There’s a secret to working with a great marketing agency: You need to be prepared to be a little uncomfortable.
That’s the first of four little gems you’ll find in “Learn to Be Uncomfortable: Getting the Most From a Great Marketing Agency.” It’s an itty-bitty guide to what you need to know to have a fruitful partnership with a game-changing marketing and advertising agency. In addition to being OK with being a little uncomfortable, you need to be able to:
• See the Emperor’s clothes revealed
• Have your worldview rocked
• Take it all down to bare metal
“Learn to Be Uncomfortable: Getting the Most From a Great Marketing Agency” explains succinctly and incredibly engagingly why all of this happens in a successful relationship with a transformative marketing agency.