Kiosks   Providing Innovation     Creating inspiration                      www.Star-EMEA.com
Retailers Already Know AboutDecline of the High Street               How the Home has            become the Fitting Room  ...
Customer Awareness• 88% of shoppers are more likely tochoose a company that allows them tointeract via an online, mobile o...
On-line sales are growing year on yearIs the Internet a Good thing?After hour sales, low cost of sale etc.How is the Inter...
Just what are the Retailers’ choices?Is this too obvious?Bring the Advantages of theInternet to the Store.Innovative New T...
Can a POS Printer Manufacturer help?Star Micronics Europe covers EMEA & Indiawith as many different market profiles as you...
Evolution over ExperienceThe need to Inspire Customers is not just due to the world-wide economic slow down, with innovati...
Can Retailers enhance their customer  experience with IT without too much costKiosks have gained in popularity of the last...
Can Retailers enhance their customer   experience with IT without too much costAdvances in technology has provided a more ...
Evolution over ExperienceKioskLatest News: Best               Buy a Major US Electrical Reseller hasclosed 50 UK stores le...
Evolution over ExperienceThe new Kiosk ExpressFormats are already inuse in the USA.                              www.Star-...
Premier Inn, the UK’s largest Hotel chain with 500 hotelsis using Kiosks as a replacement for A4 desktop invoiceprinters.U...
Typical Laser Costs versus Star                        AlternativeLaser paper     = £3.40 per 500 sheets (when purchasing ...
Star v LaserThe “Greener” Alternative• 82% less energy costs than a standard  laser printer• Less Power consumed• Less C02...
Influence and ImpulseThe kiosk can also be used in storefor checking price and stockavailability as well as the extent ofr...
Customer PerceptionThe first step a customer takes isthrough your door.A customer’s perception of abusiness is based on wh...
io     www.Star-EMEA.com
Evolution over Experience           Being able to influence a customer before           they start to shop is a Marketing ...
Evolution over Experience             Vouchers and coupons are             becoming increasingly more             popular,...
Star ReliabilityOur superior product reliability is thereason our customers choose Star.Kiosks, by their very nature, ared...
TRITECH – SOUTH AFRICA Outdoor MobilePhone Top-Up      Star TSP700 - Thermal Solution“As unmanned kiosks, publicly accessi...
P&O Ferries purchased 160 x TSP847 for use in thedrive through check-in booth at the Dover and Calais ports.The printer pr...
UK Kiosks            www.Star-EMEA.com
Picking Ticket andLabel ReturnsKiosk Printer Solutions                            As many as 8                           p...
So..... What does a unique POS Printer          Manufacturer do to help?Incorporating new technology needs support to not ...
Oxford Streetinstalled 650 printers inone night straight fromthe warehouse.                            www.Star-EMEA.com
Customers who work with Star                    STAY with StarArgos         4,000 printers over 8 years – 3 applications -...
So..... just what can a unique POS Printer                  Manufacturer do to help?Whatever it takesWe are not in competi...
Providing Innovation and             Creating Inspiration                are easier withKevin LeweyStar Micronics EMEA
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Kiosks providing innovation, creating inspiration

  1. 1. Kiosks Providing Innovation Creating inspiration www.Star-EMEA.com
  2. 2. Retailers Already Know AboutDecline of the High Street How the Home has become the Fitting Room Bricks & Mortar Cost Struggle www.Star-EMEA.com
  3. 3. Customer Awareness• 88% of shoppers are more likely tochoose a company that allows them tointeract via an online, mobile or self-service device. (Source: iQmetrix 2012)• When the online price is 5% cheaperthan in-store, 60% of customers wouldleave the shop (Source: GroupM research) www.Star-EMEA.com
  4. 4. On-line sales are growing year on yearIs the Internet a Good thing?After hour sales, low cost of sale etc.How is the Internet Not so Good?Returned Goods are costing theRetailer £67 million p.a.Lack of opportunity to cross sellor to add value to products orbrand etc. etc. etc. www.Star-EMEA.com
  5. 5. Just what are the Retailers’ choices?Is this too obvious?Bring the Advantages of theInternet to the Store.Innovative New Technologiescan help you to engage withyour Customers on a wholenew level. www.Star-EMEA.com
  6. 6. Can a POS Printer Manufacturer help?Star Micronics Europe covers EMEA & Indiawith as many different market profiles as you have customers Africa -The Nordics - Russia - India - UK etcSo we can draw on a wealth of experience and technical knowhow.Star works hand-in-hand with all levels of customersfrom: Harrods to Hamleys, Specsavers to Selfridges, McDonalds to Martin McColl and in the Jubilee Year even Buckingham Palace. The Future of Retail www.Star-EMEA.com
  7. 7. Evolution over ExperienceThe need to Inspire Customers is not just due to the world-wide economic slow down, with innovation we can create -“a natural need for In-Store Retail to evolve to meet thecustomer’s IT expectations”Your customers are now more comfortable with technologyas computers become part of their daily lives.Kiosks can help focus that information – creating automatedreceipts, confirmation of an order, vouchers and tokens.All these things have a perceived face value that can buildproduct and, more importantly, brand loyalty. www.Star-EMEA.com
  8. 8. Can Retailers enhance their customer experience with IT without too much costKiosks have gained in popularity of the last few years and are set togrow into new arenas not previously considered.Why? ROI RELIABILITY SPACE www.Star-EMEA.com
  9. 9. Can Retailers enhance their customer experience with IT without too much costAdvances in technology has provided a more integrated IT approach.Retailers can now link in-store kiosk, digital signage, data mining,POS systems and tablet use to incorporate Cloud activity.Thus creating Financial and Customer Engagement advantages Interactive Queue Busting Endless Aisle opportunities Cross market selling Increased Coupon RedemptionEconomic necessity made possible by today’s technology www.Star-EMEA.com
  10. 10. Evolution over ExperienceKioskLatest News: Best Buy a Major US Electrical Reseller hasclosed 50 UK stores less than two years after opening.To keep a Brand Presence in the UK they will open 100new mobile locations aimed at high value“impulse purchase opportunities” www.Star-EMEA.com
  11. 11. Evolution over ExperienceThe new Kiosk ExpressFormats are already inuse in the USA. www.Star-EMEA.com
  12. 12. Premier Inn, the UK’s largest Hotel chain with 500 hotelsis using Kiosks as a replacement for A4 desktop invoiceprinters.Utilising Star’s unique andautomatic A4 to A6 driverPremier Inn has improved thewhole Check-in experience andprovides a receipt that fits easilyinto a wallet or a purse and,at the same time, saves on cost. www.Star-EMEA.com
  13. 13. Typical Laser Costs versus Star AlternativeLaser paper = £3.40 per 500 sheets (when purchasing 5 packs*)Toner Cartridge = £54* (2,000 page life) Cost per page is 0.0338 UK penceStar TSP800 = 1 roll of 110mm wide x 90mm diameter 70gsm paper (549 pages at 16.2cm long) = £1.75 per roll Cost per page is 0.0032 UK pence Star TSP800II / TUP992 consumable costs are 90.47% less than a standard laser printer*Advertised Internet Pricing 28.09.2012 www.Star-EMEA.com
  14. 14. Star v LaserThe “Greener” Alternative• 82% less energy costs than a standard laser printer• Less Power consumed• Less C02 emissions www.Star-EMEA.com
  15. 15. Influence and ImpulseThe kiosk can also be used in storefor checking price and stockavailability as well as the extent ofrange – styles, sizes, etc.The information the customerreceives can influence theirdecision to buy.It can enlighten and guide -creating impulse purchases. www.Star-EMEA.com
  16. 16. Customer PerceptionThe first step a customer takes isthrough your door.A customer’s perception of abusiness is based on what theysee as they enter.A Kiosk correctly placed can say alot about a business and create theright first impression. www.Star-EMEA.com
  17. 17. io www.Star-EMEA.com
  18. 18. Evolution over Experience Being able to influence a customer before they start to shop is a Marketing dream – not only have you gained customer loyalty but you can now influence the customer’s next move. Product location, brand awareness, cross promotion, new product launches, etc - the opportunities are endless. www.Star-EMEA.com
  19. 19. Evolution over Experience Vouchers and coupons are becoming increasingly more popular, being issued in store and sent through the post. These coupons could be redeemed at kiosks located at the entrance to the store rather than at the checkout. www.Star-EMEA.com
  20. 20. Star ReliabilityOur superior product reliability is thereason our customers choose Star.Kiosks, by their very nature, aredesigned to be stand alone.The only moving parts in a modernkiosk are in the printer.Keeping IT costs down is important butreliability is the real key to Kiosksuccess. www.Star-EMEA.com
  21. 21. TRITECH – SOUTH AFRICA Outdoor MobilePhone Top-Up Star TSP700 - Thermal Solution“As unmanned kiosks, publicly accessible 24x7, every designaspect of the Virtual Prepaid AIRTIME XPRESS Dispensers neededto be robust but it was the printer, necessary to output thecustomers receipt with their unique PIN number, that was thesource of the most concern. This concern was eliminated withStar’s TSP700.” www.Star-EMEA.com
  22. 22. P&O Ferries purchased 160 x TSP847 for use in thedrive through check-in booth at the Dover and Calais ports.The printer prints both the hanger placed in the vehiclewindscreen, customer receiptsand vouchers for use on board theferry during the crossing. www.Star-EMEA.com
  23. 23. UK Kiosks www.Star-EMEA.com
  24. 24. Picking Ticket andLabel ReturnsKiosk Printer Solutions As many as 8 printers (per store) installed in over 650 stores www.Star-EMEA.com
  25. 25. So..... What does a unique POS Printer Manufacturer do to help?Incorporating new technology needs support to not only work,but to keep implementation costs down Star Micronics not only understands this, but has been leading the field with innovative supportJust ask the IT people at Hamleys, Burberrys, Selfridges, McDonaldsEurope or Harrods and we know how key these people are foreffective low cost implementation.Winning these customers; we have beaten our competition at it’s owngame through our dedicated technical support & innovative installationtools provided free-of-charge, such as The Future of Retail www.Star-EMEA.com
  26. 26. Oxford Streetinstalled 650 printers inone night straight fromthe warehouse. www.Star-EMEA.com
  27. 27. Customers who work with Star STAY with StarArgos 4,000 printers over 8 years – 3 applications - warehouse picking ticket, labels return, Kiosk printers – same printer!McDonalds 5,000 printers plus over 5 years – 3 applications - in-store receipting. FastEurope track counter printer, “Post-It”™ style label printer for special ordersSelfridges Oxford Street, Birmingham, Manchester over 4 yearsBurberrys China store followed by Dubai / Regent Street etc.MISSION CRITICAL APPLICATIONS (other than POS payment!)Lottery Intralot US largest jackpot of all time with people queuing for 3 hours at a time over 4 /5 days.Pharmacy All around the world etc. etc. etc. www.Star-EMEA.com
  28. 28. So..... just what can a unique POS Printer Manufacturer do to help?Whatever it takesWe are not in competition with other retailers so theinformation we provide is unbiased and totallyprofessional.We have the imagination, the vision and the passion tohelp integrate new technologies into your business. www.Star-EMEA.com
  29. 29. Providing Innovation and Creating Inspiration are easier withKevin LeweyStar Micronics EMEA

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