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26-28 MAY, 2013 - FIRST ANNUAL YOUTH ENTREPRENEURSHIP AND INNOVATORS CONFERENCE IN RUSSIA. STARTUP VILLAGE - one of the most ambitious start-up conferences in Russia, organized by Skolkovo in cooperation with partners. The conference is the first this year and will be held annually.

Indigos is the first conference day's pitch session participant in the IT pavillion.

Published in: Technology, Business
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  1. 1. INDIGOS Educational Сontent Store Alexander Mitrovich, May 2013
  2. 2. INDIGOS | FREEDOM OF EDUCATION THE PROBLEM Indigos goal is to disrupt the Educational content market by creating a platform for Student-centric education • There are thousands of Educational software applications • 86% (*) of school age children want to use them. Only 5% (*) have purchased them before Market is currently underdeveloped Connections between producers and consumers are weak • There is currently no specialized distribution for Educational content on Computers platform aimed at the Consumer market • We will satisfy unmet Consumer needs by creating a new distribution channel targeted directly at school age children
  4. 4. INDIGOS | FREEDOM OF EDUCATION MARKET Data for the Russian market is of low quality due to small size (~$20 mil. In 2011, forecasted at $100-$150M in 2015). Globally Educational content market will be disrupted over the next 5 years (Clayton, Christensen, Disrupting Class ; Outsell Inc, Blackboard, etc.). US Educational Content Market, $US billion Print Texbook Electronic Textbook Digital Courses
  5. 5. INDIGOS | FREEDOM OF EDUCATION INDIGOS SOLUTION Indigos is the first company globally to create a consumer oriented aggregator, catalogue and store of educational content for school age children We have: • Created tailored technology with streamlined customer journey to under 5 minutes • Created a specialized taxonomy using proprietary algorithms and the indexing process covering school curriculum, over 50 review data points as well as emotional tags/consumer reviews • Aggregated over 1000 third party applications to date with additional 4000+ in the pipeline that we will sell on revenue share model • Struck strategic partnership with to market the products directly to the their targeted audience of over 4 million school children
  6. 6. INDIGOS | FREEDOM OF EDUCATION INDIGOS SOLUTION We plan to: • Launch closed Beta next week, Public Release in August 2013 • Crete and launch E Textbook product for Russia for the coming school year and mobile versions by the end of 2013 • Attract 300,000 users and 40,000 customers by the end of March 2014 • Create global strategy by mid 2014 • Break even with existing Russia operations in FY 2015 having: • 400,000 customers • ARPU $17 • Payback period 3-6 years (depending on exit strategy) Indigos is the first company globally to create a consumer oriented aggregator, catalogue and store of educational content for school age children
  7. 7. TEAM ALEXANDER MITROVICH CEO 15+ Years of experience in IT LUXOFT, VP Sales (10 years) – part of key management team that built the company from start up to a global leader of software development FAME Information Services, NY – Account Management with top Wall Street clients Serial entrepreneur with successful track record of creating start-ups in various fields MBA JWU; INSEAD TGM Executive Education; Work experience 7+ years in the USA, 15+ years in Russia 8+ years successively leading VAS, Digital Marketing and Marketing Communication at Megafon 5+ years in Education and Child Development Vitaliy Urezchenko CMO 15+ years in Education including teaching, methodology and 5+ years of running Distance Education departments at Universities 50+ scientific publications on Russian Language Vera Alexeeva Chief Editor 20 years of development of software systems in roles increasing from System Analyst to Architect and Program Manager, with over 50 people project teams under direct supervision Nikolay Priezhiy R&D 15+ years in the global IT industry, leading Account Management with Internet majors and Enterprise clients. Marina Malkina Partnerships INDIGOS | FREEDOM OF EDUCATION
  8. 8. INDIGOS | FREEDOM OF EDUCATION SUMMARY Educational content market will be disrupted over the next 5 years with digital content, distribution is the weak link in the value chain INDIGOS | FREEDOM OF EDUCATION
  9. 9. SUMMARY Indigos is creating a specialized distribution channel for Educational content on computer platforms aimed directly at consumers that will allow school age kids to find, buy and use digital content that fits their needs and preferences easily and quickly VS INDIGOS | FREEDOM OF EDUCATION
  10. 10. INDIGOS | FREEDOM OF EDUCATION SUMMARY Our solutions will offer the best products from across the globe in widest variety, will allow users to find what they need and want in under 5 minutes, and will have a wide audience from the start
  11. 11. INDIGOS | FREEDOM OF EDUCATION SUMMARY We are looking for $2M Round A investment that will allow us to implement our plans from launch to break even in Russia operations, with strategy for global expansion
  12. 12. THANK YOU Contacts Mail: / Phone: 8 800 700 62 92 INDIGOS.COM FREEDOM OF EDUCATION
  13. 13. Key benefits and advantages In partnership with we plan to attract over 3 million children to our solution over 3 years Integration with (openID) = no registration required, and we get a lot of customer data Metadata + School Program + Textbooks + tags = solution to the App Discovery problem – easy to find matching content, easy to compare and choose preferred Fully indexed content for powerful search features Filters + sorting = personalized and quick content selection We are aggregating a unique collection of content unmatched by any other source globally (5000 this year) Aggregating applications, content in many formats and online solutions, allowing for rich variety of products Integration with wallet and Feedback Enabled Notification to parents allow kids to make buy decisions Family account and billing Rich stat gathering, full personal data available, many upsell options Easy to add and change functionality to reinforce customer benefits and our advantages Customer journey Easy entrance Easy payment and great value Traffic Scalable architecture High LTV Quick and easy to find Good products, wide selection INDIGOS | FREEDOM OF EDUCATION SOLUTION – KEY BENEFITS AND ADVANTAGES
  14. 14. 13 Mil. 7.5 Mil. Schoolchildren In Russia With internet access 58% 86% 6.5 Mil. Interested In digital content Target market sizing 6.5 Mil. School kids 60% 4M Target market % share 40% 2.5 M Other channels 60% 2.5 M Indigos users 20% 0.5M 3M 3 Million Indigos users in 2015 + Indigos users will come from: % to Indigos INDIGOS | FREEDOM OF EDUCATION CUSTOMERS/GO TO MARKET (RUSSIA)
  15. 15. 1. SCHOOL MANAGEMENT SYSTEMS OFFERING CONTENT 2. INTERNET STORES Some SMS come with or sell content (NetSchool, KM School, 1C School, Blackboard, Chalkable…): + Content is often free to users + Connection of the apps to the school program - Market share is small (they cover 5-10% of students in Russia) - Very few applications and/or average quality Internet software sites and similar, offering Educational Applications (,,, etc.) + Try and buy (demo versions) + Accessibility - Low traffic, costly marketing - In large portals products are not visible and are poorly organized 3. RETAIL 4. APPLICATION STORES Retail stores ( Detskiy Myr , Book Stores, etc.) + Usual place to buy textbooks - No try & buy - High distribution cost - Small inventory, it s costly and complex to offer wide inventory Mac/iOS AppStore, Google Play, Windows Store, Chrome App Store, etc.: + Large traffic and inventory + Popular technologies - Educational applications have very high App discovery problem - Platform dependency, plus platforms are not that widespread in Russia yet App store is the highest value distribution model, but educational category requires specialized catalogue and aggregation to work on various platforms. INDIGOS | FREEDOM OF EDUCATION COMPETITION