Designing for Everyone.The craft of picking or killing a concept.                                             @mikisetlur
Business   Users   Partners
Business           Acquisition           Retention           Engagement           Revenue
UsersAcquisition           BeingRetention             FasterEngagement            Better                      HappierRevenue
Comedians          TeachersBeingFaster    MusiciansBetterHappier          Office workers          Politicians          Trav...
Partners           Acquisition           Retention           Engagement           Revenue
an Feb Mar Apr May Jun Jul Aug Sep Oct Nov   Dec
?
Engagement?             Revenue?          Acquisition.            Retention?           WriteFind something easier.   View ...
Product MetricsUser Tests & FeedbackPartner FeedbackDevelopment Estimates &Technical Constraints
Business   Users   Partners
Discuss.           @mikisetlur           Illustrations taken from           http://iotacons.blogspot.com/
Designing for Everyone: The Craft of Picking or Killing a Concept - Miki Setlur
Designing for Everyone: The Craft of Picking or Killing a Concept - Miki Setlur
Designing for Everyone: The Craft of Picking or Killing a Concept - Miki Setlur
Designing for Everyone: The Craft of Picking or Killing a Concept - Miki Setlur
Designing for Everyone: The Craft of Picking or Killing a Concept - Miki Setlur
Designing for Everyone: The Craft of Picking or Killing a Concept - Miki Setlur
Designing for Everyone: The Craft of Picking or Killing a Concept - Miki Setlur
Designing for Everyone: The Craft of Picking or Killing a Concept - Miki Setlur
Designing for Everyone: The Craft of Picking or Killing a Concept - Miki Setlur
Designing for Everyone: The Craft of Picking or Killing a Concept - Miki Setlur
Designing for Everyone: The Craft of Picking or Killing a Concept - Miki Setlur
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Designing for Everyone: The Craft of Picking or Killing a Concept - Miki Setlur

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Miki Setlur, product designer at Evernote, explains how to design for everyone while knowing which types of people you are making happy or less happy.

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Designing for Everyone: The Craft of Picking or Killing a Concept - Miki Setlur

  1. 1. Designing for Everyone.The craft of picking or killing a concept. @mikisetlur
  2. 2. Business Users Partners
  3. 3. Business Acquisition Retention Engagement Revenue
  4. 4. UsersAcquisition BeingRetention FasterEngagement Better HappierRevenue
  5. 5. Comedians TeachersBeingFaster MusiciansBetterHappier Office workers Politicians Travelers
  6. 6. Partners Acquisition Retention Engagement Revenue
  7. 7. an Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
  8. 8. ?
  9. 9. Engagement? Revenue? Acquisition. Retention? WriteFind something easier. View content better. Share faster. 111week. 1 hour. month. year.
  10. 10. Product MetricsUser Tests & FeedbackPartner FeedbackDevelopment Estimates &Technical Constraints
  11. 11. Business Users Partners
  12. 12. Discuss. @mikisetlur Illustrations taken from http://iotacons.blogspot.com/

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