The online customer
acquisition formula
bringing you to
the next level.
Search25.
Updated August 2013
Why Punchlime?.
Everything we do, we believe it should benefit the world. We
believe making meaning and money simultaneous...
Our Team.
Stanley Sarpong Atiq Khan Goff Lalor Olju Man Adeel Azmat
“Alone we can do so little; together we can do so much...
Why Search 25?.
Many startups fail not because of engineering risk, but of a lack of
customers. It is essential to optimiz...
Coaching & Guidance.
Customer
analytics
Implement optimal
analytics setup
Build in-house
capabilities interpreting
right c...
Search 25 Timeline.
Application
Search 25
The Online Customer Acquisition
Formula
Funding
Up to 25
promising
high potentia...
Program.
● Up to 25 pre-growth startups with the best concept and potential to
scale are selected in a rolling program
● T...
How to Apply?.
We invite you to send over your executive summary to hello@punchlime.
com.
Soon after we receive your execu...
Thank you.
What’s it like to work with us?.
“Punchlime’s extensive knowledge in web sector, both the U.S. and European market, and go...
“SupportLocal Chosen as a High Potential Startup by Punchlime.” – SupportLocal Blog
“Punchlime has provided us with valuab...
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Punchlime Search 25 - online customer acquisition formula bringing you to the next level.

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Many startups fail not because of engineering risk, but of a lack of customers. It is essential to optimize your conversion funnel after you have experienced initial traction. This is exactly what we help you with!

After gaining traction, startups should be able to efficiently acquire customers in order to avoid scaling with a leaky bucket. 70% of startups scale prematurely which is one of the main reasons 90% of startups fail.

You have access to exclusive training sessions and personalized 1:1 coaching at jointly agreed upon times.

You will receive actionable guidance focusing on customer analytics, conversion funnel optimization and online distribution specific to your business. This is based on a combination of best practices and proven experimentation techniques.

Published in: Technology, Business
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Punchlime Search 25 - online customer acquisition formula bringing you to the next level.

  1. 1. The online customer acquisition formula bringing you to the next level. Search25. Updated August 2013
  2. 2. Why Punchlime?. Everything we do, we believe it should benefit the world. We believe making meaning and money simultaneously are the best ingredients to success. We are not afraid to challenge the status quo. If something has not been done before, we are comfortable being the first. Are you determined to change the world by transitioning from a scalable startup to a global online giant? If so, then we are in search of you and committed to help you succeed faster. Your company has access to the expertise of our diverse international team based both in the U.S. and Europe, with more than 15 years of combined experience at Google and 20 years of corporate venture investing experience. Read on our portfolio page what it is like to work with us.
  3. 3. Our Team. Stanley Sarpong Atiq Khan Goff Lalor Olju Man Adeel Azmat “Alone we can do so little; together we can do so much” —Helen Keller (1880–1968), American Author Humphrey Polanen Garazi Ibarrolaza
  4. 4. Why Search 25?. Many startups fail not because of engineering risk, but of a lack of customers. It is essential to optimize your conversion funnel after you have experienced initial traction. This is exactly what we help you with! After gaining traction, startups should be able to efficiently acquire customers in order to avoid scaling with a leaky bucket. 70% of startups scale prematurely which is one of the main reasons 90% of startups fail. As a Search 25 company, you have access to exclusive training sessions and personalized 1:1 coaching at jointly agreed upon times. You will receive actionable guidance focused on customer analytics, conversion funnel optimization, online distribution and customer retention specific to your business.
  5. 5. Coaching & Guidance. Customer analytics Implement optimal analytics setup Build in-house capabilities interpreting right customer insights Prioritize & optimize actionable strategic and operational direction Minimize distraction Prepare for funding Match with funders from our investor network Time period: 4 months (depending on our mutual agreement) Funding Online distribution & Customer retention Conversion funnel optimization Prevent scaling with a leaky bucket Define and execute experiments (A/B, multivariate) Analyze Customer Decision Journey Grow user base in home market & in foreign markets Localize search, social & mobile distribution strategies Unlock business potential by reducing attrition
  6. 6. Search 25 Timeline. Application Search 25 The Online Customer Acquisition Formula Funding Up to 25 promising high potential startups are selected. Partnering Program Our ultimate goal is to develop a long lasting relationship all the way to a successful trade sale or IPO. Time period: 4 months (depending on mutual agreement) Attract funding through matching you with investors. Accelerating your growth in the areas of customer analytics, conversion funnel optimization, online distribution & customer retention and localization.
  7. 7. Program. ● Up to 25 pre-growth startups with the best concept and potential to scale are selected in a rolling program ● The program will last for at least 4 months depending on mutual agreement ● During the initial 4 months we help you to build a strong foundation to get ready to scale in an efficient and sustainable way
  8. 8. How to Apply?. We invite you to send over your executive summary to hello@punchlime. com. Soon after we receive your executive summary you will be contacted by our team for an initial chat and a potential online product demo.
  9. 9. Thank you.
  10. 10. What’s it like to work with us?. “Punchlime’s extensive knowledge in web sector, both the U.S. and European market, and go- to-market strategies have made for a perfect match with TaDaweb and the caliber of Punchlime’s team is opening many doors for us. TaDaweb has already progressed significantly since the collaboration, having seen a dramatic increase in user numbers, as well as concreting our business model and improving our user experience.” - Francois Gaspard, CEO of TaDaweb (TaDaweb Blog) “We greatly appreciate Punchlime’s valuable input on our online strategy. The most valuable part has been the feedback on our website and online media, and Punchlime has been pushing us in the right direction to execute rapidly and effectively.” –Erik Hougaard, CEO of dukaPC
  11. 11. “SupportLocal Chosen as a High Potential Startup by Punchlime.” – SupportLocal Blog “Punchlime has provided us with valuable insights into the consumer behavior online. Especially within our target audience they enabled us to generate not only product driven strategies but also strategies that are focussed on creating active communities.” – MONTA Soccer What’s it like to work with us?.

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