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Culture, Vision, and Mission

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Startup Secrets presents a lecture on how you can form your culture, vision, and mission at your new startup!

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Culture, Vision, and Mission

  1. 1. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential Culture, Vision, and Mission startupsecrets.com
  2. 2. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential Workshops Full descriptions of each at startupsecrets.com 1. What’s Your Roadmap to Success? 2. Building a Compelling Value Proposition 3. Turning Products into Companies 4. Culture, Mission and Vision 5. Hiring A+ Talent 6. Game-Changing Business Models 7. Go to Market Strategies 8. Getting Behind the Perfect Investor Pitch 9. Funding Strategies to go the Distance 10. Have You Got What It Takes? 11. Mastering Mutual Mentorship
  3. 3. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision Building an Enduring Company: Simplification Vision / Mission Value Prop People Execution Cultural Consistency Enduring Company Startup 3
  4. 4. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision Why?  Why are Vision, Mission, and Culture important to a startup? 4
  5. 5. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision Many, many reasons. Simplified:  Ideas are worth little to nothing without: • People to execute • Culture to select the right people and empower them • Vision to attract, retain and unify all stakeholders  Execution • Focus • Alignment • Empowerment Why? 5
  6. 6. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision Agenda: Vision / Mission Vision / Mission Value Prop People Execution Cultural Consistency Enduring Company Startup 6
  7. 7. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential “Give everyone the power to create and share ideas and information instantly without barriers.”
  8. 8. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision Vision: Impact 8
  9. 9. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision  Vision • How the market will evolve? • How will you will lead it? Vision: Development 9
  10. 10. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision Mission? 10
  11. 11. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision  4 M’s of Mission Statements • Memorable • Manageable • Measurable • Motivational Mission: Development 11
  12. 12. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential Kayak Mission “The Best Place to Plan and Book Travel”
  13. 13. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision Check: Vision or Hallucination? Visions and hallucinations look the same… ...until you try to realize them Try to tell the difference early BIG visions may not be much harder to achieve than smaller ones 13
  14. 14. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential The only difference between vision and hallucination is two letters: P.O. (Purchase Order)
  15. 15. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision Agenda: Culture Vision / Mission Value Prop People Execution Cultural Consistency Enduring Company Startup 15
  16. 16. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision What Is Culture? For the techies among you:  It’s like the Operating System for your Apps  e.g., the Platform to empower your People 16
  17. 17. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision Multi-faceted! Simplified:  It’s HOW you do business  The organizational embodiment of things like: • Personality • Style • Heart & Soul • Sub conscience & conscience What Is Culture? 17
  18. 18. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision Culture: Example Framework  Shared Values • Beliefs • Guiding Principles  Living • Leading • Modeling  Executing • Responsibility and Accountability • Success and Failure 18
  19. 19. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision Values • Team First • Customer Second • Revenue per Employee Third • Have fun. Engage people. • Get results. Output matters. • Be cool. Be kind, and honest. • Be efficient – in person, in email, and in code. 19
  20. 20. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision  Comes from YOU  Comes from the top  Is modeled CultureStartup Enduring Company Startup Secret! Culture: 20
  21. 21. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision  Comes from YOU  Comes from the top  Is modeled  Is valued by consistency Startup Secret! Culture: CultureStartup Enduring Company 21
  22. 22. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential Jeff Bezos and the “door desk,” which came to symbolize Amazon’s frugal culture.
  23. 23. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential Can Culture Have a Physical Manifestation?
  24. 24. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision Physical Manifestation OFFICE CAN RAVE DESKS CAN ROLL DJ CAN ROCK 24
  25. 25. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision 25
  26. 26. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision 26
  27. 27. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision 27
  28. 28. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision Can Culture Have a Physical Manifestation?  Yes! • Office layout  (open plan vs. cubes vs. offices) • Founders wall • Mascots • Etc.  … think about what else represents your culture 28
  29. 29. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential Linking Culture & Execution DOING THE RIGHT THING VS. THE EASY OR OBVIOUS THING
  30. 30. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential FOCUS ON CUSTOMER SERVICE
  31. 31. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential DISASTERS HAPPEN!
  32. 32. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential New York, 9/11 => “the one way rental” (Enterprise provided a series of one-way rentals for those affected by 9/11) FOCUS ON CUSTOMER SERVICE
  33. 33. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision Culture as a touchstone  Fall back to it when there is no obvious • Answer • Direction • Priority  Knowing what the RIGHT thing to do is… 33
  34. 34. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision Strong Cultures  Strong Cultures are values & principals people can:  RELATE to • Personalize • Internalize  ENGAGE in • Act on NOT too abstract 34
  35. 35. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential Linking Culture & Execution
  36. 36. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential Vision, Mission & DNA 36
  37. 37. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision The System: Shared Vision to Win! Leadership Principles Company Values Company Strategy Company Operating Plan Unit Operating Plan Execution Measurement Execution Results Unit Process
  38. 38. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision Vision: Breakthrough endpoint security that's strong, simple, fast & affordable Mission: To create a more secure world through superior protection that can be adopted by any organization to stop modern sophisticated attackers 38
  39. 39. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision Our DNA • Inspire loyalty - We’re passionate about understanding our customers needs so that they achieve their goals. We’re easy to work with and we always have their back. • Play to win - We set ambitious goals and believe in them. We make and meet commitments, take ownership, and focus on what’s important. • Step up - We take charge of challenges and never blindly accept the status quo. • Get the facts - We drive decisions with data as our guide and course correct when we need to. • Be true - We tell it like it is, constructively, with a priority on listening. We earn each other’s trust and respect every day and always act with integrity. • Have fun - We attract exceptional people with a sense of humor who revel in the work they do
  40. 40. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision Comm-you-nication 40
  41. 41. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision Communication as an Enabler  Communication is the lifeblood of your startup • Don’t assume it, even when you’re small  How do you communicate? • Inside and outside (customers, partners, suppliers)  Formal / informal, cadence? • Water cooler, Standup Scrums, Town Hall • Meet ups, Customer Advisory Board, User groups etc. 41
  42. 42. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision Recognition & Rewards Reinforce Culture  Form, Substance Style • Form  What does it reinforce? • e.g., Who comes to sales “club”?  If only sales people, what does this say about the rest of the org? • Substance  Alternatives to Stock / Money? • Customize to the recipient  e.g., Management take a day to do community work of their choice • Recognition, Acknowledgement can be powerful • Style  Management and / or peer rewards?  Public or privately given? 42
  43. 43. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision Culture  Define it early, authentically, thoughtfully so it can endure • Try to find things to live by, model  Don’t Pay Lip Service • Should be consistent  Even when pivoting your business • e.g., Making acquisitions  It’s a good test for whether the acquisition is a fit…  Walk the talk • Defined by YOU, so lead by example 43
  44. 44. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential “EVERYTHING [IN OUR STRATEGY] OUR COMPETITORS COULD COPY TOMORROW, BUT THEY CAN’T COPY THE CULTURE – AND THEY KNOW IT!” Herb Kelleher, Co-founder Southwest Airlines
  45. 45. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision Do it Right and You Can Build… An Enduring Company! Vision / Mission Value Prop People Execution Cultural Consistency Enduring Company Startup 45
  46. 46. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidentialstartupsecrets.comCulture, Mission, and Vision Company Formation Agenda: “Foundations for Building an Enduring Company”  Part I (here) • Vision • Mission • Culture  Part II (on startupsecrets.com) • People  Hiring – we do a deeper dive in this class  Team Building 46
  47. 47. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential info@startupsecrets.com
  48. 48. Proprietary and ConfidentialProprietary and ConfidentialProprietary and ConfidentialProprietary and Confidential Culture, Vision, and Mission startupsecrets.com

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