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2015 Japan Bootcamp Seminar - Introduction to Japanese Market

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Introduction to Japanese Market by Takahiro Shoji from DG Incubation. @ 2015 Japan Bootcamp Seminar

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2015 Japan Bootcamp Seminar - Introduction to Japanese Market

  1. 1. JP-Market
  2. 2. Population Demographics(2012) 38MM/127MM
  3. 3. Smartphone Penetration (April,2014) 27MM/38MM
  4. 4. CAP Funnel 120MM >> 38MM >>28MM
  5. 5. CAP Funnel 28MM Teenager 5MM Male 2.5MM Female 2.5MM Business 21MM Female 7.5MM (16~30) ?? ?? ??
  6. 6. OS Share Reference : http://ascii.jp/elem/000/001/045/1045551/index-2.html
  7. 7. Reference : http://www.m2ri.jp/newsreleases/main.php?id=010120150617500 MVNO
  8. 8. July 2008, iPhone3 October 2011, iPhone4S September 2013, iPhone5S/5C Careers
  9. 9. iOS 2years contract with huge discount
  10. 10. iOS
  11. 11. iOS
  12. 12. iOS users doesn’t have royalty for careers. They care about cash back and subscription plans. iOS
  13. 13. SNS Service Penetration http://gaiax-socialmedialab.jp/socialmedia/294 http://gaiax-socialmedialab.jp/socialmedia/368 http://www.hivelocity.co.jp/blog/27329 24MM? 20M ~23.1M? 1M…
  14. 14. http://web-tan.forum.impressrd.jp/e/2013/08/23/15880 52M? SNS Service Penetration
  15. 15. Takahiro Shoji takahiro-shoji@garage.co.jp

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