After 15 years of experience as an online performance marketing pioneer, I’ve learned that a
successful entrepreneur shouldn’t be too greedy. One of the biggest mistakes I see even the
most seasoned entrepreneurs make is overfunding. To succeed, you should start with a small
amount of funding, which gives you more options later in the game. Entrepreneurs who go after
large amounts of cash are the ones most often forced to relinquish control of their business.
The cash ties them to an end game they can’t achieve. If the only motivation behind starting a
business is to get rich, don’t start one.
On the other hand, growing your business requires a great deal of passion — from you and your
employees. Be sure that the talent you surround yourself with is the best and the brightest —
employees who want your business to succeed as much as you do. An entrepreneur must have
the humility to step aside and let his topic experts take the reins when it comes to their areas
Successfully growing a business requires sheer determination.
Professionally speaking, starting and running a business is the greatest challenge one can
undertake. An entrepreneur must be steeled for what will come and what it takes to achieve
the greatest reward — a successful business.
Erik Matlick, CEO