Ken Brooks: How Publishers Start with XML--The View From the Front Lines

1,102 views

Published on

Ken Brooks' keynote presentation from StartWithXML London, on September 2nd, 2009.

"How Publishers Start with XML--The View From the Front Lines"

Published in: Technology, News & Politics
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,102
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Ken Brooks: How Publishers Start with XML--The View From the Front Lines

  1. 1. How to Start with XML : A View from the Front Lines Start with XML (why & how) September 2, 2009 Ken Brooks SVP, Global Production & Manufacturing Services [email_address]
  2. 2. Calling of the Roll after the Charge of the Light Brigade
  3. 3. Cengage Learning: Total Revenue $1.8B Gale International Academic & Professional Group Cengage Learning delivers highly customized learning solutions for colleges, universities, professors, students, libraries, government agencies, corporations and professionals around the world.  These solutions are delivered through specialized content, applications and services that foster academic excellence and professional development and provide measurable results to its customers. Cengage Learning Overview
  4. 4. Initiatives Vendor Management Technology <ul><li>Divisional consolidation </li></ul><ul><li>Production automation </li></ul><ul><li>Design standardization </li></ul><ul><li>R&P process integration </li></ul><ul><li>Metadata standards </li></ul><ul><li>Divisional consolidation </li></ul><ul><li>Demand planning </li></ul><ul><li>Inventory planning process </li></ul><ul><li>Vendor consolidation (print, prepress, image vendors, photo-research) </li></ul><ul><li>Offshoring (India, China) </li></ul><ul><li>Requirements planning (Prepress, Print, Paper) </li></ul><ul><li>Enterprise system usage </li></ul><ul><li>Content management system </li></ul><ul><li>Rights management system </li></ul>Manufacturing Production <ul><li>Manuscript standards </li></ul><ul><li>Certified PDF workflow </li></ul><ul><li>Soft proofing </li></ul><ul><li>Standard rights basket </li></ul><ul><li>Performance standards </li></ul><ul><li>Compliance reporting (LCV, offshore, etc.) </li></ul><ul><li>SGML to XML conversion </li></ul><ul><li>XML standardization </li></ul><ul><li>Print on demand </li></ul><ul><li>XBITS </li></ul>
  5. 5. Historical Production Metrics
  6. 6. The production process offers a large ongoing opportunity Authoring Page Makeup (Rendering) Design Indexing Editing Workflow Repository Products / Services
  7. 7. Three important dimensions
  8. 8. The need for XML grows as formats and re-use increase Revisions / Re-use Formats Trade Textbook Scholarly STM Increasing Relevance of XML
  9. 9. Stages of XML implementation from easy to hard…
  10. 10. Publishers of different sizes will incorporate XML at different places
  11. 11. View from different functions Author Editorial Design Production n/a n/a n/a <ul><li>New vendors </li></ul><ul><li>n/a </li></ul><ul><li>n/a </li></ul><ul><li>Minor </li></ul><ul><li>(More) new vendors </li></ul><ul><li>Mss prep </li></ul><ul><li>New makeup technologies </li></ul><ul><li>XML QA </li></ul><ul><li>Authoring templates </li></ul><ul><li>Working within templates </li></ul><ul><li>“ Meta” design </li></ul><ul><li>Template selection </li></ul><ul><li>Variable specification </li></ul>
  12. 12. Themes for successful implementations <ul><li>“Big bangs make big holes.” </li></ul><ul><li>– Gloria Samuels </li></ul>
  13. 13. Themes for successful implementations <ul><li>“You don't have to be great to get started, </li></ul><ul><li>but you have to get started to be great.” </li></ul><ul><li>– Les Brown </li></ul>
  14. 14. Themes for successful implementations <ul><li>“You can pick your friends, </li></ul><ul><li>and you can pick your vendors, </li></ul><ul><li>but you can’t…” </li></ul><ul><li>– George Carlin (paraphrased) </li></ul>
  15. 15. Themes for successful implementations <ul><li>“You must be the change you wish to see in the world.” </li></ul><ul><li>– Mohandas Gandhi </li></ul>
  16. 16. Themes for successful implementations <ul><li>“If you don’t like change, </li></ul><ul><li>you’re going to like irrelevance even less” </li></ul><ul><li>– General Eric Shinseki </li></ul>
  17. 17. How to Start with XML : A View from the Front Lines Start with XML (why & how) September 2, 2009 Ken Brooks SVP, Global Production & Manufacturing Services [email_address]

×