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Stanley Sarpong & Olju Man discuss Search Insights: Aligning Content and Keywords with the Customer Decision Journey.
Watch the YouTube video here: https://www.youtube.com/watch?v=2rg2g0sFblQ
Time codes & presentation structure:
06:26 Customer Decision Journey
27:44 Inbound Marketing
35:26 Mapping Keywords to the Customer Decision Journey
39:27 Trigger (stage 0/4)
51:13 Initial Consideration Set (stage 1/4)
58:56 Active Evaluation (stage 2/4)
1:06:46 Purchase (stage 3/4)
1:10:23 Post-Purchase (stage 4/4)
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Also check our previous webinar on Killer SaaS Metrics (Hangout On Air) - Punchlime Webinar - February 5th, 2014: http://youtu.be/YSYjlyoqmHw
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About Olju Man: http://www.punchlime.com/team/olju-man
About Stanley Sarpong: http://www.punchlime.com/team/stanley...
These slides are part of the Hangout on Air which was streamed live and recorded on March 5th, 2014.