Presentation At Startup Product Talks at Marketo in San Mateo on May 15, 2013
Too often companies spend a lot of time fixated on perfecting their prototype. After putting in a lot of effort to build it, they launch, but are left wondering why users aren't using their product! In this talk I'll cover the two most critical steps companies overlook, which can save them from wasted efforts and lead them to a successful launch.
About Poornima Vijavashanker
Poornima Vijayashanker graduated from Duke University with degrees in Electrical and Computer Engineering and Computer Science. After graduating she headed out to Silicon Valley, where she first worked for Synopsys as an R&D Engineer, and started working towards a Masters in CS at Stanford. She left her Masters to join Mint.com in 2006 as the second employee, and stayed until its Intuit Acquisition for $170M in late 2009. After a 6 year yoga practice, in January 2010, she left Mint.com to start BizeeBee.com. BizeeBee was inspired by a Poornima's passion for yoga, and wanting to help fitness studios and instructors across the world leverage technology to make it easier to run their businesses. She is currently BizeeBee's CEO and Founder. Aside from being a coder, entrepreneur, speaker, startup advisor, and mentor to junior engineers, Poornima is the founder of Femgineer.com, an avid traveler, foodie, and a competitive Bikram yogini.
Startup Product is a movement for product excellence through cross-discipline collaboration and holistic product perspective. There is a lifecycle that every product, startup, idea and project passes through to be realized. Focusing on where the product is in its lifecycle enables a conversation that brings us all together on what will serve the product most to arrive at product/market fit, sustain growth and generate revenue streams.
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