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Putting the Fun in Functional  Amy Jo Kim, Ph.D.  CEO, ShuffleBrain Inc.
First, some terminology…
What is Social Media?
What is Social Media? player-created content
What is Social Media? player-created content social infrastructure
What is Social Media? player-created content social infrastructure tools for sharing
What is a Game?
Formal Definition   a   system   in which players engage in   an   artificial conflict ,  defined by   rules ,  that resul...
Informal Definition   a   structured experience   with   rules  and  goals that’s  fun
Games tap into our  primal response patterns
Games engage us in  flow
What are  Game Mechanics? the  systems  and  features  that make games  fun ,  compelling  and  addictive
Game Mechanics for Social Media <ul><li>Collecting </li></ul>
Show me your stuff!
Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul>
Social Points are given by other players
Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul><ul><li>Feedback </li></ul>
Feedback accelerates mastery and adds fun
Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul><ul><li>Feedback </li></ul><ul><li>E...
Exchanges are structured social interactions basic, primal form of social engagement
Implicit vs Explicit Exchanges comments are implicit “ Add Friend” is explicit
Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul><ul><li>Feedback </li></ul><ul><li>E...
Character   Customization
Interface Customization
Case Study: PhotoGrab
Social Media + Game Mechanics
Collecting
Points
Feedback
Exchanges
Customization
Thank You – Any Questions? [email_address] Amyjokim (Twitter) ShuffleBrain (FaceBook) www.shufflebrain.com
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Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)

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Presentation by Amy Jo Kim, ShuffleBrain on applying game mechanics to consumer internet products & businesses.

Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)

  1. 1. Putting the Fun in Functional Amy Jo Kim, Ph.D. CEO, ShuffleBrain Inc.
  2. 2. First, some terminology…
  3. 3. What is Social Media?
  4. 4. What is Social Media? player-created content
  5. 5. What is Social Media? player-created content social infrastructure
  6. 6. What is Social Media? player-created content social infrastructure tools for sharing
  7. 7. What is a Game?
  8. 8. Formal Definition a system in which players engage in an artificial conflict , defined by rules , that results in a quantifiable outcome * *from Rules of Play by Eric Zimmerman and Katie Salen
  9. 9. Informal Definition a structured experience with rules and goals that’s fun
  10. 10. Games tap into our primal response patterns
  11. 11. Games engage us in flow
  12. 12. What are Game Mechanics? the systems and features that make games fun , compelling and addictive
  13. 13. Game Mechanics for Social Media <ul><li>Collecting </li></ul>
  14. 14. Show me your stuff!
  15. 15. Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul>
  16. 16. Social Points are given by other players
  17. 17. Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul><ul><li>Feedback </li></ul>
  18. 18. Feedback accelerates mastery and adds fun
  19. 19. Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul><ul><li>Feedback </li></ul><ul><li>Exchanges </li></ul>
  20. 20. Exchanges are structured social interactions basic, primal form of social engagement
  21. 21. Implicit vs Explicit Exchanges comments are implicit “ Add Friend” is explicit
  22. 22. Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul><ul><li>Feedback </li></ul><ul><li>Exchanges </li></ul><ul><li>Customization </li></ul>
  23. 23. Character Customization
  24. 24. Interface Customization
  25. 25. Case Study: PhotoGrab
  26. 26. Social Media + Game Mechanics
  27. 27. Collecting
  28. 28. Points
  29. 29. Feedback
  30. 30. Exchanges
  31. 31. Customization
  32. 32. Thank You – Any Questions? [email_address] Amyjokim (Twitter) ShuffleBrain (FaceBook) www.shufflebrain.com

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