10 Tips to
Creating the
Perfect
Cover Letter

1 Personalise: Find the name of the hiring manager
either from the job advert itself, the company website
or LinkedIn so you can address your letter to a specific
person.

2
Don’t Be Generic: Don’t use the same cover letter
for every job you apply for.. Writing a letter specific to
the position you are applying for shows you have a
real interest in the position and the company.

3 Be Positive: Avoid phrases like “I know you probably
get many better qualified people applying for this
position…” Sell the experience you do have, don’t
highlight what you don’t have.

4 Real-life Examples: Give concrete examples of
skills you have and work you have done. Don’t just say
you’re a quick learner and leave it at that; the
employer what’s to see proof of situations when you
were a quick learner

5 Something New: The cover letter is where you can
talk about things you can’t put on your CV so make the
most of the opportunity to show your personality and
highlight your skills.

6 What Can You Do For Them? Avoid saying why
the company should employ you and what they can do
for you; instead say what you can do for them and how
you can benefit their company.

7 Background Knowledge: Read the company’s
blog, check out their social media and find news
reports on them to get most up to date information
about what they are involved in. Mention what you
have read in your cover letter.

8 Keep it Brief: Make sure your cover letter is no
longer than one page; short and sweet is best. Don’t
use long-winded sentences and over formal language
but also don’t be too informal and definitely never use
emoticons.

9 Proofread! Always check for spelling and grammar
mistakes before you send. If writing is not your strong
point, make sure you get someone to proofread your
cover letter first.

10 Say Thank You: Always conclude your cover letter by
thanking the employer for taking the time to consider
your application.

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