e-mail: stanisevska@hotmail.com


Yana Stanishevskaya
(Jana Staniševská)
DDB Prague
Account Manager




PORTFOLIO
CONTENT
...
e-mail: stanisevska@hotmail.com


Intro
Vodafone Consumer and business campaigns:
managing ATL campaigns from the brief ti...
DIDN’T SIGN Campaign




                                                 OOH
                                            ...
Various campaigns (2008-2010)




  Christmas 2008 TVC Teaser
  3rd place / Strategie
                                    ...
Various campaigns (2008-2010)

                                    Připojte se kdekoli                                    ...
Various campaigns (2008-2010)




77 MMS Campaign
Ninja Mice (click to play video)
bronze Louskáček 2009




77 MMS Campai...
Examples of ambient media executions




                                                                         Ambient ...
Examples of ambient media executions




CLV media - Christmas 2008 (with real moving discoball)




                     ...
Other activities




                                      Advanced Marketing - UNYP
                                     ...
Other activities
                   Evaluation of Oct. 2008 campaigns
                   in Marketing & Media




        ...
Czech Miss for Moon jewelry




                              Česká MISS 2007 (MOON Jewelry PR campaign)
                 ...
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Portfolio Yana Stanishevskaya

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Accounts usually do not have their own portfolios... However, I wanted to share my favourit and successful projects with you.

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Portfolio Yana Stanishevskaya

  1. 1. e-mail: stanisevska@hotmail.com Yana Stanishevskaya (Jana Staniševská) DDB Prague Account Manager PORTFOLIO CONTENT 2 3 4 7 9 11 INTRO TO dIdN’T VARIOuS ExAMPLES OF OThER CzECh MISS VOdAFONE SIgN CAMPAIgNS AMbIENT MEdIA ACTIVITIES FOR MOON ACCOuNT CAMPAIgN (2008-2010) ExECuTIONS JEwELRy
  2. 2. e-mail: stanisevska@hotmail.com Intro Vodafone Consumer and business campaigns: managing ATL campaigns from the brief till the launch (January 2008- present) • Only local creative work • 4 big consumer campaigns per year • Production timing for full range campaign: 1 month • 12 TVC executions per year • Constant search of ambient media • Communication for Vodafone Foundation projects • Creative executions at www.ddb.cz Fresh stuff INTRO TO VOdAFONE ACCOuNT
  3. 3. DIDN’T SIGN Campaign OOH Marketing&Media: best evaluation of creative idea, high quality of execution, clear communication of brand benefits. TVC Marketing&Media: „humorous and brilliantly executed; strait to the point and creatively wit; its power is in simplicity and originality.“ Ambient media Strategie: „Fresh idea; constant Toilet paper with dIdN’T search of new media; simple, printed contract SIgN strait to the point, witty“ CAMPAIgN
  4. 4. Various campaigns (2008-2010) Christmas 2008 TVC Teaser 3rd place / Strategie Christmas 2008 OOH campaign 1st place / MaM Christmas 2009 OOH Christmas 2008 OOH campaign Strategie: „Nice creative work with VARIOuS 3rd place / Strategie clear and witty communication CAMPAIgNS of the message.“ (2008-2010)
  5. 5. Various campaigns (2008-2010) Připojte se kdekoli Zvedněte kotvy s USB modemem s 50% slevou na 6 měsíců s 50% slevou na 6 měsíců Více na 800 777 777 a USB modemem za 7 Kč a USB modemem za 7 Kč nebo na www.vodafone.cz Více na 800 777 777 Více na 800 777 777 Více na 800 777 777 Jde to i jinak. nebo na www.vodafone.cz nebo na www.vodafone.cz nebo na www.vodafone.cz Jde to i jinak. Jde to i jinak. Jde to i jinak. Data USB OOH Campaign MaM Data USB Print Campaign VARIOuS Strategie CAMPAIgNS (2008-2010)
  6. 6. Various campaigns (2008-2010) 77 MMS Campaign Ninja Mice (click to play video) bronze Louskáček 2009 77 MMS Campaign Antik (click to play video) 1st place/ Strategie VARIOuS CAMPAIgNS (2008-2010)
  7. 7. Examples of ambient media executions Ambient media - mirrors Loaded Card Campaign Loaded Card Campaign what are you waiting for? gnome Vodafone Global Awards 2009 Christmas 2008 (Best print campaign) ExAMPLES OF AMbIENT MEdIA ExECuTIONS
  8. 8. Examples of ambient media executions CLV media - Christmas 2008 (with real moving discoball) Tram stop - Christmas 2009 Handy media lenticular motive Christmas 2009 ExAMPLES OF AMbIENT MEdIA ExECuTIONS
  9. 9. Other activities Advanced Marketing - UNYP “Jana has been a guest speaker for my classes on multiple occasions. She teaches marketing concepts to students in our bachelor program. She brought her knowledge and experience to a classes of students and left them dazzled. her knowledge of the processes involved in successful marketing campaigns as well as her use of actual cases kept the students interested and excited. They had great things to say about her presentati- on style as well as her ability to tie theory and work together. I would highly GUEST SPEAKING recommend her.” Intro to Marketing - Prague College William Pattison, MBA and Corporate Strategy Director at UNYP OThER ACTIVITIES
  10. 10. Other activities Evaluation of Oct. 2008 campaigns in Marketing & Media OThER ACTIVITIES
  11. 11. Czech Miss for Moon jewelry Česká MISS 2007 (MOON Jewelry PR campaign) A special project of Moon jewelry designer, who created a crown with a value of 500 000 CzK. This event was successful and recieved coverage in all media (TV, print, internet). www.super.cz/bulvar/co-se-kde-sustne/12887-korunka-pro-ceskou-miss-same-drahokamy.html http://tn.nova.cz/red/celebrity/ceska-miss-bude-mit-na-hlave-pul-milionu-video.html CzECh MISS FOR MOON JEwELRy

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