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EasyTree Konzept

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EasyTree Konzept

  1. 1. Bäume pflanzen - Zukunft gestaltenEasy Tree
  2. 2. Easy Tree - ÜbersichtHintergrund: 2011 - das internationale Jahr des Waldes (UNO). Die Bundesregierung unterstützt diese Initiative mit ausgewählten Partnern unter anderem mit SDW (Schutzgemeinschaft deutscher Wald). Staples hat diesen Trend erkannt und verbindet Eco Easy – SDWKampagnenmodell: Gemeinsam mit unseren Kunden für die Umwelt Bäume pflanzen: Kauf Eco Easy Produkte – Spende an SDW - Baum pflanzen Der „Eco Easy“ Umsatz der teilnehmenden Hersteller wird vierteljährlich ausgewertet. Von diesem Umsatz werden 1,5% an die Bauminitiative gespendet.Zeitraum: ab 1.02.2011Ziel: pro Jahr mind. 10 Hektar Bäume pflanzenLieferanten: max. 6-7 große Lieferanten mit „Eco Easy“ SortimentBeitrag: Abhängig vom Eco Easy Sortiment und JahresumsatzNachweise: Spendenquittung für Staples Baumurkunde für Kunden (ab einem Umsatz von 18.000€)
  3. 3. Kommunikationsmodell Kommunikation bei CSR Events Regelmedien VertriebPR - Fachpresse Teaser Flyer Webseite Newsletter Social Media Kick – Off Veranstaltung

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