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Kyle Henderson, CEO YouEye, Presented at Startup Product Talks SF Meetup May 8, 2013


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Kyle Henderson of YouEye presented techniques for integrating rapid testing with real users into your product development process.
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Startup Product, a movement for product excellence through cross-discipline collaboration and holistic product perspective.

Startup Product welcomes everyone passionate about product excellence, regardless of title, industry, or stage of growth, to come together to share, learn and talk about what it really takes to produce products that people love and how to build sustainable businesses and revenue streams based on product excellence.

Everyone is encouraged to contribute their point of view, workshop their product dilemma, share their lessons learned in the process of shepherding products from idea to inception to build to launch and beyond. We need a place where all perspectives and orientations of what the product requires are welcome. Everyone who sheds light on specific areas that are essential to product excellence are welcome to present and contribute to the conversation.

There is a lifecycle that every product, startup, idea and project passes through to be realized. Focusing on where the product is in its lifecycle enables a conversation that brings us all together on what will serve the product most to arrive at product/market fit, sustain growth and generate revenue streams.

We welcome people from all disciplines and stages of product evolution:

UX professionals
Founders, funders, CEOs
Software developers
Product Marketers, Agile Marketers, Growth Hackers
Product managers
Community managers
Customer Support & Service
Content strategists
Business Analysts
Project managers
And anyone who loves to talk and think about products!

Come share what you've learned and learn from others about the art AND discipline of all the facets involved in the process of breathing life into a product, managing actionable goals and producing scalable businesses...

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Kyle Henderson, CEO YouEye, Presented at Startup Product Talks SF Meetup May 8, 2013

  1. 1. What is Agile Research?Market and behavioral research thatworks within Agile development.Prep   Requirements   Design   Development   Tes4ng   Release  
  2. 2. How can this be done?Prep   Requirements   Design   Development   Tes4ng   Release  Interviews,  Surveys,  User  Tests  Compe4tor  Reconnaissance    Codeless  Prototyping  Reac4on  Group  Experience  Tes4ng  
  3. 3. Interviews, Surveys, User TestsUtilize current users to gatherfeedback on the good and bad.GROW  FEEDBACK  PANEL  Prep   Requirements   Design   Development   Tes4ng   Release  COLLECT  FEEDBACK  
  4. 4. Competitor ReconnaissancePrep   Requirements   Design   Development   Tes4ng   Release  Once you have a feature or fix idea,see how your competitors do it.USER  TESTING  TRACK  COMPETITORS  
  5. 5. Codeless PrototypesPrep   Requirements   Design   Development   Tes4ng   Release  With requirements gathered, take adesigner’s work and test it each day.WIREFRAMING   HIGH  FIDEILITY     INTERACTION  DESIGN  
  6. 6. Reaction GroupPrep   Requirements   Design   Development   Tes4ng   Release  Using a group of trusted customersor peers, collect feedback on QA.COMMENT  COLLECTION   USER  TESTING  
  7. 7. Experience TestingPrep   Requirements   Design   Development   Tes4ng   Release  Using target demographics oractual customers do final testing.USER  TESTING  
  8. 8. Cycle is complete!Prep   Requirements   Design   Development   Tes4ng   Release  Interviews,  Surveys,  User  Tests  Compe4tor  Reconnaissance    Codeless  Prototyping  Reac4on  Group  Experience  Tes4ng