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Ted Hill: ROI Drivers: A Brief Overview of the Landscape

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Ted Hill's presentation from StartWithXML London, on September 2nd, 2009.

"ROI Drivers: A Brief Overview of the Landscape"

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Ted Hill: ROI Drivers: A Brief Overview of the Landscape

  1. 1. ROI Drivers: A brief overview of the landscape<br />StartWithXML Forum London<br />September 2, 2009<br />Originally presented by Brian O’Leary, Magellan Media, at StartWithXML NYC <br />
  2. 2. Calculating a return on investment<br />The investment: Shifting from process complexity to content agility<br />The return: Both cost management and revenue growth<br />Different models for different kinds of books<br />
  3. 3. Starting point – XML transition<br />Relative process complexity<br />“Write once, read once” (single-format delivery)<br />Relative content agility<br />“Write once, read many”<br />(supporting multiple<br />formats and uses)<br />From complexity to agility<br />
  4. 4. Making the business case<br />Business case components taken from “StartWithXML: Why and How” research paper, section 2.1)<br />
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  8. 8. Digital marketing<br />Custom publishing<br />Content aggregation<br />
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  10. 10. Estimating XML’s potential benefits<br />Many<br />Cookbooks<br />Religion (esp. Bibles)<br />STM<br />Education<br />Business<br />Travel and tourism<br />Author or annotated editions<br />Reference<br />Tests<br />“Chunks”<br />Fictional series<br />Travelogues<br />Historical fiction (opportunity to capture people, places, events)<br />Scholarly monographs<br />Novels<br />Few or none<br />Low<br />Frequency of or potential for reuse<br />High<br />
  11. 11. Estimating XML’s potential benefits<br />Many<br />Cookbooks<br />Religion (esp. Bibles)<br />STM<br />Education<br />Business<br />Travel and tourism<br />Author or annotated editions<br />Reference<br />Tests<br />“Chunks”<br />Fictional series<br />Travelogues<br />Historical fiction (opportunity to capture people, places, events)<br />Scholarly monographs<br />Novels<br />Few or none<br />Low<br />Frequency of or potential for reuse<br />High<br />
  12. 12. Estimating XML’s potential benefits<br />Many<br />Cookbooks<br />Religion (esp. Bibles)<br />STM<br />Education<br />Business<br />Travel and tourism<br />Author or annotated editions<br />Reference<br />Tests<br />“Chunks”<br />Fictional series<br />Travelogues<br />Historical fiction (opportunity to capture people, places, events)<br />Scholarly monographs<br />Novels<br />Few or none<br />Low<br />Frequency of or potential for reuse<br />High<br />
  13. 13. Recapping… <br />Process complexity content agility<br />Cost management and revenue growth<br />Different models for different kinds of books<br />For more information contact:<br />Ted@THAConsulting.com<br />

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