Social Media 101
What We Will Cover• Why we use social networking technology• Which social networks Bentley Prince Street is  actively usin...
Interact with UsIf you use Twitter please mention us during this                     Webinar:    Bentley Prince Street @bp...
Why Use Social for Business?•   Identify Customer Needs•   Gain Loyalty•   Build Relationships•   Expand Reach•   Generate...
Which Platforms & Why?•   Blog “Designing for Life” = Content•   Facebook = Community, Word of Mouth•   Twitter = Broadcas...
Managing Social Marketing• How often do you update your Facebook status?• Tag the company page in your status update• Visi...
Managing Social Marketing (cont’d)• Use Google Alerts to monitor Your Name,  Bentley Prince Street, Customers,  Competitor...
Getting Started• “LIKE” Company Facebook pages:   – http://www.facebook.com/bentleyprincestreetfan   – http://www.facebook...
Now What?        LISTEN                     ENGAGE  What is being said?      Can you solve a problem?How are people using ...
Then What?    STRATEGY          MEASUREMENT  Grow Following        Followers  Generate Leads        ReTweetsMonitor Compet...
Homework• Sign up for Twitter (be real, your name &  photo)• “LIKE” the Bentley Prince Street Facebook  Pages• Follow @bps...
Team Exercise• Take a photo w/ your phone or iPad• Share photo on your Facebook wall or Twitter  Today (now if you can!)• ...
Recommended Links & ResourcesUsing Linked In Effectively: http://www.chrisbrogan.com/use-  linkedin-effectively/Blog about...
Questions?    Angela Mooreangela@starfish-pr.com    310-429-8868     Alison Mullinalison@starfish-pr.com     310-560-4049
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Social 101 Presentation to Client Sales Team

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Presentation given to sales team of Bentley Prince Street on April 10, 2012. Covers the basics of social for business.

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Social 101 Presentation to Client Sales Team

  1. 1. Social Media 101
  2. 2. What We Will Cover• Why we use social networking technology• Which social networks Bentley Prince Street is actively using• How to use Social Marketing for your business• Team exercise
  3. 3. Interact with UsIf you use Twitter please mention us during this Webinar: Bentley Prince Street @bpscarpet Angela Moore @LedgeDancer Alison Mullin @PR_Ali
  4. 4. Why Use Social for Business?• Identify Customer Needs• Gain Loyalty• Build Relationships• Expand Reach• Generate Leads• Drive Sales
  5. 5. Which Platforms & Why?• Blog “Designing for Life” = Content• Facebook = Community, Word of Mouth• Twitter = Broadcast, Networking• YouTube &Flickr = Media Sharing
  6. 6. Managing Social Marketing• How often do you update your Facebook status?• Tag the company page in your status update• Visit the company pages to post a comment, respond to a comment, share a photo or repost something on your profile wall
  7. 7. Managing Social Marketing (cont’d)• Use Google Alerts to monitor Your Name, Bentley Prince Street, Customers, Competitors, Keywords• Use SocialMention.com to search keywords to discover what’s being said online• Share Content – photos, articles, how-to videos
  8. 8. Getting Started• “LIKE” Company Facebook pages: – http://www.facebook.com/bentleyprincestreetfan – http://www.facebook.com/bentleyprincestreet• Post a status update asking your friends to “LIKE” these pages• Sign up for Twitter – use your real name and a photo, include @bpscarpet in your profile and a link to website or blog• Add Facebook and Twitter URLs to email signature
  9. 9. Now What? LISTEN ENGAGE What is being said? Can you solve a problem?How are people using the Do you have something platforms? worthwhile to offer?
  10. 10. Then What? STRATEGY MEASUREMENT Grow Following Followers Generate Leads ReTweetsMonitor Competition Interactions Convert Friends to Questions Customers Leads
  11. 11. Homework• Sign up for Twitter (be real, your name & photo)• “LIKE” the Bentley Prince Street Facebook Pages• Follow @bpscarpet, @ledgedancer&@PR_Ali on Twitter
  12. 12. Team Exercise• Take a photo w/ your phone or iPad• Share photo on your Facebook wall or Twitter Today (now if you can!)• Tag Bentley Prince Street on Facebook or @bpscarpet on Twitter
  13. 13. Recommended Links & ResourcesUsing Linked In Effectively: http://www.chrisbrogan.com/use- linkedin-effectively/Blog about Cindy Allen’s Mill Tour: http://bpscarpet.blogspot.com/2012/03/cindy-allens-mill- tour.htmlTwitter 101: https://support.twitter.com/groups/31-twitter- basics/topics/104-welcome-to-twitter- support/articles/215585-twitter-101-how-should-i-get-started- using-twitter
  14. 14. Questions? Angela Mooreangela@starfish-pr.com 310-429-8868 Alison Mullinalison@starfish-pr.com 310-560-4049

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