Zesty Lawyer


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26-28 MAY, 2013 - FIRST ANNUAL YOUTH ENTREPRENEURSHIP AND INNOVATORS CONFERENCE IN RUSSIA. STARTUP VILLAGE - one of the most ambitious start-up conferences in Russia, organized by Skolkovo in cooperation with partners. The conference is the first this year and will be held annually.

Zesty Lawyer is the first conference day's pitch session participant in the IT pavillion.

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Zesty Lawyer

  1. 1. Your claims and complaints wizard 1-2-3 Alex Bogdanov a@zestylawyer.com a@kuda-komu.net 1
  2. 2. Problem -  People don t know whom to ask for help, to whom + how to complain, lawyers too expensive for each single problem. -  Authorities get poorly composed and confusing complaints that lack clarity -  Companies don’t have means to collect real complaints, feedback and are deceived about their performance. 2
  3. 3. Problem value -  US FTC data 2012: -  >1,5 mln consumer related complaints -  Avg. value 2500$, if ½ use lawyers, @250$, and less than 5% of people complain, total market is over $1bn p.a. -  US District and Magistrate courts another 500k claims p.a., lawyers fee $2k, another $1bn -  Et al. 3
  4. 4. Our solution -  People answer ~12 qns, get a ready to send complaint in 2 minutes, to get problem solved. Supported by others for max effect. -  A system that allows companies and authorities to receive and to manage clear and concise complaints - Publicly transparent. Engages and forces authorities into dialogue. 4
  5. 5. Competition -Change.org -Ushahidi.com -democracyconnection.com -bbb.org -modria.com -legalzoom.com -rocketlawyer.com -Limitations of scope and functionality: -arbitrating, protecting against consumers (modria.com) -only consumer complaints (bbb) -need to collect a group every time (change) -forms of documents only (rocket/legalzoom) -a better email (democracy, ushahidi) -no comparison data, no statistics, no praxes 5 -Useful model patentable
  6. 6. Commercial model -  Subscription for companies and authorities -  Freemium services for people (e.g. follow up). -  Support others or pay. -  Ads -  Sponsored events 6
  7. 7. Team Dr Alex Bogdanov, MBA Entrepreneur with additional 15yrs+ experience in Marketing, Sales, and Finance with major CPG, Retail, Business Schools Front-office Ilya Ganov, CMA 3 yrs of Entrepreneurship Experience 15 yrs experience in Management Finance with major FMCG and Pharma companies Mikhail Panko, head of the leading civil activist portal www.grakon.org , MIT PhD Dmitry Bergelson, OAO Nanoprom, Skolkovo resident, B-2-B Sales 7
  8. 8. Summary -  Large multi-$$ bn market -  New legal solution, takes pain away -  Patentable -  Several income flows -  First b-2-b sales June 2013 -  Well prepared committed team -  Great add-ons, like www.mundep.ru 8
  9. 9. 9
  10. 10. Byproducts 10 -  Happy people as annoying problems get solved -  Great source of objective news and a dossier file on every single problem type, region, ministry, authority, company, event, officer -  Quickly-to-mobilize group of supporters -  Network for locally elected officials (www.mundep.ru)