SlideShare a Scribd company logo

Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)

Dealmaker Media
Dealmaker MediaCEO at Dealmaker Media
•
•
TechnologyBusiness

Startup Metrics presentation for Startonomics.com conference (San Francisco, Oct 2008) by Dave McClure, 500 Hats.

Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)

•
•
Dealmaker Media
Dealmaker MediaCEO at Dealmaker Media
TechnologyBusiness

Startup Metrics presentation for Startonomics.com conference (San Francisco, Oct 2008) by Dave McClure, 500 Hats.

Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)

1 of 58
Startup Metrics for Pirates AARRR! Dave McClure, Master of 500 Hats http://500hats.typepad.com/ http://www.500hats.com/ http://slideshare.net/dmc500hats/
AAARR genda ,[object Object],[object Object],[object Object],[object Object],[object Object],* with some gusto, please
Web 2.0: What’s So Special? ,[object Object],[object Object],[object Object],[object Object],[object Object],* up until 2 weeks ago, anyway.
Just Gimme the GOOD Metrics. Users, Pages, Clicks, Emails, $$$...? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],the good stuff.
Passion vs. Precision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AARRR!: 5-Step Startup Metrics Model Website.com R evenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, ECommerce A CQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains R etention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds

Recommended

Eric Ries - The Lean Startup - Google Tech Talk
Eric Ries - The Lean Startup - Google Tech TalkEric Ries - The Lean Startup - Google Tech Talk
Eric Ries - The Lean Startup - Google Tech TalkEric Ries
 
Building a B2B Marketing Flywheel
Building a B2B Marketing FlywheelBuilding a B2B Marketing Flywheel
Building a B2B Marketing FlywheelTodd Ebert
 
A High Growth SaaS Playbook - 12 Metrics to Drive Success
A High Growth SaaS Playbook - 12 Metrics to Drive SuccessA High Growth SaaS Playbook - 12 Metrics to Drive Success
A High Growth SaaS Playbook - 12 Metrics to Drive SuccessSaaStock
 
Front Series B Deck
Front Series B DeckFront Series B Deck
Front Series B DeckMathilde Collin
 
Lean Analytics Cycle
Lean Analytics CycleLean Analytics Cycle
Lean Analytics CycleHiten Shah
 
Startup Metrics for Pirates (SF, Jan 2010)
Startup Metrics for Pirates (SF, Jan 2010)Startup Metrics for Pirates (SF, Jan 2010)
Startup Metrics for Pirates (SF, Jan 2010)Dave McClure
 
Startup Metrics for Pirates (Nov 2012)
Startup Metrics for Pirates (Nov 2012)Startup Metrics for Pirates (Nov 2012)
Startup Metrics for Pirates (Nov 2012)Dave McClure
 
Seo strategy guide 2019
Seo strategy guide 2019Seo strategy guide 2019
Seo strategy guide 2019Sanjay Patwal
 

More Related Content

What's hot

Startup Metrics for Pirates (SeedCamp 2008)
Startup Metrics for Pirates (SeedCamp 2008)Startup Metrics for Pirates (SeedCamp 2008)
Startup Metrics for Pirates (SeedCamp 2008)Dave McClure
 
Mattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckMattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckDanielle Morrill
 
Minimum Desirable Product
Minimum Desirable ProductMinimum Desirable Product
Minimum Desirable ProductAndrew Chen
 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsBuffer
 
Optimize Your Funnel By Getting Inside Your Buyer's Head
Optimize Your Funnel By Getting Inside Your Buyer's HeadOptimize Your Funnel By Getting Inside Your Buyer's Head
Optimize Your Funnel By Getting Inside Your Buyer's HeadDavid Skok
 
235629204 snapchat-business-deck
235629204 snapchat-business-deck235629204 snapchat-business-deck
235629204 snapchat-business-deckYan Rozovsky
 
Bill Gross CEO of Idealab
Bill Gross CEO of IdealabBill Gross CEO of Idealab
Bill Gross CEO of IdealabVator
 
10 Challenges for Emerging Market Startup Ecosystems
10 Challenges for Emerging Market Startup Ecosystems10 Challenges for Emerging Market Startup Ecosystems
10 Challenges for Emerging Market Startup EcosystemsDave McClure
 
Tinder Pitch Deck
Tinder Pitch DeckTinder Pitch Deck
Tinder Pitch DeckRyan Gum
 
I Want My MVP (Digital Project Management Summit 2014)
I Want My MVP (Digital Project Management Summit 2014)I Want My MVP (Digital Project Management Summit 2014)
I Want My MVP (Digital Project Management Summit 2014)Anthony Armendariz
 
Product Experimentation | Forming Strong Experiment Hypotheses
Product Experimentation | Forming Strong Experiment HypothesesProduct Experimentation | Forming Strong Experiment Hypotheses
Product Experimentation | Forming Strong Experiment HypothesesOptimizely
 
Understanding Lean Analytics (and how analytics helps businesses win)
Understanding Lean Analytics (and how analytics helps businesses win)Understanding Lean Analytics (and how analytics helps businesses win)
Understanding Lean Analytics (and how analytics helps businesses win)Lean Analytics
 
Building a Repeatable, Scalable & Profitable Growth Process
Building a Repeatable, Scalable & Profitable Growth ProcessBuilding a Repeatable, Scalable & Profitable Growth Process
Building a Repeatable, Scalable & Profitable Growth ProcessDavid Skok
 
AppVirality.com - Investor Pitch Deck
AppVirality.com - Investor Pitch DeckAppVirality.com - Investor Pitch Deck
AppVirality.com - Investor Pitch DeckLaxman Papineni
 
Launchrock Pitch Deck
Launchrock Pitch DeckLaunchrock Pitch Deck
Launchrock Pitch Deckstartuphome
 
Startup Metrics 4 Pirates (Brazil, April 2011)
Startup Metrics 4 Pirates (Brazil, April 2011)Startup Metrics 4 Pirates (Brazil, April 2011)
Startup Metrics 4 Pirates (Brazil, April 2011)Dave McClure
 
Zero to 100 - Part 1: Intro + First Section
Zero to 100 - Part 1: Intro + First SectionZero to 100 - Part 1: Intro + First Section
Zero to 100 - Part 1: Intro + First SectionDavid Skok
 

What's hot (20)

Startup Metrics for Pirates (SeedCamp 2008)
Startup Metrics for Pirates (SeedCamp 2008)Startup Metrics for Pirates (SeedCamp 2008)
Startup Metrics for Pirates (SeedCamp 2008)
 
Mattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckMattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A Deck
 
Minimum Desirable Product
Minimum Desirable ProductMinimum Desirable Product
Minimum Desirable Product
 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollars
 
Optimize Your Funnel By Getting Inside Your Buyer's Head
Optimize Your Funnel By Getting Inside Your Buyer's HeadOptimize Your Funnel By Getting Inside Your Buyer's Head
Optimize Your Funnel By Getting Inside Your Buyer's Head
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
 
235629204 snapchat-business-deck
235629204 snapchat-business-deck235629204 snapchat-business-deck
235629204 snapchat-business-deck
 
Bill Gross CEO of Idealab
Bill Gross CEO of IdealabBill Gross CEO of Idealab
Bill Gross CEO of Idealab
 
10 Challenges for Emerging Market Startup Ecosystems
10 Challenges for Emerging Market Startup Ecosystems10 Challenges for Emerging Market Startup Ecosystems
10 Challenges for Emerging Market Startup Ecosystems
 
Tinder Pitch Deck
Tinder Pitch DeckTinder Pitch Deck
Tinder Pitch Deck
 
I Want My MVP (Digital Project Management Summit 2014)
I Want My MVP (Digital Project Management Summit 2014)I Want My MVP (Digital Project Management Summit 2014)
I Want My MVP (Digital Project Management Summit 2014)
 
Kibin
Kibin Kibin
Kibin
 
Product Experimentation | Forming Strong Experiment Hypotheses
Product Experimentation | Forming Strong Experiment HypothesesProduct Experimentation | Forming Strong Experiment Hypotheses
Product Experimentation | Forming Strong Experiment Hypotheses
 
Understanding Lean Analytics (and how analytics helps businesses win)
Understanding Lean Analytics (and how analytics helps businesses win)Understanding Lean Analytics (and how analytics helps businesses win)
Understanding Lean Analytics (and how analytics helps businesses win)
 
Building a Repeatable, Scalable & Profitable Growth Process
Building a Repeatable, Scalable & Profitable Growth ProcessBuilding a Repeatable, Scalable & Profitable Growth Process
Building a Repeatable, Scalable & Profitable Growth Process
 
AppVirality.com - Investor Pitch Deck
AppVirality.com - Investor Pitch DeckAppVirality.com - Investor Pitch Deck
AppVirality.com - Investor Pitch Deck
 
Launchrock Pitch Deck
Launchrock Pitch DeckLaunchrock Pitch Deck
Launchrock Pitch Deck
 
Lean Startup
Lean StartupLean Startup
Lean Startup
 
Startup Metrics 4 Pirates (Brazil, April 2011)
Startup Metrics 4 Pirates (Brazil, April 2011)Startup Metrics 4 Pirates (Brazil, April 2011)
Startup Metrics 4 Pirates (Brazil, April 2011)
 
Zero to 100 - Part 1: Intro + First Section
Zero to 100 - Part 1: Intro + First SectionZero to 100 - Part 1: Intro + First Section
Zero to 100 - Part 1: Intro + First Section
 

Similar to Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)

Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)Dave McClure
 
Startup Metrics for Pirates (FOWA/Miami, Feb 2009)
Startup Metrics for Pirates (FOWA/Miami, Feb 2009)Startup Metrics for Pirates (FOWA/Miami, Feb 2009)
Startup Metrics for Pirates (FOWA/Miami, Feb 2009)Dave McClure
 
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)Dave McClure
 
Silicon Valley 2.0: The Startup Metrics Revolution (Tokyo, December 2008)
Silicon Valley 2.0: The Startup Metrics Revolution (Tokyo, December 2008)Silicon Valley 2.0: The Startup Metrics Revolution (Tokyo, December 2008)
Silicon Valley 2.0: The Startup Metrics Revolution (Tokyo, December 2008)Dave McClure
 
Startup Metrics for Pirates (Startonomics Beijing, June 2009)
Startup Metrics for Pirates (Startonomics Beijing, June 2009)Startup Metrics for Pirates (Startonomics Beijing, June 2009)
Startup Metrics for Pirates (Startonomics Beijing, June 2009)Dave McClure
 
Numbers not Napkins: Simple Startup Metrics
Numbers not Napkins: Simple Startup MetricsNumbers not Napkins: Simple Startup Metrics
Numbers not Napkins: Simple Startup MetricsDave McClure
 
Startup Metrics for Pirates (Foo Camp 2008)
Startup Metrics for Pirates (Foo Camp 2008)Startup Metrics for Pirates (Foo Camp 2008)
Startup Metrics for Pirates (Foo Camp 2008)Dave McClure
 
Startup Metrics 4 Pirates (May 2010)
Startup Metrics 4 Pirates (May 2010)Startup Metrics 4 Pirates (May 2010)
Startup Metrics 4 Pirates (May 2010)Dave McClure
 
Marketing Metrics 4 Pirates (July 2010)
Marketing Metrics 4 Pirates (July 2010)Marketing Metrics 4 Pirates (July 2010)
Marketing Metrics 4 Pirates (July 2010)Dave McClure
 
Startupmetrics 4 Pirates (Haas April, 2010)
Startupmetrics 4 Pirates (Haas April, 2010)Startupmetrics 4 Pirates (Haas April, 2010)
Startupmetrics 4 Pirates (Haas April, 2010)Dave McClure
 
Startup Metrics for Pirates (March 2009)
Startup Metrics for Pirates (March 2009)Startup Metrics for Pirates (March 2009)
Startup Metrics for Pirates (March 2009)Dave McClure
 
Startup Metrics for Pirates (Twiistup, Jan 2010)
Startup Metrics for Pirates (Twiistup, Jan 2010)Startup Metrics for Pirates (Twiistup, Jan 2010)
Startup Metrics for Pirates (Twiistup, Jan 2010)Dave McClure
 
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)Dave McClure
 
Startup Metrics for Pirates (Aug 2010)
Startup Metrics for Pirates (Aug 2010)Startup Metrics for Pirates (Aug 2010)
Startup Metrics for Pirates (Aug 2010)Dave McClure
 
Startup Metrics 4 Pirates (July 2010)
Startup Metrics 4 Pirates (July 2010)Startup Metrics 4 Pirates (July 2010)
Startup Metrics 4 Pirates (July 2010)Dave McClure
 
Startup Metrics for Pirates (Chicago, Aug 2010)
Startup Metrics for Pirates (Chicago, Aug 2010)Startup Metrics for Pirates (Chicago, Aug 2010)
Startup Metrics for Pirates (Chicago, Aug 2010)Dave McClure
 
Startup Metrics for Pirates (Nov 2010)
Startup Metrics for Pirates (Nov 2010)Startup Metrics for Pirates (Nov 2010)
Startup Metrics for Pirates (Nov 2010)Dave McClure
 
Startup Metrics 4 Pirates (Montreal, May 2010)
Startup Metrics 4 Pirates (Montreal, May 2010)Startup Metrics 4 Pirates (Montreal, May 2010)
Startup Metrics 4 Pirates (Montreal, May 2010)Dave McClure
 
Startup Metrics for Pirates (Sept 2010, Vancouver)
Startup Metrics for Pirates (Sept 2010, Vancouver)Startup Metrics for Pirates (Sept 2010, Vancouver)
Startup Metrics for Pirates (Sept 2010, Vancouver)Dave McClure
 
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)Dan Olsen
 

Similar to Startup Metrics for Pirates: AARRR! (Startonomics SF 2008) (20)

Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
 
Startup Metrics for Pirates (FOWA/Miami, Feb 2009)
Startup Metrics for Pirates (FOWA/Miami, Feb 2009)Startup Metrics for Pirates (FOWA/Miami, Feb 2009)
Startup Metrics for Pirates (FOWA/Miami, Feb 2009)
 
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
 
Silicon Valley 2.0: The Startup Metrics Revolution (Tokyo, December 2008)
Silicon Valley 2.0: The Startup Metrics Revolution (Tokyo, December 2008)Silicon Valley 2.0: The Startup Metrics Revolution (Tokyo, December 2008)
Silicon Valley 2.0: The Startup Metrics Revolution (Tokyo, December 2008)
 
Startup Metrics for Pirates (Startonomics Beijing, June 2009)
Startup Metrics for Pirates (Startonomics Beijing, June 2009)Startup Metrics for Pirates (Startonomics Beijing, June 2009)
Startup Metrics for Pirates (Startonomics Beijing, June 2009)
 
Numbers not Napkins: Simple Startup Metrics
Numbers not Napkins: Simple Startup MetricsNumbers not Napkins: Simple Startup Metrics
Numbers not Napkins: Simple Startup Metrics
 
Startup Metrics for Pirates (Foo Camp 2008)
Startup Metrics for Pirates (Foo Camp 2008)Startup Metrics for Pirates (Foo Camp 2008)
Startup Metrics for Pirates (Foo Camp 2008)
 
Startup Metrics 4 Pirates (May 2010)
Startup Metrics 4 Pirates (May 2010)Startup Metrics 4 Pirates (May 2010)
Startup Metrics 4 Pirates (May 2010)
 
Marketing Metrics 4 Pirates (July 2010)
Marketing Metrics 4 Pirates (July 2010)Marketing Metrics 4 Pirates (July 2010)
Marketing Metrics 4 Pirates (July 2010)
 
Startupmetrics 4 Pirates (Haas April, 2010)
Startupmetrics 4 Pirates (Haas April, 2010)Startupmetrics 4 Pirates (Haas April, 2010)
Startupmetrics 4 Pirates (Haas April, 2010)
 
Startup Metrics for Pirates (March 2009)
Startup Metrics for Pirates (March 2009)Startup Metrics for Pirates (March 2009)
Startup Metrics for Pirates (March 2009)
 
Startup Metrics for Pirates (Twiistup, Jan 2010)
Startup Metrics for Pirates (Twiistup, Jan 2010)Startup Metrics for Pirates (Twiistup, Jan 2010)
Startup Metrics for Pirates (Twiistup, Jan 2010)
 
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)
 
Startup Metrics for Pirates (Aug 2010)
Startup Metrics for Pirates (Aug 2010)Startup Metrics for Pirates (Aug 2010)
Startup Metrics for Pirates (Aug 2010)
 
Startup Metrics 4 Pirates (July 2010)
Startup Metrics 4 Pirates (July 2010)Startup Metrics 4 Pirates (July 2010)
Startup Metrics 4 Pirates (July 2010)
 
Startup Metrics for Pirates (Chicago, Aug 2010)
Startup Metrics for Pirates (Chicago, Aug 2010)Startup Metrics for Pirates (Chicago, Aug 2010)
Startup Metrics for Pirates (Chicago, Aug 2010)
 
Startup Metrics for Pirates (Nov 2010)
Startup Metrics for Pirates (Nov 2010)Startup Metrics for Pirates (Nov 2010)
Startup Metrics for Pirates (Nov 2010)
 
Startup Metrics 4 Pirates (Montreal, May 2010)
Startup Metrics 4 Pirates (Montreal, May 2010)Startup Metrics 4 Pirates (Montreal, May 2010)
Startup Metrics 4 Pirates (Montreal, May 2010)
 
Startup Metrics for Pirates (Sept 2010, Vancouver)
Startup Metrics for Pirates (Sept 2010, Vancouver)Startup Metrics for Pirates (Sept 2010, Vancouver)
Startup Metrics for Pirates (Sept 2010, Vancouver)
 
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)
 

More from Dealmaker Media

Dan Gould Startonomics LA
Dan Gould Startonomics LADan Gould Startonomics LA
Dan Gould Startonomics LADealmaker Media
 
Peter Pham Startonomics LA
Peter Pham Startonomics LAPeter Pham Startonomics LA
Peter Pham Startonomics LADealmaker Media
 
Frank Addante Startonomics LA
Frank Addante Startonomics LAFrank Addante Startonomics LA
Frank Addante Startonomics LADealmaker Media
 
Jim Benedetto Startonomics LA
Jim Benedetto Startonomics LAJim Benedetto Startonomics LA
Jim Benedetto Startonomics LADealmaker Media
 
Mike Jones Startonomics LA
Mike Jones Startonomics LAMike Jones Startonomics LA
Mike Jones Startonomics LADealmaker Media
 
Neil Patel Startonomics LA
Neil Patel Startonomics LANeil Patel Startonomics LA
Neil Patel Startonomics LADealmaker Media
 
Mark Jeffrey Startonomics LA
Mark Jeffrey Startonomics LAMark Jeffrey Startonomics LA
Mark Jeffrey Startonomics LADealmaker Media
 
Startonomics09 Ted Rheingold
Startonomics09 Ted RheingoldStartonomics09 Ted Rheingold
Startonomics09 Ted RheingoldDealmaker Media
 
Sean Percival - Social Media is Dead, Long Live Social Media at Startonomics LA
Sean Percival - Social Media is Dead, Long Live Social Media at Startonomics LASean Percival - Social Media is Dead, Long Live Social Media at Startonomics LA
Sean Percival - Social Media is Dead, Long Live Social Media at Startonomics LADealmaker Media
 
Customer Service is the New Marketing (Thor Muller, Startonomics SF 2008)
Customer Service is the New Marketing (Thor Muller, Startonomics SF 2008)Customer Service is the New Marketing (Thor Muller, Startonomics SF 2008)
Customer Service is the New Marketing (Thor Muller, Startonomics SF 2008)Dealmaker Media
 
Social Media & Word of Mouth Marketing for Startups (Muhammad Saleem, Starton...
Social Media & Word of Mouth Marketing for Startups (Muhammad Saleem, Starton...Social Media & Word of Mouth Marketing for Startups (Muhammad Saleem, Starton...
Social Media & Word of Mouth Marketing for Startups (Muhammad Saleem, Starton...Dealmaker Media
 
Sit Stay Click! Making Users Beg for More (Ted Rheingold, Startonomics SF 2008)
Sit Stay Click! Making Users Beg for More (Ted Rheingold, Startonomics SF 2008)Sit Stay Click! Making Users Beg for More (Ted Rheingold, Startonomics SF 2008)
Sit Stay Click! Making Users Beg for More (Ted Rheingold, Startonomics SF 2008)Dealmaker Media
 
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & ...
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & ...Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & ...
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & ...Dealmaker Media
 
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...Dealmaker Media
 
Scalability for Startups (Frank Mashraqi, Startonomics SF 2008)
Scalability for Startups (Frank Mashraqi, Startonomics SF 2008)Scalability for Startups (Frank Mashraqi, Startonomics SF 2008)
Scalability for Startups (Frank Mashraqi, Startonomics SF 2008)Dealmaker Media
 
Startonomics: Simple, Actionable Metrics for Startup Success
Startonomics: Simple, Actionable Metrics for Startup SuccessStartonomics: Simple, Actionable Metrics for Startup Success
Startonomics: Simple, Actionable Metrics for Startup SuccessDealmaker Media
 
Arch Viral: Creating Social Apps for Social Platforms (Lance Tokuda, Startono...
Arch Viral: Creating Social Apps for Social Platforms (Lance Tokuda, Startono...Arch Viral: Creating Social Apps for Social Platforms (Lance Tokuda, Startono...
Arch Viral: Creating Social Apps for Social Platforms (Lance Tokuda, Startono...Dealmaker Media
 
Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)
Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)
Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)Dealmaker Media
 

More from Dealmaker Media (19)

Dan Gould Startonomics LA
Dan Gould Startonomics LADan Gould Startonomics LA
Dan Gould Startonomics LA
 
Peter Pham Startonomics LA
Peter Pham Startonomics LAPeter Pham Startonomics LA
Peter Pham Startonomics LA
 
Startonmics Overview
Startonmics OverviewStartonmics Overview
Startonmics Overview
 
Frank Addante Startonomics LA
Frank Addante Startonomics LAFrank Addante Startonomics LA
Frank Addante Startonomics LA
 
Jim Benedetto Startonomics LA
Jim Benedetto Startonomics LAJim Benedetto Startonomics LA
Jim Benedetto Startonomics LA
 
Mike Jones Startonomics LA
Mike Jones Startonomics LAMike Jones Startonomics LA
Mike Jones Startonomics LA
 
Neil Patel Startonomics LA
Neil Patel Startonomics LANeil Patel Startonomics LA
Neil Patel Startonomics LA
 
Mark Jeffrey Startonomics LA
Mark Jeffrey Startonomics LAMark Jeffrey Startonomics LA
Mark Jeffrey Startonomics LA
 
Startonomics09 Ted Rheingold
Startonomics09 Ted RheingoldStartonomics09 Ted Rheingold
Startonomics09 Ted Rheingold
 
Sean Percival - Social Media is Dead, Long Live Social Media at Startonomics LA
Sean Percival - Social Media is Dead, Long Live Social Media at Startonomics LASean Percival - Social Media is Dead, Long Live Social Media at Startonomics LA
Sean Percival - Social Media is Dead, Long Live Social Media at Startonomics LA
 
Customer Service is the New Marketing (Thor Muller, Startonomics SF 2008)
Customer Service is the New Marketing (Thor Muller, Startonomics SF 2008)Customer Service is the New Marketing (Thor Muller, Startonomics SF 2008)
Customer Service is the New Marketing (Thor Muller, Startonomics SF 2008)
 
Social Media & Word of Mouth Marketing for Startups (Muhammad Saleem, Starton...
Social Media & Word of Mouth Marketing for Startups (Muhammad Saleem, Starton...Social Media & Word of Mouth Marketing for Startups (Muhammad Saleem, Starton...
Social Media & Word of Mouth Marketing for Startups (Muhammad Saleem, Starton...
 
Sit Stay Click! Making Users Beg for More (Ted Rheingold, Startonomics SF 2008)
Sit Stay Click! Making Users Beg for More (Ted Rheingold, Startonomics SF 2008)Sit Stay Click! Making Users Beg for More (Ted Rheingold, Startonomics SF 2008)
Sit Stay Click! Making Users Beg for More (Ted Rheingold, Startonomics SF 2008)
 
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & ...
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & ...Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & ...
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & ...
 
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...
 
Scalability for Startups (Frank Mashraqi, Startonomics SF 2008)
Scalability for Startups (Frank Mashraqi, Startonomics SF 2008)Scalability for Startups (Frank Mashraqi, Startonomics SF 2008)
Scalability for Startups (Frank Mashraqi, Startonomics SF 2008)
 
Startonomics: Simple, Actionable Metrics for Startup Success
Startonomics: Simple, Actionable Metrics for Startup SuccessStartonomics: Simple, Actionable Metrics for Startup Success
Startonomics: Simple, Actionable Metrics for Startup Success
 
Arch Viral: Creating Social Apps for Social Platforms (Lance Tokuda, Startono...
Arch Viral: Creating Social Apps for Social Platforms (Lance Tokuda, Startono...Arch Viral: Creating Social Apps for Social Platforms (Lance Tokuda, Startono...
Arch Viral: Creating Social Apps for Social Platforms (Lance Tokuda, Startono...
 
Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)
Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)
Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)
 

Recently uploaded

Fundamentals of BI Report Testing - Module 2
Fundamentals of BI Report Testing - Module 2Fundamentals of BI Report Testing - Module 2
Fundamentals of BI Report Testing - Module 2MichaelCalabrese20
 
solution Challenge design and flutter day.pptx
solution Challenge design and flutter day.pptxsolution Challenge design and flutter day.pptx
solution Challenge design and flutter day.pptxGoogleDeveloperStude22
 
Cybersecurity Fundamental Course by Haris Chughtai.pdf
Cybersecurity Fundamental Course by Haris Chughtai.pdfCybersecurity Fundamental Course by Haris Chughtai.pdf
Cybersecurity Fundamental Course by Haris Chughtai.pdfHaris Chughtai
 
zdlra-db-migration-5188715.pdf
zdlra-db-migration-5188715.pdfzdlra-db-migration-5188715.pdf
zdlra-db-migration-5188715.pdfAhmed Abdellatif
 
Disease prediction system using python.pptx
Disease prediction system using python.pptxDisease prediction system using python.pptx
Disease prediction system using python.pptxKeshavRaoPilli
 
Networking Fundamental Course by Haris Chughtai
Networking Fundamental Course by Haris ChughtaiNetworking Fundamental Course by Haris Chughtai
Networking Fundamental Course by Haris ChughtaiHaris Chughtai
 
AI & I - What Indian consumers feel about, and expect from AI in 2024
AI & I - What Indian consumers feel about, and expect from AI in 2024AI & I - What Indian consumers feel about, and expect from AI in 2024
AI & I - What Indian consumers feel about, and expect from AI in 2024Social Samosa
 
UX Challenge User Interview - Check it out.pdf
UX Challenge User Interview - Check it out.pdfUX Challenge User Interview - Check it out.pdf
UX Challenge User Interview - Check it out.pdfsamsung664872
 
panel-dividing-saw-sawteq-s-200-en.pdf
panel-dividing-saw-sawteq-s-200-en.pdfpanel-dividing-saw-sawteq-s-200-en.pdf
panel-dividing-saw-sawteq-s-200-en.pdfAmirStern2
 
New Year's Fireside Chat with Safe Software’s Founders
New Year's Fireside Chat with Safe Software’s FoundersNew Year's Fireside Chat with Safe Software’s Founders
New Year's Fireside Chat with Safe Software’s FoundersSafe Software
 
How can Enterprises benefit from GitOps.pdf
How can Enterprises benefit from GitOps.pdfHow can Enterprises benefit from GitOps.pdf
How can Enterprises benefit from GitOps.pdfOpsTree Solutions
 
Global Lighthouse Network - 2019
Global Lighthouse Network - 2019Global Lighthouse Network - 2019
Global Lighthouse Network - 2019Marcio Venturelli
 
How AI is Transforming the BFSI Sector
How AI is Transforming the BFSI SectorHow AI is Transforming the BFSI Sector
How AI is Transforming the BFSI SectorSoluLab1231
 
generative-ai-fundamentals and Large language models
generative-ai-fundamentals and Large language modelsgenerative-ai-fundamentals and Large language models
generative-ai-fundamentals and Large language modelsAdventureWorld5
 
Empathic AI: Human Factors, System Assessment and Standardisation
Empathic AI: Human Factors, System Assessment and StandardisationEmpathic AI: Human Factors, System Assessment and Standardisation
Empathic AI: Human Factors, System Assessment and StandardisationAladdin Ayesh
 
Forms for All: Building Accessibility into UiPath App Design
Forms for All: Building Accessibility into UiPath App DesignForms for All: Building Accessibility into UiPath App Design
Forms for All: Building Accessibility into UiPath App DesignDianaGray10
 
Upgrade to 3.1 Planning.pdf
Upgrade to 3.1 Planning.pdfUpgrade to 3.1 Planning.pdf
Upgrade to 3.1 Planning.pdfMarna Walle
 
Analysis of algorithms
Analysis of algorithmsAnalysis of algorithms
Analysis of algorithmsAsen Bozhilov
 
panel-dividing-saw-sawteq-s-300-400-flextec-en.pdf
panel-dividing-saw-sawteq-s-300-400-flextec-en.pdfpanel-dividing-saw-sawteq-s-300-400-flextec-en.pdf
panel-dividing-saw-sawteq-s-300-400-flextec-en.pdfAmirStern2
 

Recently uploaded (20)

Fundamentals of BI Report Testing - Module 2
Fundamentals of BI Report Testing - Module 2Fundamentals of BI Report Testing - Module 2
Fundamentals of BI Report Testing - Module 2
 
solution Challenge design and flutter day.pptx
solution Challenge design and flutter day.pptxsolution Challenge design and flutter day.pptx
solution Challenge design and flutter day.pptx
 
Cybersecurity Fundamental Course by Haris Chughtai.pdf
Cybersecurity Fundamental Course by Haris Chughtai.pdfCybersecurity Fundamental Course by Haris Chughtai.pdf
Cybersecurity Fundamental Course by Haris Chughtai.pdf
 
zdlra-db-migration-5188715.pdf
zdlra-db-migration-5188715.pdfzdlra-db-migration-5188715.pdf
zdlra-db-migration-5188715.pdf
 
Disease prediction system using python.pptx
Disease prediction system using python.pptxDisease prediction system using python.pptx
Disease prediction system using python.pptx
 
dv-210220053508_removed.pdf
dv-210220053508_removed.pdfdv-210220053508_removed.pdf
dv-210220053508_removed.pdf
 
Networking Fundamental Course by Haris Chughtai
Networking Fundamental Course by Haris ChughtaiNetworking Fundamental Course by Haris Chughtai
Networking Fundamental Course by Haris Chughtai
 
AI & I - What Indian consumers feel about, and expect from AI in 2024
AI & I - What Indian consumers feel about, and expect from AI in 2024AI & I - What Indian consumers feel about, and expect from AI in 2024
AI & I - What Indian consumers feel about, and expect from AI in 2024
 
UX Challenge User Interview - Check it out.pdf
UX Challenge User Interview - Check it out.pdfUX Challenge User Interview - Check it out.pdf
UX Challenge User Interview - Check it out.pdf
 
panel-dividing-saw-sawteq-s-200-en.pdf
panel-dividing-saw-sawteq-s-200-en.pdfpanel-dividing-saw-sawteq-s-200-en.pdf
panel-dividing-saw-sawteq-s-200-en.pdf
 
New Year's Fireside Chat with Safe Software’s Founders
New Year's Fireside Chat with Safe Software’s FoundersNew Year's Fireside Chat with Safe Software’s Founders
New Year's Fireside Chat with Safe Software’s Founders
 
How can Enterprises benefit from GitOps.pdf
How can Enterprises benefit from GitOps.pdfHow can Enterprises benefit from GitOps.pdf
How can Enterprises benefit from GitOps.pdf
 
Global Lighthouse Network - 2019
Global Lighthouse Network - 2019Global Lighthouse Network - 2019
Global Lighthouse Network - 2019
 
How AI is Transforming the BFSI Sector
How AI is Transforming the BFSI SectorHow AI is Transforming the BFSI Sector
How AI is Transforming the BFSI Sector
 
generative-ai-fundamentals and Large language models
generative-ai-fundamentals and Large language modelsgenerative-ai-fundamentals and Large language models
generative-ai-fundamentals and Large language models
 
Empathic AI: Human Factors, System Assessment and Standardisation
Empathic AI: Human Factors, System Assessment and StandardisationEmpathic AI: Human Factors, System Assessment and Standardisation
Empathic AI: Human Factors, System Assessment and Standardisation
 
Forms for All: Building Accessibility into UiPath App Design
Forms for All: Building Accessibility into UiPath App DesignForms for All: Building Accessibility into UiPath App Design
Forms for All: Building Accessibility into UiPath App Design
 
Upgrade to 3.1 Planning.pdf
Upgrade to 3.1 Planning.pdfUpgrade to 3.1 Planning.pdf
Upgrade to 3.1 Planning.pdf
 
Analysis of algorithms
Analysis of algorithmsAnalysis of algorithms
Analysis of algorithms
 
panel-dividing-saw-sawteq-s-300-400-flextec-en.pdf
panel-dividing-saw-sawteq-s-300-400-flextec-en.pdfpanel-dividing-saw-sawteq-s-300-400-flextec-en.pdf
panel-dividing-saw-sawteq-s-300-400-flextec-en.pdf
 

Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)

  • 1. Startup Metrics for Pirates AARRR! Dave McClure, Master of 500 Hats http://500hats.typepad.com/ http://www.500hats.com/ http://slideshare.net/dmc500hats/
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. AARRR!: 5-Step Startup Metrics Model Website.com R evenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, ECommerce A CQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains R etention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. TeachStreet: Eye Chart Madness 500Hats EXPLODES ! in Board Mtg
  • 14. TeachStreet: Customer Types + Conversion Priorities
  • 15.
  • 16.
  • 17. Example Conversion Metrics (note: *not* actuals… your mileage may vary) Stage Conversion Status Conv. % Est. Value (*not* cost) Acquisition Visitors -> Site/Widget/Landing Page (2+ pages, 10+ sec, 1+ clicks = don’t abandon) 60% $.05 Activation “ Happy” 1 st Visit; Usage/Signup (clicks/time/pages, email/profile reg, feature usage) 15% $.25 Retention Users Come Back; Multiple Visits (1-3x visits/mo; email/feed open rate / CTR) 5% $1 Referral Users Refer Others (cust sat >=8; viral K factor > 1; ) 1% $5 Revenue Users Pay / Generate $$$ (first txn, break-even, target profitability) 2% $10
  • 18. TeachStreet: Teacher “Claim Rate” ( Seattle , Portland )
  • 19. TeachStreet: 45-day Claim Rates ( Seattle , Portland )
  • 20. Design, Optimize for Conversion
  • 21.
  • 22. Example Marketing Channels disclaimer: estimates of vol, cost/user, time & effort are subjective – actual costs are dependent on your specific business
  • 23.
  • 24.
  • 25.
  • 28.
  • 30.
  • 31.
  • 32.
  • 33.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 47. Website.com Focus on driving referrals * after * users have a “ happy ” experience; avg score >= 8 out of 10 Referral Acquisition SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains Retention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
  • 48.
  • 49.
  • 50.
  • 52. Website.com Revenue This is the part *you* still have to figure out… (we don’t know jack about your business) R evenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, ECommerce Acquisition SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains Retention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
  • 53.
  • 54.
  • 55. The 1-Page Business Model (Users + Conversions + Priorities) Q2: What actions could they take to help you or them ? 1 2 3 1 2 3 1 3 2 1 3 2
  • 56.
  • 57.
  • 58.

Report as inappropriate

*Required
Copyright Complaint

274 likes

views

Total views21,177
On Slideshare0
From embeds0
Number of embeds0

This saved item is also in a list.

Removing from saved will also delete the item from your lists

Add to a new list

*Required0/50