43. Social Media - Real Danger Startupcoach 2010 Or
    44. 44. Action Plan <ul><li>Listen first </li></ul><ul><li>Why: WIIFM: social capital and customer happiness </li></ul><ul><li>How: WWIFT: strategize client centrically </li></ul>Startupcoach 2010
    45. 45. Social Media Needs Startupcoach 2010
    46. 46. How Much Time ? Startupcoach 2010
    47. 47. www.slideshare.net/startupcoach Alaintheriault.com [email_address] Startupcoach 2010 Main sponsor for the presentation

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