Send HOTNESS December 11, 2007 Alex Onsager Joachim De Lombaert Ed Baker
Viral Loop Viral Factor  =  X * Y * Z Send HOTNESS: Viral Factor ~ 1.4
Maximizing  “Z” <ul><li>Maximizing Invitation Rate </li></ul><ul><li>Create incentives for inviting more users </li></ul><...
Maximizing  “Z” <ul><li>Maximizing Invitation Rate </li></ul><ul><li>Create incentives for inviting more users </li></ul><...
Viral Growth <ul><li>Cumulative Installs </li></ul><ul><li>Week 1:  20,000 </li></ul><ul><li>Week 2:  270,000 </li></ul><u...
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SEND HOTNESS - Stanford Facebook Class

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SEND HOTNESS - Stanford Facebook Class

  1. 1. Send HOTNESS December 11, 2007 Alex Onsager Joachim De Lombaert Ed Baker
  2. 2. Viral Loop Viral Factor = X * Y * Z Send HOTNESS: Viral Factor ~ 1.4
  3. 3. Maximizing “Z” <ul><li>Maximizing Invitation Rate </li></ul><ul><li>Create incentives for inviting more users </li></ul><ul><li>Increase the minimum number of required invites </li></ul>
  4. 4. Maximizing “Z” <ul><li>Maximizing Invitation Rate </li></ul><ul><li>Create incentives for inviting more users </li></ul><ul><li>Increase the minimum number of required invites </li></ul>
  5. 5. Viral Growth <ul><li>Cumulative Installs </li></ul><ul><li>Week 1: 20,000 </li></ul><ul><li>Week 2: 270,000 </li></ul><ul><li>Week 3: 1,400,000 </li></ul><ul><li>Week 4: 3,700,000 </li></ul><ul><li>Week 5: 5,000,000 </li></ul>

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